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©  D.R.
Serie A: Philips becomes the official "lighting" partner of Juventus until June 2017

The Dutch company Philips has become the official "lighting" partner of Juventus (Serie A TIM) until June 2017, the club announced on 17/02/2016. As part of the agreement, Philips has installed innovative lighting systems in the hospitality areas of Juventus Stadium (41,000 seats) and is entitled…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 62865
• Published on 19/02/16 at 14:43
©  D.R.
Premier League: the Thai brand Chaokoh (coconut water) becomes a partner of Liverpool FC

Chaokoh, the Thai coconut water brand has become a global partner of Liverpool FC (Premier League) until June 2019, announced the company on 18/02/2016. The Liverpool FC crest and players of the club will appear on the packaging of Chaokoh products distributed worldwide. The partnership will…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 62847
• Published on 19/02/16 at 12:09
NBA: Philadelphia 76ers launch a new online ticketing platform with StubHub

The NBA franchise Philadelphia 76ers and its partner StubHub (a company specialising in the purchase and resale of tickets for shows and sporting events) will set up a new ticketing platform from the season 2016-17, announced the US company on 08/02/2016. The platform will combine the primary and…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Digital
• Article # 62740
• Published on 18/02/16 at 18:10
"The Euro has fans from all over the world. It is a global event" (Yahya Üstün, Turkish Airlines)

"Euro 2016 has billions of followers from Asia, America and Africa. Therefore, we think the sponsorship meets with our 'Widen your World' motto," said Yahya Üstün of Turkish Airlines on 16/02/2016.Üstün is the senior vice-president for media relations at the Turkish flagship carrier, which took up…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 60441
• Published on 18/02/16 at 15:50
©  Inter
Serie A: tyre brand Pirelli extends its historic shirt sponsorship of Inter Milan until 2021

The Italian tyre brand Pirelli, the main shirt sponsor of FC Internazionale Milano (Serie A TIM) since the 1995-96 season, has extended its contract with the Milan club for an additional five years, until the end of the 2020-21 season, announced the club on 17/02/2016, who stated that the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 62720
• Published on 18/02/16 at 11:19
©  D.R.
Real Madrid: goalkeeper Keylor Navas ends his deal with Nike to become an ambassador for adidas

Keylor Navas, the Costa Rican goalkeeper of Real Madrid CF (Liga BBVA), has ended his partnership with Nike to become an ambassador of the German sports equipment supplier adidas, on 12/02/2016. adidas is the official kit supplier of Real Madrid and many of their players, including Gareth Bale…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 62645
• Published on 17/02/16 at 15:30
Champions League: adidas presents the "Final Milano 2016", the official ball of the knockout stages

The German sports equiopment supplier adidas presented the "Final Milano 2016", the official ball of the final stages of the 2015-16 Champions League, on 15/02/2016. The ball will be used in all matches in the comptetition from the Round of 16, which began on 16//02/2016, until the final…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 62607
• Published on 17/02/16 at 10:50
©  D.R.
Bundesliga: the Hotel & Sportresort Fleesensee holiday centre becomes a partner of Hertha BSC

The holiday centre in North East Germany, Hotel & Sportresort Fleesensee, has become a partner of Hertha BSC (Bundesliga) until the end of the 2015-16 season, the club announced on 16/02/2016. The agreement was negotiated by the marketing manager of the club, Lagardère Sports."The biggest holiday…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 62573
• Published on 16/02/16 at 17:30
©  D.R.
Scotland: Dafabet (betting) to become the shirt sponsor of Celtic FC from 2016-17

Dafabet, the online gaming and betting operator registered in the Philippines, will become the shirt sponsor of Celtic FC (Ladbrokes Premiership) from the 2016-17 season, according to the Scottish daily The Scotsman on 13/02/2016. Dafabet, the shirt sponsor of Sunderland AFC (Premier League) in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 62528
• Published on 16/02/16 at 14:35
©  D.R.
Bundesliga: Polish brand Dako becomes a premium partner of Borussia Mönchengladbach in 2015-16

Dako, the Polish door and window manufacturer, has become a premium partner of Borussia Mönchengladbach (Bundesliga) until the end of the 2015-16 season, the company announced on 05/02/2016. Dako is entitled to visibility on the LED advertising boards and interview panels for matches at Stadion…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 62475
• Published on 15/02/16 at 18:40