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©  Orafol
Bundesliga: ORAFOL (adhesives) becomes an exclusive partner of Hertha BSC until 2017-18

ORAFOL, an adhesive systems and reflective materials manufacturer, became a partner of Hertha BSC Berlin (Bundesliga), on 26/08/2016. The agreement could cover a period of two years until 2017-18, for an amount between €600,000 and €1m per year, according to German media.As an exclusive partner of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Legal, Marketing - Communication
• Article # 75311
• Published on 31/08/16 at 09:30
©  n/a
MLS: Los Angeles FC break ground on stadium, announce Banc of California as naming rights partner

Los Angeles FC, an expansion franchise scheduled to begin play in MLS for the 2018 season, began construction of their new stadium with a ceremonial ground-breaking attended by the owners of the club, the MLS commisioner Don Garber, USSF president Sunil Gulati, and the Mayor of Los Angeles Eric…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 75321
• Published on 31/08/16 at 09:10
Bundesliga: Coca-Cola extends its partnership with Schalke 04 until the end of the 2019-20 season

Coca-Cola, an American beverage group specialising in soft drinks, extended its partnership with FC Schalke 04 (Bundesliga) for four seasons, announced the club on 15/08/2016. The amount of the agreement, which will now run until 2019-20, was not disclosed. The annual value of the previous…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Marketing - Communication
• Article # 75278
• Published on 30/08/16 at 10:45
©  GCF
Granada CF: Chinese Energy King (energy drinks) become the main shirt sponsor for 2016-17

The Chinese brand of energy drinks, Energy King, became the main shirt sponsor of Granada CF (LaLiga Santander) for the 2016-17 season, with an option for two additional seasons, on 23/08/2016. Energy King, owned by Chinese group Leyuan CO (which owns several beverage brands), will appear on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 75148
• Published on 29/08/16 at 18:18
LaLiga Santander: MBuzz (telecom) and Sambil (commercial space) become shirt sponsors of CD Leganés

MBuzz, a Saudi telecommunications company and advertising agency, has become the main shirt sponsor of CD Leganés (LaLiga Santander) for the 2016-17 season, on 22/08/2016. This is the second time that MBuzz has sponsored a football club, having previously been a partner of Sheffield United FC…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Legal, …
• Article # 75249
• Published on 29/08/16 at 15:19
©  adidas
2016-17 Champions League: adidas presents the official match-ball of the group stage

adidas presented the official ball for the 2016-17 Champions League group stage, on 25/08/2016. The German sports equipment supplier has been the official match ball supplier of UEFA competitions club since 2000. The group stage will be played from 13/09 to 07/12/2016. A new feature in the design…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Authorities, Marketing - Communication
• Article # 75147
• Published on 26/08/16 at 10:15
©  West Ham United FC
Premier League: Betway (online betting) extends its deal as shirt sponsor of West Ham until 2019-20

Betway, a British sports betting site, extended its deal as the shirt sponsor of West Ham United FC (Premier League) until the end of the 2019-2020 season, announced the club on 23/08/2016. Betway has been a major partner of West Ham FC since 06/02/2015, and the brand has been present at the front…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Essentials Sponsors & Partners
• Article # 75134
• Published on 26/08/16 at 09:39
©  Baloncesto Sevilla
Spain: CB Sevilla (basketball) have changed their name and are now called Real Betis Energía Plus

Club Baloncesto Sevilla (basketball, Liga ACB) have changed their name and are now called Real Betis Energía Plus, announced the Andalusian club on 17/08/2016. The basketball club have adopted the name, the colours, and the crest of Real Betis Balompié (LaLiga Santander). Energía Plus, a Spanish…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 75114
• Published on 25/08/16 at 15:30
Spain: Iberdrola (wind power) becomes the title sponsor of the women's first division until 2019

Iberdrola, a Spanish company and world leader in wind power, has become the title sponsor of the Spanish women's first division until 2019, announced the RFEF on 22/08/2016. The value of the deal, which has not been formalised, is estimated at €1.5m according to the media. A partner of the Spanish…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility, Authorities, …
• Article # 75072
• Published on 25/08/16 at 10:39
©  Hugo Boss
Ligue 1: Hugo Boss (tailor) extends deal with Paris Saint-Germain for two seasons (2016-2018)

Hugo Boss, a German brand, extended its deal as the Official Tailor of Paris Saint-Germain (Ligue 1) for two seasons (2016-2018), on 23/08/2016. Hugo Boss has held this label of the Parisian club since 2014-15, which is a fifth-level partnership in the sponsorship pyramid of PSG. The German brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 75042
• Published on 25/08/16 at 09:15