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Liga BBVA: Barcelona extend their partnership with UNICEF until 2020 and will pay €2m per year

FC Barcelona (Liga BBVA) have extended their partnership with UNICEF until 2020, and will pay €2m per year to the international organisation, announced the club on 25/02/2016. To celebrate its tenth year of partnership with UNICEF, the club has increased its annual donation, which had previously…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Marketing - Communication
• Article # 63409
• Published on 26/02/16 at 13:05
Pepsi Max (beverages) launches a digital advertising campaign under the hashtag #Maxfootball

The US company PepsiCo has launched, on 23/02/2016, a digital advertising campaign under the hashtag #Maxfootball. The main part of this campaign is a video featuring the players Sergio Aguero and Vincent Kompany (Manchester City FC), James Rodriguez (Real Madrid CF), Alexis Sánchez (Arsenal FC…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 63402
• Published on 26/02/16 at 12:30
©  D.R.
France: Ticketmaster becomes a partner of Red Star FC (Ligue 2)

The ticketing platform Ticketmaster has becomes a partner of Red Star FC (Ligue 2), announced the club on 24/02/2016. The company, which belongs to the American group Live Nation Entertainment, has a network of 35 outlets in the Picardie region of France and 86 in the Paris area. Ticketmaster also…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs
• Article # 63401
• Published on 26/02/16 at 11:45
©  D.R.
MLS: BMO (bank) extends its naming rights agreement of the Toronto FC stadium, BMO Field, until 2025

The Canadian bank BMO (Bank of Montreal) has extended its naming rights contract for BMO Field, the stadium of Toronto FC (MLS), until 2025 and will remain the shirt sponsor of the franchise for the 2016 season, announced the company on 22/02/2016.The previous naming rights contract was valued at…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 63327
• Published on 25/02/16 at 17:00
©  D.R.
Belgium: Proximus (telecom) becomes the title sponsor of the 2nd Division until 2019-20

The Belgian telecommunications operator (telephone, Internet, TV) Proximus (formerly Belgacom) has concluded an exclusive agreement with the Pro League for broadcasting rights to the D1B -- the new formula for the Belgian Division 2 Championship (eight teams) -- whose name will remain the Proximus…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication
• Article # 63246
• Published on 25/02/16 at 11:11
FC Bayern Munich: Robert Lewandowski becomes an ambassador of the Polish fashion brand Vistula

Robert Lewandowski (27 years old), the Polish international and FC Bayern Munich striker (Bundesliga), has become an ambassador of Vistula, announced that Polish fashion brand on 17/02/2016. Under the terms of the one-year contract, the captain of the Polish national team will appear on the 2016…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 63213
• Published on 24/02/16 at 16:09
©  D.R.
USA: Tag Heuer becomes the official timekeeper of MLS and the US Soccer Federation

The Swiss watchmaker Tag Heuer has become the official timekeeper of the MLS and the USSF for several seasons, the American league announced on 22/02/2016. Both bodies previously had no sponsor in this category. Tag Heuer will be visible on the fourth official's panel during MLS matches from the…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 63159
• Published on 24/02/16 at 11:45
©  D.R.
Liga BBVA: Chinese company ZTE becomes the smartphone partner of Sevilla FC in 2015-16

The Chinese company ZTE has become the official smartphone partner of Sevilla FC (Liga BBVA) in 2015-16, the club announced on 22/02/2016. ZTE and Sevilla FC will organise events to connect with fans until June 2016. The Chinese company will benefit from the marketing rights of the club as well as…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 62981
• Published on 22/02/16 at 15:55
©  D.R.
Serie A: Samsung, sponsor of Sampdoria until June 2016, visible on the shirt against Inter

Samsung, the South Korean electronics manufacturer, has become a partner of UC Sampdoria (Serie A TIM) until June 2016, and the brand was visible on the front of the club shirt along with the hashtag #TheNextGalaxy during their match against FC Internazionale Milano (3-1, Matchday 26 of the Serie…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 62953
• Published on 22/02/16 at 12:35
©  D.R.
Bundesliga: the airline Germania extends with Werder Bremen until 2018

The German economy airline Germania has extended its partnership with SV Werder Bremen (Bundesliga) until the end of the 2017-18 season, the club announced on 17/02/2016. The two entities have been linked since August 2015. The company was sponsor of Hertha BSC (Bundesliga) in 2013-14. Germania…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 62893
• Published on 19/02/16 at 17:34