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©  D.R.
Copa America: adidas is the main kit supplier of the competition with 5 teams out of 12

The German sports equipment brand adidas is the most represented kit supplier (5 out of 12 national teams) of the Copa America 2015, the South American tournament of nations, held in Chile from 11/06 to 04/07/2015. adidas is under contract with Argentina, Colombia, Mexico, Venezuela and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 44212
• Published on 11/06/15 at 14:44
©  cv Getty Images 2015 Getty Images
Italy: mineral water brand Lete becomes a sponsor of the federation until the end of 2018

The mineral water brand Lete has become a premium sponsor of the FIGC until 31/12/2018, announced the Italian federation on 08/06/2015. "The partnership with the national football team will go hand in hand with the international expansion of Lete during the next four years, which is already…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 44181
• Published on 11/06/15 at 13:44
©  Aston Villa
Premier League: Intuit Quickbooks (software) becomes the shirt sponsor of Aston Villa until 2016-17

Intuit Quickbooks, an American company specialising in the design of accounting software, has become the shirt sponsor of Aston Villa FC (Barclays Premier League) until 2016-17, announced the club on 09/06/2015. The agreement is valued at £5m (€6.86m) per season, according to the local newspaper…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44189
• Published on 11/06/15 at 12:58
©  D.R.
Bundesliga: Hankook (tyres) extends with Borussia Dortmund until 2016-17

The South Korean tyre manufacturer Hankook has extended its partnership with Borussia Dortmund (Bundesliga) until the end of the 2016-17 season, announced German media on 10/06/2015. The partnership, started in 2009, should be worth €1.2m per year for the finalist of the 2014-15 DFB-Pokal. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44126
• Published on 10/06/15 at 19:20
©  D.R.
Wales: Dafabet (online betting & gaming) becomes title sponsor of the championship from 2015-16

Dafabet, the online betting and gaming operator based in the Philippines, has become the title sponsor of the Welsh Premier League from the 2015-16 season, announced the Welsh league on 03/06/2015. Dafabet succeeds Corbett Sports, another online betting and gaming operator, which had been title…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 44047
• Published on 10/06/15 at 12:40
©  D.R.
UEFA: Pepsico becomes a partner of the Champions League, Rent-A-Car a partner of the Europa League

Pepsico, through its brands Lay's (snacks), Gatorade (energy drink) and Pepsi Max (beverage), has become a partner of the Champions League, announced the US group on 09/06/2015. The partnership officially begins on 01/07/2015 and will expire at the end of the 2017-18 season.The American car rental…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 44018
• Published on 10/06/15 at 11:50
©  D.R.
Bundesliga: Lotto replaces Nike as the kit supplier to Mainz 05 (2015-16 to 2019-20)

Lotto Sport Italia has replaced Nike as the kit supplier to 1. FSV Mainz 05 (Bundesliga) for five seasons (2015-16 to 2019-20), the club announced on 08/06/2015. Nike had equipped the club since the 2008-09 season. Lotto was under contract with Mainz 05 between 2001 and 2008. Lotto already equips…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 44020
• Published on 10/06/15 at 10:29
©  D.R.
Canada 2015: Nike presents the video "American Woman" which portrays the US women's team

The US sports equipment brand Nike released an advert entitled "American Woman", which portrays the US women's national team in the process of carrying out actions in the spirit of the slogan "Strong Alone. Unstoppable together", on 08/06/2015. The clip was released exclusively in the United…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 43996
• Published on 09/06/15 at 18:54
©  D.R.
Premier League: Rippleffect becomes digital partner of Aston Villa, will re-design club's website

The digital agency Rippleffect has become the digital partner of Aston Villa FC (Barclays Premier League), and help the club redesign its website, which should be available in autumn 2015, the club announced on 02/06/2015. Rippleffect will also work with the club's video partner, StreamUK, to…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 43968
• Published on 09/06/15 at 16:22
©  D.R.
Manchester City and Etihad launch "Global City" to meet fans from around the world

Manchester City FC (Barclays Premier League) and Etihad Airways, the national airline of the United Arab Emirates and the shirt sponsor of the English club since 2009-10, launched the operation "Global City", the goal of which is to produce a series of five videos with supporters of the club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43952
• Published on 09/06/15 at 14:59