Ligue 1: Intersport extends shirt sponsorship of Olympique de Marseille in the league for 2016-17

The sporting goods retailer Intersport will remain the main shirt sponsor of Olympique de Marseille (Ligue 1) for domestic matches of the 2016-17 season, announced Olympique de Marseille on 04/02/2016. The partnership began in 2009, and the brand has been visible on the front of the Marseille…

Premier League: DraftKings becomes the fantasy league partner of Liverpool FC until 2017-18

The American company DraftKings has become the fantasy league partner (management of the club's Internet leagues) of Liverpool FC (Premier League) until the end of the 2017-18 season, the club announced on 03/02/2016. DraftKings replaces its British rival Mondogoal, which had previously been…

Liga BBVA: Fud (food brand) becomes a regional partner of Real Madrid in Mexico until 2016-17

Fud, the meat, sausage, cheese and ready-meal brand belonging to the Mexican food company Sigma, has become a regional partner of Real Madrid CF (Liga BBVA) until 2016-17, the club announced on 03/02/2016. Fud is the second partner of Real Madrid in Mexico, after the beer brand Tecate (Heineken…

Sportem 2016: "Share information and best business practices in sports marketing" (C. Rousseau)

"Sportem was born in 2015 from the observation that there was no conference dedicated to sports marketing in France. A place where brands, clubs or sports institutions could meet, share information, develop their relationships with service providers and suppliers and best business practices," said…

Sportel Asia scheduled from 15 to 17/03/2016 at the Shangri-La Hotel in Singapore

The Sportel Asia 2016 conference will be held at the Shangri-La Hotel in Singapore from 15 to 17/03/2016. Taking place every October in Monaco, the Sportel conference, which specialises in the sports media content sector, relocates for its a second annual session in March, alternately in Asia (the…

Ligue 1: Italian brand Technogym becomes gym equipment supplier of Paris Saint-Germain until 2016-17

Technogym, the Italian supplier of gym equipment and digital solutions for training management, has become the health and fitness equipment supplier of Paris Saint-Germain FC (Ligue 1), until the end of the 2016-17 season, the club announced on 02/02/2016.The agreement covers both the male and…

Top 5: transfer spending during the 2016 winter transfer window, compared to 2015

Ligue 1: watchmaker Snyper Geneva becomes the official watch supplier of AS Monaco until June 2017

The Swiss brand Snyper Geneva has become the official watch supplier of AS Monaco FC (Ligue 1) until June 2017, the club announced on 01/02/2016. The watchmaker, established in 2008, will be visible on the LED advertising boards at the Stade Louis II (18,500 seats) as well as on the club's media…

Serie A TIM: the Italian brand Liu Jo Uomo becomes the official tailor of Bologna FC 1909

The Italian clothing brand Liu Jo Uomo has become the official tailor of Bologna FC 1909 (Serie A TIM), announced the club, 28.1.2016. This is the first agreement of the brand in football. The brand, founded in Carpi in 1995, will provide suits for the players of the club to wear at official…

Ligue 1: Olympique Lyonnais waive its partnership with Uber following threats from taxi drivers

Olympique Lyonnais (Ligue 1) will discuss with representatives of taxi drivers the forthcoming establishment of a dedicated taxi station at the Parc Olympique Lyonnais (59,186 seats), following a meeting between the club, the Rhône Chamber of Trades and Crafts, Jean-Paul Durand, president of the…