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©  D.R.
England: Nike extends deal as official equipment supplier of the Premier League until 2018-19

Nike has extended its agreement as the official equipment supplier of the Barclays Premier League until the end of the 2018-19 season, announced the English League on 09/12/2015. The American brand has been under contract with the Premier League since the 2001-02 season.The official league ball…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities
• Article # 58004
• Published on 10/12/15 at 12:14
©  D.R.
Netherlands: Amsterdam ArenA launches a competition for entrepreneurs to design the new stadium

Stadion Amsterdam NV, the company that operates the Amsterdam ArenA (53,000 seats) in the Netherlands, launched an international competition calling for entrepreneurs to design the future stadium on 06/12/2015. This contest is launched as part of the renovation plan for the home stadium of AFC…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Stadiums
• Article # 57997
• Published on 10/12/15 at 11:32
MLS: adidas presents the "Nativo", the official ball of the 2016 season

The "Nativo", the official ball for the 2016 MLS season, was unveiled by the sports equipment manufacturer adidas on 07/12/2015. "The most tested MLS ball to date, Nativo utilises the latest adidas technology to deliver the highest level of performance," said MLS. Nativo, which draws on the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 57959
• Published on 10/12/15 at 10:26
©  SS Lazio
Serie A: Lazio feature a "Jubilee of Mercy" logo on their shirts for the match against Juventus

SS Lazio (Serie A TIM) wore a shirt featuring a special 'Giubileo della Misericordia' (Jubilee of Mercy) logo to celebrate the Holy Year, which began on 08/12/2015, for their match against Juventus (0-2, Matchday 15), on 04/12/2015. "It's a choice I have made personally to honour the values that…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 57906
• Published on 10/12/15 at 09:24
©  MY AP
NBA: Nike signs a lifetime contract with LeBron James (Cleveland Cavaliers)

Nike has signed a lifetime contract with LeBron James, the Cleveland Cavaliers basketball (NBA) star, announced the US sports equipment brand on 07/12/2015. "We can confirm that we have agreed to a lifetime relationship with LeBron that provides significant value to our business, brand and…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 57876
• Published on 09/12/15 at 16:36
©  D.R.
Ligue 1: Lyon presents its technology partnership with Microsoft France for the new Grand Stade

Olympique Lyonnais (Ligue 1) presented their technology partnership with Microsoft France for the Grand Stade de Lyon (59,000 seats), on 07/12/2015. This three-year partnership runs to the end of the 2017-18 season. The partnership will allow the development of Parc Olympique Lyonnais websites and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 57797
• Published on 08/12/15 at 16:23
©  LFC
Premier League: insurance company NTUC becomes a regional partner of Liverpool FC

The Singapore insurance company NTUC has become a regional partner of Liverpool FC (Premier League) until the end of the 2016-17 season, the club announced on 02/12/2015. This partnership will be activated in Southeast Asia via NTUC's CSR programme OrangeAid. "Our collaboration with this iconic…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Marketing - Communication
• Article # 57804
• Published on 08/12/15 at 12:39
©  nba.com
NBA officially presents the Kia logo on the jerseys for the All-Star Game in 2016 and 2017

The logo of the Korean automobile manufacturer Kia will officially be present on the jerseys of players from the East and West conferences during the NBA All-Star Game in 2016 and 2017, announced the North American basketball league on 03/12/2015.Kia, also a partner of 14 NBA franchises, will be…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 57764
• Published on 08/12/15 at 09:30
©  D.R.
Ligue 1: McDonald's extends partnership with Paris Saint-Germain until 2016-17

The fast food restaurant chain McDonald's has extended its partnership with Paris Saint-Germain (Ligue 1) until 2016-17, the club announced on 03/12/2015. The US company has been the official supplier of the club since 2010. The partnership will be enabled in all McDonald's restaurants in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 57678
• Published on 07/12/15 at 11:24
©  Valencia CF
Liga BBVA: beIN Sports becomes back of the shirt sponsor of Valencia CF 2015-16

beIN Sports, the pay-TV channel owned by Qatari beIN Media Group, has become the back of shirt sponsor of Valencia CF (Liga BBVA) for the 2015-16 season, the club announced on 03/12/2015. The beIN Sports logo will be visible starting with the match against FC Barcelona (Matchday 14 of Liga BBVA…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication
• Article # 57623
• Published on 04/12/15 at 16:50