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©  D.R.
Spain: Sanitas (health insurance) extends partnership with the federation until 2016

Sanitas (health insurance) has extended its partnership with the RFEF until 2016, announced the Spanish federation on 02/06/2015. As an official "collaborator" of the federation, Sanitas pays between €500,000 and €1m per year for the image rights to the players of "La Roja" and of the RFEF in its…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 43551
• Published on 04/06/15 at 15:20
©  D.R.
adidas launches new "Messi 15" boot in honour of Lionel Messi (ARG, FC Barcelona)

The German sports equipment manufacturer adidas has unveiled the "Messi 15", the new football boot designed specially for Lionel Messi (ARG, FC Barcelona), announced the brand on 01/06/2015. The launch of this boot is part of the adidas strategy that has stopped production of its current range of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 43367
• Published on 04/06/15 at 09:26
©  FIFA
FIFA: sponsors satisfied with the resignation of Joseph Blatter, Gazprom lauds his work

"We welcome the commitment of FIFA to change. The group is fully mobilized for the creation of a culture that promotes the highest standards of ethics and compliance. The announcement (of the resignation of Joseph Blatter) is a step in the right direction for FIFA to establish and apply…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 43416
• Published on 03/06/15 at 15:55
©  D.R.
Liga BBVA: China Oppo (smartphones) to be a partner of FC Barcelona from 2015-16 to 2017-18

Oppo, the Chinese electronics manufacturer specialising in smartphones, will be a partner of FC Barcelona (Liga BBVA) for three seasons (2015-16 to 2017-18), announced the club on 01/06/2015. Oppo will receive visibility on the LED advertising boards at matches in the Camp Nou (99,350 seats), and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43363
• Published on 03/06/15 at 14:37
©  D.R.
Russia: Nissan becomes the automotive partner of Spartak Moscow until 2017-18

The Japanese automobile manufacturer Nissan has become the automotive partner of Spartak Moscow (Russia) until the end of the 2017-18 season, announced the club on 26/05/2015.The Nissan logo appear on the sleeve of the club's shirt. The company will benefit from LED advertising board visibility…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43197
• Published on 03/06/15 at 09:28
©  D.R.
Premier League: betting operator Dafabet becomes shirt sponsor of Sunderland (2015-16 to 2017-18)

Dafabet, the online games and betting operator based in the Philippines, has become the shirt sponsor of Sunderland AFC (Barclays Premier League) for three seasons, from 2015-16 to 2017-18, announced the club on 01/06/2015. Dafabet replaces Bidvest, the food distributor, as Sunderland's shirt…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 43292
• Published on 02/06/15 at 16:01
©  D.R.
Bundesliga: Care-Energy (green energy) extends partnership with Hamburger SV until 2017-18

The German green energy company Care-Energy has extended its deal with Hamburger SV (Bundesliga) until the end of the 2017-18 season, announced the club on 01/06/2015. The company, which is based in Hamburg (GER), extended its deal with Hamburger SV on the same day of the second leg of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 43214
• Published on 02/06/15 at 11:52
©  D.R.
Liga BBVA: Kelme replaces Errea as kit supplier to Rayo Vallecano (2015-16 to 2017-18)

The Spanish sports equipment manufacturer Kelme has replaced the Italian company Errea as the kit supplier to Rayo Vallecano (Liga BBVA) for three seasons (2015-16 to 2017-18), announced the brand on 01/06/2015. The new shirts of the Madrid-based club will be presented in July 2015. Rayo Vallecano…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 43198
• Published on 02/06/15 at 11:15
©  me The FA via Getty Images 2015 The FA
England: Emirates (airline) acquires the naming rights to the FA Cup from 2015-16 to 2017-18

The airline Emirates has acquired the naming rights to the FA Cup for three seasons, from 2015-16 to 2017-18, announced the Football Association on 30/05/2015. The competition is now officially called "The Emirates FA Cup". The contract is estimated at £30m (€41.7m), or £10m (€13.9m) per season…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 43199
• Published on 02/06/15 at 10:16
©  D.R.
Brazil: Caixa (bank) will be the shirt sponsor of Vasco da Gama in 2015

The Brazilian bank Caixa Economica Federal will be the shirt sponsor of Vasco da Gama (Brazilian Serie A) in 2015, the club announced on 26/05/2015. The contract is estimated at 15 million reais (€4.3m) for seven months, until the end of the season 2015. The Rio de Janeiro-based club is back in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 42934
• Published on 01/06/15 at 17:36