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©  LaPresse
Serie A: hygiene brand Rowenta partners with Juventus for 2015-16

The German hygiene brand Rowenta, which provides shaving products for men, has become a partner of Juventus (Serie A TIM) for the 2015-16 season, the club announced on 22/12/2015.Rowenta will implement various digital campaigns to activate the partnership. It has also obtained the marketing rights…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 58989
• Published on 23/12/15 at 15:14
©  D.R.
Olympics: Kärcher (high-pressure cleaners) becomes a partner of Rio de Janeiro 2016 (BRA)

Kärcher (a manufacturer of high-pressure cleaners) will be an official supplier of the 2016 Rio de Janeiro Summer Olympic Games, to be held from 05/08/2016 to 21/08/2016 in Brazil, announced the German company on 18/12/2015. Over 1,000 Kärcher machines will be used in the various venues of the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 58981
• Published on 23/12/15 at 14:39
Bundesliga: progression of audiovisual revenues per season

The DFL (German Professional Football League) receives €817m in audiovisual revenues for 2015-16 (€663m from domestic revenues and €154m from international revenues) from the sale of TV rights for the Bundesliga and 2.Bundesliga.
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 79640
• Published on 23/12/15 at 13:54
Top 5: audiovisual revenues in 2015-16

The international audiovisual revenues for the 2015-16 Premier League (€1bn) exceed those of four other major European leagues combined (LaLiga hopes for €600m, a guaranteed minimum of €185m for the Serie A TIM, €154m for the Bundesliga, €42.5m for Ligue 1, or €981.5m for these four leagues in…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Article # 80004
• Published on 23/12/15 at 12:37
©  Getty Images
adidas: basketball player James Harden (Houston Rockets) features in the "Sport 15" digital campaign

adidas have launched the video "Creators Never Follow" featuring the American basketball player James Harden (Houston Rockets) as part of the "Sport 15" digital campaign, on 02/12/2015. The 26 year old signed a 13-year contract with adidas in 2015, worth an estimated $200m (€182m). "Sport today…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication
• Article # 58895
• Published on 22/12/15 at 17:04
©  GES/Marvin Guengoer
Bundesliga: tyre brand Continental extends partnership with Hannover 96

Continental, the German tyre manufacturer, has extended its partnership with Hannover 96 (Bundesliga) for several seasons, the club announced on 19/12/2015. The group, whose headquarters are in Hannover (GER), has sponsored the club since the 2002-03 season. Continental retains its visibility on…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 58852
• Published on 22/12/15 at 09:20
©  D.R.
Spain: Mobinil, the Egyptian telecom operator, becomes a regional partner of LaLiga

Mobinil, the Egyptian telecom operator owned by the Orange group, has become a regional partner of LaLiga, announced the Spanish League on 15/12/2015. Mobinil are entitled to exclusive content of the Spanish championships (Liga BBVA and Liga Adelante) which it can distribute to its clients in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 58803
• Published on 21/12/15 at 14:25
©  Orlando City SC
MLS: Orlando Health (hospital network) extends agreement as shirt sponsor of Orlando City SC in 2016

Orlando Health, the non-profit hospital network, has extended its partnership as the shirt sponsor of Orlando City SC (MLS) until the end of the 2021 season, the club announced on 15/12/2015. Orlando Health has been a partner of the franchise since 2011, when it played in the USL (United Soccer…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 58801
• Published on 21/12/15 at 13:34
©  D.R.
France: Uhlsport to provide the Ligue 2 ball, while Hungaria will supply the Coupe de la Ligue ball

The German company Uhlsport has become an official supplier of the LFP and therefore provide the match balls for Ligue 2 for the 2017-18 to 2021-22 period. The French company Hungaria will provide the official balls for the Coupe de la Ligue for the 2017-18 to 2019-20 period, the LFP announced…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 58698
• Published on 21/12/15 at 09:24
©  D.R.
Bundesliga: Roller (furniture) extends partnership with FC Schalke 04 until 2019-20

Roller, the online sotre for home furnishings, has extended its partnership with FC Schalke 04 (Bundesliga) until the end of the 2019-20 season, the club announced on 17/12/2015. The Gelsenkirchen-based company has supported the club since the 2005-06 season. Roller gets LED baord visibility in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 58722
• Published on 18/12/15 at 17:39