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©  Ajax Amsterdam
Netherlands: Huawei will sponsor Ajax until 2017 and be WiFi partner until 2018-19

Chinese producers of electronic goods Huawei Group will sponsor Ajax (Eredivisie) until 2016-17, the club announced on 22/05/2014. The company will be featured on the stadium's LED screen during Ajax matches. Huawei will connect the Amsterdam Arena (53,000 seats) with WiFi in 2015. The Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19693
• Published on 26/05/14 at 12:22
Andreas Jung re-elected president of VSA, the German sports sponsorship association

Andreas Jung was elected president of the VSA (Vereinigung Sportsponsoring-Anbieter, the German sports sponsorship association) on 22/05/2014 for a term of two years. He has held this position since the creation of VSA on 10/05/2012. The German has also been a member of the board of Bayern Munich…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 19653
• Published on 23/05/14 at 17:14
©  FC Koln
Bundesliga: RheinEnergie extends stadium-naming contract with FC Köln until 2018

The German energy provider RheinEnergie AG has extended its stadium-naming contract with FC Köln (2014-15 Bundesliga) until 2018, the team announced on 20/05/2014. The company, which also hails from Cologne, has had the stadium's naming rights since 2006. The 50,000-capacity stadium hosted the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19533
• Published on 22/05/14 at 12:06
©  UEFA
UEFA: IMG Licensing named master licensee for Euro 2016 and other competitions

UEFA (Union of European Football Associations) named the American agency IMG Licensing as its master licensee for Euro 2016 football tournament as well as the European Under-21 Championship, the European Women’s Championship and the Futsal Euro. The deal was announced on 19/05/2014.IMG Licensing…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication, Merchandising - Licensing
• Article # 19436
• Published on 21/05/14 at 16:59
©  D.R.
Bundesliga: Energy producer Mainova extends with Eintracht Frankfurt until June 2016

The German energy producer, Mainova, extended its contract as premium partner of Eintracht Frankfurt (Bundesliga) until June 2016, the club announced on 15/05/2014. The Frankfurt-based company has sponsored the club since 2002. The new agreement is estimated at €800,000 annually. The contract was…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19405
• Published on 20/05/14 at 18:27
©  D.R.
Premier League: Betting operator 188Bet extends with Liverpool until 2015-16

Betting operator 188Bet, based on the Isle of Man (United Kingdom), extended its partnership with Liverpool FC (Premier League) until 2015-16, the club announced on 13/05/2014. 188Bet, a Liverpool partner since 2009, will use the club's image in the Brazilian and Asian markets. 188Bet said it has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19380
• Published on 20/05/14 at 15:40
Ligue 1: PMU continues with Paris SG until 2017-18 and adds women's team and handball

Betting operator PMU extended its contract as an official partner of Paris Saint-Germain (Ligue 1), the club announced during the last game of 2013-14 Ligue 1 (4-0 against Montpellier) and the celebration for the title of champion of France on 17/05/2014. PMU, a partner since 2011, is now linked…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19305
• Published on 19/05/14 at 17:15
©  FC Barcelone
Liga BBVA: American Stanley Black & Decker to partner with FC Barcelona until July 2017

DIY and gardening tool manufacturer and distributor Stanley Black & Decker will partner with FC Barcelona (Liga BBVA), the club announced on 16/05/2014. The American company, based in Connecticut (USA), will sponsor the club until July 2017. Stanley Black & Decker will use the club's image to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 19303
• Published on 19/05/14 at 16:45
©  D.R.
Ligue 1: Nike to be kit supplier for AS Monaco FC until 2018-19

The American brand Nike will be the kit supplier for AS Monaco FC (Ligue 1) until the end of the 2018-19 season, the club announced on 18/05/2014. Nike will replace the Italian brand Macron, which equipped AS Monaco from 2010-11 to 2013-14. The American brand presented the 2014-15 shirt during at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 19304
• Published on 19/05/14 at 14:46
Brazil 2014: ESPN launches "Global Issues" campaign and new mobile app

American sport channel ESPN launched a campaign called "Global Issues" on 05/05/2014 for the 2014 World Cup and a mobile app called "ESPN FC Soccer & World Cup" to promote its coverage of the event. The campaign will be carried out by the agency Wieden + Kennedy New York, and includes a…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital
• Article # 19233
• Published on 16/05/14 at 17:45