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©  Adidas
Brazil 2014: Kit supplier Adidas presents Battle Pack shoe collection

The kit supplier Adidas unveiled Battle Pack, its new shoe collection for the 2014 World Cup, on 12/05/2014. The collection is composed of five models with "innovative technology and decidedly aggressive design," said the German brand. The models are: adizero f50, predator, nitrocharge, adizero…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Merchandising - Licensing
• Article # 19159
• Published on 16/05/14 at 10:59
©  D.R.
Brazil 2014: Chinese group Huawei partners with Ghana until May 2015

Huawei, the Chinese group specialising in information technology and communication, became a partner of Ghana Football Association (GFA) on 12/05/2014. The one-year contract expires in May 2015.The Chinese company will equip the Black Stars with technology and promote this association in Ghana…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19161
• Published on 15/05/14 at 18:59
Brazil 2014: Netherlands adopts Google Glass and Oculus Rift

KNVB (Royal Dutch Football Federation) and the Dutch national team have equipped themselves with Google Glass, in collaboration with Triple IT, a Dutch company that creates digital services, they announced on 07/05/2014. These connected glasses allow coaches to analyse real-time statistics for…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 19121
• Published on 15/05/14 at 18:24
©  Arsenal FC
Premier League: Automaker Citroën to continue with Arsenal until 2016-17

The French automaker Citroën has extended its partnership with Arsenal FC (Premier League) until 2016-17, the club announced on 13/05/2014. Citroën has been linked to the club since 2008. Citroen will maintain its presence on display advertising in Emirates Stadium (capacity 60,000) and implement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19002
• Published on 14/05/14 at 17:59
Brazil 2014: Sony launches One Stadium Live site to collect the content of social networks

The Japanese electronics company Sony launched One Stadium Live on 12/05/2014. The website brings together, on a single platform, content and discussions on the 2014 World Cup that are published on the three major social networks (Facebook, Twitter and Google+). This site, developed by the…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital
• Article # 19056
• Published on 14/05/14 at 17:30
©  D.R.
Michael Watts appointed president of Wasserman Media Group on 12/05/2014

Michael Watts was appointed president of Wasserman Media Group on 12/05/2014. Wasserman is an American company specialising in the management of media and marketing rights, as well as of athletes' careers. Watts had held many functions (COO, CFO) within the company since joining in 2002. He is…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 19016
• Published on 14/05/14 at 14:10
©  TSG 1899 Hoffenheim
Bundesliga: Betting operator Tipico extends its partnership with Hoffenheim to 2014-15

The betting operator Tipico extended its partnership with TSG 1899 Hoffenheim (Bundesliga) to the 2014-15 season, the club announced on 10/05/2014. The contract also includes an option to extend to 2015-16. The operator has supported the club since 2010. Tipico is a second-level sponsor of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19005
• Published on 13/05/14 at 18:01
©  Panasonic
Germany: Marco Reus to continue as ambassador of Japanese Panasonic until June 2015

Marco Reus, the German International from Borussia Dortmund (Bundesliga), extended his contract on 12/05/2014 as an ambassador of Panasonic Group, which specialises in the development and design of electronics. The player has been under contract with the Japanese company since June 2013 and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19000
• Published on 13/05/14 at 17:28
©  Veho
Premier League: Electronics company Veho to be Southampton shirt sponsor until 2015-16

Veho, a British company specialising in the design of electronic devices, will be the shirt sponsor for Southampton (Premier League), the club announced on 09/05/2014. The partnership officially starts on 01/07/2014 and will expire at the end of the 2015-16 season. Veho will replace the human…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18968
• Published on 13/05/14 at 17:19
©  Mahou
Champions League: Brewer Mahou wants fans of both Madrileño clubs to watch match in same plaza

The Spanish brewer Mahou issued an invitation on 05/05/2014 to fans of both Real Madrid and Atletico Madrid to watch the Champions League final and celebrate victory in the same plaza of the Spanish capital. The final will be held in Luz Stadium in Lisbon (POR) on 24/05/2014. Mahou, the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18959
• Published on 13/05/14 at 14:25