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Serie A TIM: Diesel (tailor) becomes the fashion partner of AC Milan for 2016-2019

Diesel SpA has become the official fashion partner of AC Milan (Serie A TIM) for the next three seasons (2016-2019), announced the Italian clothing group on 30/09/2016. Diesel replaces the Dolce & Gabbana brand, which had been the club's fashion partner for 12 years. "Diesel will dress AC Milan…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication, …
• Article # 77890
• Published on 07/10/16 at 16:36
©  Torino FC
Serie A TIM: Fratelli Beretta (food group) and extend partnership with Torino FC for 2016-17

Fratelli Beretta, an Italian food group, has extended its partnership with Torino FC (Serie A TIM) for the 2016-17 season, the club announced on 20/09/2016. Fratelli Beretta becomes the main sponsor of the entire youth sector and academy, as well as communication activities around the Toro Fan…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 77998
• Published on 07/10/16 at 12:05
©  Leicester City FC
Premier League: DirectAsia (insurance) becomes official partner of Leicester City FC for 2016-17

The online insurance company DirectAsia, based in Singapore and Thailand, has become the official partner of Leicester City FC (Premier League) for the 2016-17 season, the club announced on 03/10/2016. The partnership was negotiated by the British marketing and media rights agency Project11…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 77984
• Published on 07/10/16 at 09:50
©  Nike
Ordem 4 Hi-Vis: Nike presents the autumn-winter 2016-17 Premier League, LaLiga, and Serie A ball

Nike has presented the "Ordem 4 Hi-Vis" ball, to be used for the 2016-17 autumn and winter games of the Premier League, LaLiga Santander, and Serie A TIM, on 03/10/2016. The US sports equipment brand provides the official ball of these the three European leagues. "The Nike Ordem 4 Hi-Vis features…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 77892
• Published on 06/10/16 at 10:19
©  D.R.
LaLiga Santander: Vichy Catalán (mineral water) remains supplier of RCD Espanyol in 2016-17

Vichy Catalán Corporation, a Spanish group specialising in mineral water, has extended its partnership with RCD Espanyol (LaLiga Santander) for the 2016-17 season, the Spanish club announced on 27/09/2016. Vichy Catalán has been the official water supplier of the club since 1997. Vichy Catalán…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 77880
• Published on 06/10/16 at 09:49
©  Leaders
Leaders Sport Business Summit, in London (Stamford Bridge), on 05 and 06/10/2016

The 2016 edition of Leaders Sports Business Summit conference is being held at the Millennium Copthorne Hotel in London (UK), located at Stamford Bridge, home of Chelsea FC (Premier League), on Wednesday 05 and Thursday, 06/10/2016."This year in London we’'e proud to bring you nine Keynotes, each…
Domain(s): Clubs, Media, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 77812
• Published on 06/10/16 at 09:25
©  Coca-Cola
Bundesliga: Coca-Cola organises a game with its products, its partner clubs and their players

Coca-Cola, who hold the official license of the Bundesliga in Germany, has organised a competition that highlights the various formats of its bottles and cans, as well as all Bundesliga clubs which have the beverage brand as a partner; the runs from 22/08 and to 31/12/2016.To play, fans should…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 77659
• Published on 05/10/16 at 09:30
Ligue 1: Marseille and shirt sponsor Intersport surprise supporters with a hidden camera activation

Intersport, the shirt sponsor of Olympique de Marseille (Ligue 1), published a hidden camera video activation in which fans of the club were surprised with the help of the players of the club, on 29/09/2016. "After answering an ad for the sale of a shirt signed by the players of OM, the potential…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 77661
• Published on 04/10/16 at 11:15
©  Nike
Nike: Ulrike Köhler succeeds Daniel Eppler as general manager for Germany, Austria, and Switzerland

The German Ulrike Köhler has become vice-president and general manager for Nike for the Germany, Austria, and Switzerland region, announced specialised German media, on 28/09/2016. She will take office in November 2016. Ulrike Köhler succeeds in these functions Daniel Eppler, who has occupied the…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Legal, Marketing - Communication, …
• Article # 77665
• Published on 03/10/16 at 17:50
©  Montpellier HSC
Ligue 1: O'Tacos (restaurant chain) back of the shorts sponsor of Montpellier HSC in 2016-17

O'Tacos, French chain of taco restaurants, has become the back of the shorts sponsor of Montpellier HSC (Ligue 1)as of 27/08/2016, during the reception of Stade Rennais FC (1- 1, Matchday 3 of the 2016-17 Ligue 1). The partnership covers an initial period of one season (2016-17). O'Tacos succeeds…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 77506
• Published on 03/10/16 at 16:50