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©  Paris SG
Ligue 1: Sporting goods distributor Go Sport extends with Paris SG until 2016-17

Sporting goods distributor Go Sport has extended with Paris Saint-Germain (Ligue 1, 2014-15) through 2016-17, the club announced on 28/05/2014. Go Sport has supported the club since July 2012. The brand will create official Paris Saint-Germain spaces in with a selection of Go Sport stores. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19967
• Published on 30/05/14 at 18:25
©  Adidas
Adidas launches miCoach Smart Ball, a Bluetooth-enabled football

German kit supplier Adidas launched the miCoach Smart Ball, a Bluetooth-enabled football, on its website on 27/05/2014, following three years of development. The miCoach Smart Ball has sensors that record data relating to the power of the shot, the ball's trajectory and the foot's point of impact…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Merchandising - Licensing
• Article # 19836
• Published on 30/05/14 at 18:01
©  Levante UD
Liga BBVA: Nike to replace Kelme as Levante's kit supplier until 2015-16

Nike will replace the Spanish brand Kelme as the official kit supplier of Levante UD (Liga BBVA 2014-15) the Valencian club announced on 23/05/2014. The American brand is under contract until 2015-16. Kelme was the club's partner for the 2012-13 and 2013-14 seasons. Kelme's annual payment was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 19971
• Published on 30/05/14 at 17:59
The 2014-15 Premier League managers

The 2014-15 Premier League managers
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79591
• Published on 30/05/14 at 15:29
Havas Sports & Entertainment Iberia: Carmen Fernandez de Alarcon named CEO

Carmen Fernandez de Alarcon was named CEO of Havas Sports & Entertainment Iberia, a sports communications agency, on 27/05/2014. She is replacing Domingo Olivo, who held the office since 2013, and is leaving the company. The Spanish CEO will be in charge of 95 employees in offices in Madrid…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 19997
• Published on 30/05/14 at 13:44
©  D.R.
Brazil 2014: Adidas launches "largest campaign in its history"; aims for 2bn in revenues

"The campaign 'All In or nothing' is the largest in the history of Adidas," declared Guillaume de Montplanet, brand director of Adidas France, at a launch party on 26/05/2014. "It will reach seven out of 10 French people. Our investment in France has been tripled compared to the 2010 World Cup in…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 19869
• Published on 28/05/14 at 14:40
©  HSV
Bundesliga: Adidas to likely extend its contract with Hamburg SV until 2015-16

German supplier Adidas will likely extend its contract with Hamburg SV (Bundesliga) until 2015-16, according to a local paper, the Hamburger Abendblatt, on 26/05/2014. The new agreement is estimated at €6m per year. Adidas has been associated with the club since the 2007-08 season. The club did…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 19814
• Published on 27/05/14 at 19:45
©  D.R.
Bundesliga: Sparda-bank West extends its partnership with Borussia Dortmund until 2016-17

The German bank Sparda-bank West has extended its partnership with Borussia Dortmund (Bundesliga 2014-15) until 2016-17, the club announced on 23/05/2014. Sparda-bank West has sponsored the club since the 2006-07 season. The contract is estimated at €800,000 per year. The bank, as an official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19815
• Published on 27/05/14 at 16:30
©  Valence CF
Liga BBVA: Adidas to replace Joma as kit supplier for Valencia CF beginning in 2014-15

Adidas will replace the Spanish brand Joma as the kit supplier for Valencia CF (Liga BBVA) beginning in 2014-15, the club announced on 25/05/2014. The multi-year contract covers, at a minimum, the 2014-15, 2015-16 and 2016-17 seasons. The new Valencia CF shirt is to be unveiled on 01/07/2014…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 19794
• Published on 27/05/14 at 12:59
©  D.R.
Marketing: Naomi Hall put in charge of major accounts for Fuse Sport+Entertainment

Naomi Hall has been named senior account director of the marketing agency Fuse Sport+Entertainment (Omnicom Group), for the EMEA region (Europe, Middle East and Africa), the company announced on 20/05/2014. She had served as senior partnerships manager for ESP (Entertainment & Sports…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 19731
• Published on 26/05/14 at 16:25