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©  D.R.
Gillette (razors) broadcasts a clip with Sergio Agüero (ARG) to attract fans in South America

The American hygiene products brand Gillette, which belongs to the Procter & Gamble group, activated its partnership with Sergio Aguero (ARG, Manchester City FC) in Latin America by publishing a video in which the player responds to his Argentine fans on Twitter by kicking balls at the keys of a…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 45480
• Published on 25/06/15 at 18:01
Nike to allow fan to locate its products through purchase and collection pages on Twitter

The American sporting goods manufacturer Nike will now allow customers to locate its products through dedicated purchasing pages on the social network Twitter as of 16/06/2015. These pages allow followers to view products, to discover their characteristics, interact with other followers only about…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 45487
• Published on 25/06/15 at 17:29
©  D.R.
Belgium: Croky (crisps) becomes title sponsor of the national cup until 2018-19

The Belgian crisps brand Croky, already a sponsor of the URBSFA, has become the title sponsor of the Coupe de Belgique (Belgian Cup), which will now be called "Croky Cup" until 2018-19, announced the Belgian Federation on 24/06/2015. Croky was a partner of the federation from 1995 to 2001 and then…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 45478
• Published on 25/06/15 at 15:59
Liga BBVA: Joma officially becomes the kit supplier of RCD Espanyol (2015-16 to 2017-18)

The Spanish brand Joma has officially become the kit supplier to RCD Espanyol (Liga BBVA) for three seasons (2015-16 to 2017-18), announced the Barcelona-based club on 24/06/2015. Joma replaces the German company Puma, who was under contract from 2012-13 to 2014-15. The agreement would include, in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 45431
• Published on 25/06/15 at 12:09
©  D.R.
Premier League: Chelsea announce deals with Delta (airline) and BetVictor (online betting)

Delta, the US airline, has extended its partnership with Chelsea FC (Barclays Premier League) for three seasons (2015-16 to 2017-18), announced the club on 24/06/2015. The company has supported the Blues since 2012. Delta remains a partner of the club, however the Turkish company Turkish Airlines…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 45433
• Published on 25/06/15 at 11:19
©  Simone Arveda/Pegaso Newsport
Serie A: Tempotest remains shirt breast sponsor of Sampdoria in 2015-16

Tempotest, a brand which belongs to the Italian company Para (fabrics specifically designed to offer sun protection) will remain the shirt breast sponsor of UC Sampdoria (Serie A TIM) until the end of the 2015-16 season, announced the club on 22/06/2015. The partnership began in January 2015…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45389
• Published on 24/06/15 at 17:07
©  D.R.
Liga BBVA: the broker Plus500 becomes the shirt sponsor of Atlético de Madrid in 2015-16

Plus500, a financial brokerage firm based in Cyprus, has become the shirt sponsor of Club Atlético de Madrid (Liga BBVA) for the 2015-16 season, announced the club on 24/06/2015.Plus500 replaces the National Tourist Office of Azerbaijan, which paid an estimated €12m for 2014-15. The broker was the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45360
• Published on 24/06/15 at 15:22
©  D.R.
Ligue 1: Godin (heating and cooking) becomes sleeve sponsor of LOSC Lille for the 2015-16 season

Godin, a French company specialising in wooden-based heating and cooking, has become the shirt sleeve sponsor of LOSC Lille (Ligue 1) for the 2015-16 season, announced the club on 23/06/2015. The brand replaces Yezz, the US manufacturer of smartphones and tablets, which was the sleeve sponsor of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45313
• Published on 24/06/15 at 12:04
©  D.R.
Austria: Lyoness (online shopping) becomes main shirt sponsor of Rapid Vienna until 2020-21

Lyoness, the Swiss headquartered online shopping platform, has become the main shirt sponsor of SK Rapid Vienna (Austria) until 2020-21, the club announced on 22/06/2015. The contract amount is €1.8m per year. Lyoness replaces the Austrian energy company Wien Energie, which had been the main shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 45295
• Published on 23/06/15 at 19:13
©  D.R.
England: Kappa succeeds Macron as kit supplier of Leeds United (Championship) until 2020

The Italian brand Kappa has replaced Macron as the kit supplier to Leeds United FC (Championship) for five seasons (2015-16 to 2019-20), announced the English club on 16/06/2015. Leeds United had been equipped by Macron since the 2008-09 season. Kappa will supply the professional team, the staff…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 45113
• Published on 22/06/15 at 17:09