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Ligue 1: Triangle Interim (human resources) extends partnership with AS Monaco until 2016-17

Triangle Interim (HR) has extended its partnership with AS Monaco (Ligue 1) until the end of the 2016-17 season, the club announced on 26/06/2015. The contract extension was negotiated by the sports marketing agency Infront Sports & Media. Triangle Interim will retain its presence on the left…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45942
• Published on 30/06/15 at 18:27
©  D.R.
Premier League: Mansion (gaming and casinos) becomes shirt sponsor of AFC Bournemouth for 2015-16

Mansion Group (online gaming and casinos) will be the shirt sponsor of AFC Bournemouth (Barclays Premier League) for the 2015-16 season, announced the club on 30/06/2015. The partnership was negotiated by the sports marketing agency SportQuake. The group wants to give exposure to its main brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45928
• Published on 30/06/15 at 17:54
Serie A: Sampdoria formalises partnership with the Spanish kit supplier Joma Sport

The Spanish brand Joma Sport has become the official kit supplier to UC Sampdoria (Serie A TIM) for three seasons (2015-16 to 2017-18), announced the club on 29/06/2015. Joma replaces the Italian company Kappa, which has been a partner of the Genoa-based club since 2005-06. The club's new shirts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 45878
• Published on 30/06/15 at 16:30
©  D.R.
Bundesliga: Coca-Cola remains the official beverage supplier to Schalke 04 until 2018-19

Coca-Cola will remain the official beverage supplier to FC Schalke 04 (Bundesliga) until the end of the 2018-19 season, announced Alexander Jobst, the marketing director of the club, on 29/06/2015. The American multi-national company, which has been a partner of the club since the 2013-14 season…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 45811
• Published on 30/06/15 at 10:25
France: Dentsu Aegis Network will market title sponsorship of Ligue 1, Sport&Co will market Ligue 2

The international communications agency Dentsu Network Aegis will be responsible for marketing the title sponsorship rights of Ligue 1, announced the French LFP on 29/06/2015. "Within our network, this mission will notably be handled by psLive, our sports marketing and brand activation arm in…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 45729
• Published on 29/06/15 at 17:38
©  News Tank
Analysis of the shirt sponsorship market in Europe in 2014-15

At the end of the 2014-15 European football season, many clubs are already assessing their shirt sponsor partners. Please find below all the analysis from News Tank Football about this key sponsorship space, including a detailed "tank" dossier (see bottom of the list) covering the shirt sponsor…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 45292
• Published on 29/06/15 at 15:59
©  D.R.
Serie A: Leaderform extends deal as shirt chest sponsor of Hellas Verona in 2015-16

Leaderform, an Italian direct mail and commercial printing company, will continue as the shirt chest sponsor of Hellas Verona FC (Serie A TIM) for the 2015-16 season, announced the club on 26/06/2015.The Verona-based company has been a partner of the club for five seasons. Leaderform will remain…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45723
• Published on 29/06/15 at 14:59
©  D.R.
Bundesliga: Bayern Lotto (betting and gaming) becomes a partner of FC Ingolstadt 04 until 2016-17

Lotto Bayern (betting and gaming) has become a partner of FC Ingolstadt 04 (Bundesliga) until the end of the 2016-17 season, announced German media on 23/06/2015. FC Ingostadt 04 were the champions of the 2.Bundesliga in 2014-15, and officially promoted to the Bundesliga for 2015-16 following…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 45675
• Published on 29/06/15 at 10:39
©  n/a
Jerome Boateng (Bayern Munich) first football player to sign with Jay-Z's Roc Nation Sports agency

Jerome Boateng (GER, FC Bayern Munich) has become the first football player to sign with Roc Nation Sports, the agency launched by the American musician Shawn "Jay-Z" Carter, the Bayern Munich star announced via Twitter during his trip to New York (USA) on 22/06/2015.According to international…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 45565
• Published on 26/06/15 at 11:49
©  D.R.
Serie A: Italian Givova becomes official kit supplier of promoted Carpi FC, until 2017-18

The Italian brand Givova has becomes the official equipment supplier of the promoted Carpi FC 1909 (Serie A TIM) for three seasons (2015-16 to 2017-18), announced the club on 24/06/2015. Carpi FC, which are located in the province of Modena, in Emilia Romagna (central Italy), were the Serie B…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 45530
• Published on 26/06/15 at 09:40