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Average attendance of the 5 major European leagues (2009-10 to 2015-16)

The Bundesliga retains the best attendance in Europe in 2015-16 with 43,325 spectators on average per match, ahead of the Premier League (36,409 average attendance) and the Liga BBVA (28,118). After surpassing the Serie A TIM in average attendance in 2014-15, Ligue 1 has fallen back to 5th…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79881
• Published on 15/06/15 at 16:08
©  D.R.
Africa: Sportfive extends as the media and marketing agency to the African Confederation (2017-2028)

Sportfive, the sports marketing agency of Lagardère Unlimited Group, renewed its partnership with CAF for the exclusive management of media rights and marketing for major competitions organised by the African Confederation for the 2017-2028 period, announced the confederation on 12/06/2015. The…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 44485
• Published on 15/06/15 at 15:50
©  Konami
Video Games: Konami retains the rights to the Champions League and the Europa League until 2018

Konami, the Japanese video game publisher, has retained the rights to the Champions League and the Europa League, until 2018, for its franchise Pro Evolution Soccer, announced UEFA on 12/06/2015. Konami has held both licenses since 2009.The agreement allows Konami to use the image and the logos of…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 44433
• Published on 15/06/15 at 12:40
©  D.R.
Digicel (telecommunications) becomes regional partner of Manchester City and New York City FC

The Caribbean telecom operator Digiciel has become a regional partner of Manchester City FC (Barclays Premier League) and New York City FC (MLS) in the Caribbean, Central America and the South Pacific, announced the English club on 11/06/2015.Digicel will offer exclusive content about the English…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 44414
• Published on 15/06/15 at 11:44
©  D.R.
The Brazilian Neymar (Barcelona) extends as ambassador Police (glasses) to 2017

The Brazilian Neymar (FC Barcelona) will continues as an ambassador to Police, an Italian eye-wear brand, until June 2017, announced the De Rigo Group -- which owns Police -- on 10/06/2015. Neymar has been a partner of Police since December 2013. Police will continue to use the image of the winner…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 44365
• Published on 12/06/15 at 18:35
©  D.R.
Liga BBVA: Qatar Airways to extend shirt sponsor deal with Barcelona for €60m per year until 2019-20

The airline Qatar Airways is expected to extend its shirt sponsorship with FC Barcelona (Liga BBVA) until 2019-20, according to the Spanish daily Mundo Deportivo on 09/06/2015. The current contract is set to expire after the 2015-16 season. The airline pays a total of €96m, excluding bonuses, for…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Essentials Sponsors & Partners
• Article # 44313
• Published on 12/06/15 at 12:47
©  D.R.
Bundesliga: Hessen Lotto (lottery) extends and expands its partnership with promoted SV Darmstadt 98

Hessen Lotto, the lottery company of the Hessen region of Germany, has extended and expanded its partnership with the promoted SV Darmstadt 98 (Bundesliga in 2015-16) until the end of the 2017-18 season, according to German media on 10/06/2015. The club, based 26 km from Frankfurt, was second in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44301
• Published on 12/06/15 at 12:04
©  D.R.
NBA: Nike to be the official sports equipment supplier to the league (2016-17 to 2025-26) for €889m

The American brand Nike will become the official sports equipment supplier of the NBA for the 2017-18 season through to 2025-26, the NBA announced on 10/06/2015. The contract is estimated at $1bn (€889m) by American media, or $111m (€98.8m) per season.Nike will replace the German sports equipment…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 44260
• Published on 12/06/15 at 09:38
UEFA: Intersport sets up 800 counters in its stores to distribute Euro 2016 products

The sporting goods retailer Intersport, the official sports shop of Euro 2016, has set up 800 counters in its stores to distribute products for the competition, announced Intersport on 10/06/2015. Intersport will install 400 counters dedicated to Euro 2016 throughout its French network of stores…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Merchandising - Licensing
• Article # 44239
• Published on 11/06/15 at 17:53
©  D.R.
Serie A: Nutrilite (food supplements) extends with AC Milan until June 2016

The food supplements brand Nutrilite has extended its agreement with AC Milan (Serie A TIM) until June 2016, announced the club on 10/06/2015. The partnership began in 2008. The brand, which belongs to the American group Amway, will continue to provide products to Milan's players. The agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 44217
• Published on 11/06/15 at 16:49