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©  D.R.
Serie A TIM: American tyre manufacturer Goodyear extends contract with Juventus through 2016-17

The American tyre manufacturer Goodyear extended its contract with Juventus (Serie A TIM) through 2016-17, the club announced on 16/09/2014.The new partnership includes greater collaboration on social networks. The manufacturer wants to build on the international popularity of the Italian club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25190
• Published on 17/09/14 at 18:50
©  D.R.
Premier League: William Lawson’s becomes official whiskey partner of Chelsea FC in 2014-15

The brand William Lawson’s became the official whiskey partner of Chelsea FC (Barclays Premier League) in 2014-15, the club announced on 09/09/2014.The brand, which belongs to the Bacardi Limited group, obtains the status of exclusive regional partner in the drinks sector in the United Kingdom…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25141
• Published on 17/09/14 at 11:30
Ligue 1: GDF Suez (energy) becomes an official supplier of Paris SG until 2016-17

The French energy group GDF Suez became an official supplier of Paris Saint-Germain (Ligue 1) until the end of the 2016-17 season, the club announced on 16/09/2014. GDF Suez will be present on the advertising boards during matches at the Parc des Princes (45,000 seats). The group's logo will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25142
• Published on 17/09/14 at 10:24
©  CGE Fotogirnalismo
Serie A TIM: betting operator Betclic partners with ACF Fiorentina for 2014-15

The betting operator Betclic has partnered with ACF Fiorentina (Serie A TIM) for the 2014-15 season, the club announced on 15/09/2014. The partnership was negotiated with the Italian agency GSport, the marketing agency of Fiorentina.Betclic will be displayed on the advertising boards during the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25092
• Published on 16/09/14 at 14:59
©  Hyundai
Ligue 1: Hyundai continues as shirt sponsor of Olympique Lyonnais until 2015-16

Korean auto manufacturer Hyundai has extended its contract as the main shirt sponsor of Olympique Lyonnais (Ligue 1) for league matches until the end of the 2015-16 season, the club announced on 12/09/2014. The partnership began in August 2012.The manufacturer will have the opportunity to use the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25063
• Published on 16/09/14 at 11:30
©  D.R.
Liga BBVA : National Bank of Abu Dhabi becomes regional partner of Real Madrid through 2016-17

The National Bank of Abu Dhabi (United Arab Emirates) became the regional partner of Real Madrid (Liga BBVA) through the 2016-17 season, the club announced on 12/09/2014.Clients of the UAE bank will have access to a co-branded credit card. The bank will also use the club's image in the United Arab…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25052
• Published on 15/09/14 at 16:48
©  Chievo Verona
Serie A: virtual currency Jetcoin becomes shirt sponsor of AC Chievo Verona until 2016-17

Jetcoin virtual currency has become the main shirt sponsor of AC Chievo Verona (Serie A) until the end of the 2016-17 season, the club announced on 13/09/2014.The Hong Kong society Jetcoin Institute will also be the shirt sponsor for the youth teams of the club. Jetcoin is a virtual currency that…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25028
• Published on 15/09/14 at 13:35
Rights holders and broadcasters of Euro 2016

Rights holders and broadcasters of Euro 2016
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Media Audiences, Digital
• Article # 79869
• Published on 15/09/14 at 10:34
©  Paris SG
Ligue 1: French broker Aurel BGC becomes official label of Paris SG until 2015-16

The broker Aurel BGC becomes an official label of Paris Saint-Germain (Ligue 1) until the end of the 2015-16 season, the club announced on 11/09/2014. Aurel BGC is the French subsidiary of the BGC Partners Group, a leading brokerage firm in financial markets. The company will have the right to use…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24968
• Published on 12/09/14 at 13:19
©  D.R.
Serie A: movie "Sin City" to be displayed on breast space of UC Samdoria's shirt during four matches

Lucky Red, the Italian company that specialises in film distribution, became the partner of UC Sampdoria (Serie A) and will display the movie "Sin City" on the breast space of the Genoa club's shirt, the two parties announced on 11/09/2014.The partnership will run for four matches and will start…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 24953
• Published on 12/09/14 at 12:18