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China: David Yang (NBA) becomes CEO of Wanda Sports China and executive chairman of Infront China

The Chinese David Yang, senior vice president and CEO of NBA China, has become the executive chairman of Infront China, the Chinese subsidiary of the marketing and media rights agency Infront Sports & Media, on 28/01/2016. Yang succeeds Ma Guoli, who will officially step down from Infront China in…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Legal, …
• Article # 61376
• Published on 02/02/16 at 09:39
©  D.R.
Euro 2016: Kronenbourg launches its Tourtel Twist brand activation plan with a photo contest

Kronenbourg SAS, the French subsidiary of the Danish beer brand Carlsberg, has launched its activation plan for its Tourtel Twist brand (non-alcoholic beer flavoured with fruit juice) by launching a photo competition with the chance to win match tickets for Euro 2016, on 27/01/2016. Participants…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, Marketing - Communication
• Article # 61360
• Published on 01/02/16 at 17:40
©  D.R.
Bundesliga: Kärcher obtains the naming rights of a stand at the Mercedes-Benz Arena (60,449 seats)

Kärcher, the German manufacturer of high-pressure cleaners, has extended its partnership with VfB Stuttgart (Bundesliga), whilst obtaining the naming rights of one of the stands at the Mercedes-Benz Arena (60,449 seats), the club announced on 27/01/2016. The "Karcher Tribüne" runs along the side…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 61333
• Published on 01/02/16 at 15:16