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Premier League: Arsenal partners with the Chinese agency IRENA to develop football schools

Arsenal FC (Premier League) has partnered with the Chinese agency IRENA to develop football schools in China, the club announced on 27/11/2015. The London club will open five "Arsenal Soccer Schools" in China in 2016, including one in Shanghai and one in Chongqing, the agency said. Each of these…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 57134
• Published on 30/11/15 at 11:12
©  D.R.
Premier League: Carabao (energy drinks) becomes an official training wear partner of Chelsea

The Thai energy drink brand Carabao has become an official partner of Chelsea FC (Barclays Premier League), and will appear on the uniforms of the players' training outfits, the club announced on 26/11/2015. The company will be visible on the training wear of Chelsea from the summer of 2016…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 57085
• Published on 30/11/15 at 09:30
©  Getty Images
Bundesliga: American tyre brand Goodyear becomes a "Platinum Partner" of FC Bayern Munich

The American tyre brand Goodyear has become a "Platinum Partner" of FC Bayern München (Bundesliga), announced the club on 25/11/2015. The agreement will officially begin on 01/01/2016.The multi-year contract may exceed €1m per year, according to German media outlets. This includes LED board…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56986
• Published on 27/11/15 at 11:39
©  D.R.
Premier League: Oulala.com (fantasy leagues) becomes a partner of Leicester City in 2015-16

Oulala.com, a publisher of fantasy leagues (club management leagues on the internet), has become an official partner of Leicester City FC (Barclays Premier League) for the 2015-16 season, the club announced on 20/11/2015. Oulala.com has a feature to allow users to earn money.The company will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 56974
• Published on 27/11/15 at 09:25
©  D.R.
Liga BBVA: the French Elior Group becomes the hospitality provider of FC Barcelona

The Elior Group -- a French catering and associated services -- through its Spanish subsidiary Serunion, has won the contract for the hospitality catering of the Camp Nou (FC Barcelona, 99,500 seats) and the multi-sport arena Palau Blaugrana (FC Barcelona basketball and handball, 7500 seats), the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Essentials Sponsors & Partners
• Article # 56921
• Published on 26/11/15 at 15:29
©  Infront Sports & Media, Wanda Group
Agencies: Infront Sports & Media and World Triathlon Corporation merge to form Wanda Sports

Dalian Wanda Group, the Chinese conglomerate specialising particularly in the entertainment, hospitality and real estate sectors, have merged two properties, Infront Sports & Media and WTC (World Triathlon Corporation), into a new entity: Wanda Sports Holding Co., Ltd., on 25/11/2015. The Swiss…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Finance, …
• Article # 56904
• Published on 26/11/15 at 13:29
Spain: the French group Danone becomes an official supplier of LaLiga for the 2015-16 season

The French food group Danone has become an official supplier of LaLiga for 2015-16 season, announced the Spanish League on 23/11/2015. Danone will have a presence on LaLiga television programmes concerning the Liga BBVA and the Liga Adelante. The partnership will also be enabled on the website and…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 56856
• Published on 25/11/15 at 15:46
©  D.R.
Paris Saint-Germain: +5% of sales in Sweden for Billys (pizza) since the beginning of partnership

Billys Pan Pizza, the Swedish brand of frozen pizzas, increased its sales by 5% in Sweden since the beginning of its regional partnership with Paris Saint-Germain (Ligue 1), announced the club on 25/11/2015. Paris Saint-Germain is currently in Sweden to face Malmö FF for Matchday 5 of Group A of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 56827
• Published on 25/11/15 at 12:25
©  D.R.
Serie A: clothing brand AT.P.CO becomes shirt chest sponsor of Genoa CFC in 2015-16

The Italian clothing brand AT.P.CO has become a secondary shirt sponsor of Genoa CFC (Serie A TIM) for the 2015-16 season, the club announced on 20/11/2015. AT.P.CO also receives VIP seats and LED board visibility at Stadio Luigi Ferraris (36,700 seats) and a presence on the club's communication…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 56816
• Published on 25/11/15 at 10:42
©  D.R.
Argentina: adidas extends its partnership with River Plate until December 2021 for $10m per year

The German sports equipment supplier adidas has extended its partnership with Club Atlético River Plate (Argentina) until the end of the year 2021, the club announced on 20/11/2015. This agreement links both parties for 33 years. The new agreement is estimated at $60m in total, or $10m (€9.4m) per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands
• Article # 56774
• Published on 24/11/15 at 16:20