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©  Real Madrid
Real Madrid: IPIC, the Emirati investment fund, wants to acquire naming rights to Bernabéu

The investment fund IPIC (International Petroleum Investment Company), 100% owned by the Emirate of Abu Dhabi (United Arab Emirates) and managed by the royal family, wants to acquire the naming rights to the Santiago Bernabéu Stadium (capacity 85,000) that belongs to Real Madrid CF (Liga BBVA)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 25380
• Published on 22/09/14 at 15:16
©  D.R.
Serie A: Internet website Bergamo Post becomes back of the shirt sponsor of Atalanta BC in 2014-15

The information website Bergamo Post has become the back of the shirt sponsor of Atalanta BC (Serie A TIM) in 2014-15, the club announced on 21/09/2014.The Lega Serie A (the league that manages the first Italian division) and the FIGC (Federazione Italiana di Giuoco Calcio, the Italian Football…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25355
• Published on 22/09/14 at 11:59
©  D.R.
Spain: Yogures Pascual, yogurt brand, becomes sponsor of Spanish LFP through 2016-17

Yogures Pascual, the Spanish yogurt brand, became a sponsor of the Spanish LFP (Professional Football League) through 2016-17, the league announced on 15/09/2014.The Spanish brand is now the "official yogurt of La Liga" in 26 countries in Africa, Asia and in the Americas. The LFP's logo will also…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25350
• Published on 22/09/14 at 11:08
©  D.R.
Ligue 1: Hugo Boss becomes the official tailor of Paris Saint-Germain for 2014-15

The German brand Hugo Boss has become the official tailor of Paris Saint-Germain (Ligue 1) for the 2014-15 season, the club announced on 18/09/2014.Hugo Boss replaces Berlutti, a brand of the LVMH group, as a partner of the club in 2013-14. For all official travel in France and abroad, the players…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25345
• Published on 22/09/14 at 09:58
Serie A TIM: Hotpoint (household appliances) becomes sponsor of AC Milan for 2014-15

Hotpoint, a brand that specialises in household appliances and owned by the Italian group Indesit, became a partner of AC Milan (Serie A TIM) for 2014-15, the club announced on 18/09/2014. The partnership was finalised in collaboration with Infront Italy agency.The brand Hotpoint, which wants to…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25300
• Published on 19/09/14 at 15:48
©  D.R.
Liga BBVA: the Chinese group Huawei becomes shirt sleeve sponsor of Atlético Madrid until 2015-16

Huawei, the Chinese electronics and telecommunications group, has become a shirt sleeve sponsor of Atlético Madrid (Liga BBVA) until the end of the 2015-16 season, the club announced on 18/09/2014. Huawei's logo will also appear on training outfits of the 2013-14 Spanish champions. The Chinese…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25296
• Published on 19/09/14 at 12:51
©  D.R.
Spain: Korean tyre manufacturer Kumho Tyres partners with Liga BBVA for 2014-15

The Korean tyre manufacturer Kumho Tyres became a partner of the Liga BBVA for the 2014-15 season, the Spanish LFP (Professional Football League) announced on 13/09/2014.The logo of Kumho Tyres will be displayed on the advertising boards and behind the goal-posts during each fixture of the 2014-15…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25277
• Published on 19/09/14 at 10:58
©  D.R.
Premier League: Maybank extends regional partnership with Manchester United through 2018-19

The Malaysian bank Maybank extended its regional partnership with Manchester United (Barclays Premier League) through 2018-19, the club announced on 18/09/2014. The company has been a sponsor of MU since 2011.Maybank is the English club's exclusive bank in Malaysia, Singapore and in the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25254
• Published on 18/09/14 at 17:58
©  D.R.
Brazil: MRV Engenharia (building sector) extends contract with Atletico Mineiro until 2017

MRV Engenharia, a Brazilian company in the construction sector, extended its partnership with Atletico Mineiro (Brazilian Serie A) until the end of the 2017 season, the company announced on 15/09/2014.MRV has been a sponsor of the club since 2005. The company logo will remain present on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25229
• Published on 18/09/14 at 15:55
©  Galatasaray
Turkey: Huawei becomes shirt sponsor of Galatasaray in Süper Lig in 2014-15

Huawei, the Chinese group that specialises in information and communications technologies, became the shirt sponsor of Galatasaray (Turkey) for the 2014-15 Süper Lig (Turkish top division) fixtures, the club announced on 17/09/2014.The contract, which also ensures that the Chinese brand will be…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 25199
• Published on 18/09/14 at 10:40