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©  AS Nancy-Lorraine
Ligue 1: Sweetcom (energy renovation) becomes main shirt sponsor of AS Nancy-Lorraine for 2016-2018

Sweetcom, a French group specialising in consultation and solutions for the energy renovation of housing, became the main shirt sponsor of AS Nancy-Lorraine (Ligue 1) for two seasons (2016-2018), on 14/08/2016. "The Sweetcom group is in its commercial expansion and development phase in the east of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 74784
• Published on 19/08/16 at 10:04
©  P.Juste / Le Progrès
Ligue 1: Alila (real estate) becomes a back of the shirt sponsor of Olympique Lyonnais until 2017-18

Alila, a Lyon (FRA) based company specialising in property development and intermediary accommodation, became a major partner of Olympique Lyonnais (Ligue 1), on 12/04/2015. The partnership takes effect for two seasons in 2016-17, and concludes at the end of the 2017-18 fiscal year. As part of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 74737
• Published on 18/08/16 at 09:39
©  EA Sports
Manchester United: EA Sports becomes the official video game partner of the club for 3 seasons

The American publisher EA Sports became the "official football video game partner" of Manchester United FC (Premier League) for three seasons (2016-2019), on 10/08/2016. Under the partnership, players of the English club and Old Trafford (75,811 seats) were modelled by Electronic Arts Inc. teams…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 74727
• Published on 17/08/16 at 15:25
©  Vincent Poyer / Dijon FCO
Ligue 1: Roger Martin (home kit), Suez (away and third kits) become shirt sponsors of Dijon in 2016

Roger Martin, a construction and infrastructure group based in Dijon (Côte-d'Or, France) became the main sponsor of the Dijon FCO (Ligue 1) home shirt for the 2016-17 season, on 05/08/2016. A club partner since 2008, Roger Martin was a sponsor of the Dijon FCO training kit, as of 23/02/2016 until…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 74686
• Published on 17/08/16 at 10:29
©  DFL
Germany: UPS (logistics) partners the 2016 Super Cup, Borussia Dortmund - Bayern Munich (0-2)

UPS, a US logistics company, was a partner of the 2016 edition of the German Super Cup, announced the Lagardère Sports agency on 09/08/2016. The German branch of Lagardère Sports has been the exclusive marketing agency of promotion/relegation play-offs for the Bundesliga, 2.Bundesliga, and 3.Liga…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Authorities, Marketing - Communication, …
• Article # 74627
• Published on 16/08/16 at 11:54
©  Atalanta
Bundesliga: Eintracht Frankfurt broadcast on the Facebook page of its premium partner Mainova

The friendly match between Atalanta BC (Serie A TIM) - Eintracht Frankfurt (Bundesliga), at the Stadio Atleti Azzurri d'Italia (Bergamo, ITA), was broadcast live on three platforms, including the Facebook page of Mainova, who are a premium partner of the German club, on 08/06/2016. With the…
Domain(s): Media, Sponsors & Partners
• Category(ies): Agencies, Digital, Sponsors - Partners
• Article # 74606
• Published on 12/08/16 at 14:19
©  EA Sports
Premier League: EA Sports (video games) lead sponsor of the English Premier League for three years

The US video game publisher EA Sports has extended its partnership with the Premier League by becoming the lead partner of the English first division for the 2016-2019 period, on 08/08/2016. EA Sports, an official partner and the official license holder of the Premier League for the FIFA video…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Stadiums, Authorities, …
• Article # 74540
• Published on 12/08/16 at 09:29
©  Thomas Recayte
AS Monaco: "Sport is an area that is ideal for virtual reality" (Thomas Recayte, Shine France)

"Sport is an area that is ideal for virtual reality, and Shine France intends to expand its collaborations in sport. In France, Shine France has the Shine Sport team, which already makes the "Blue Spirit" magazine for the French National Olympic Committee and L'Équipe 21," said Thomas Recayte…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 74049
• Published on 12/08/16 at 09:00
©  Southampton FC
Southampton FC: Virgin Media offers a drink to spectators the first home game in 2016-17

Virgin Media, the main shirt sponsor of Southampton FC, is offering a drink for "Saints" fans who attend the home game against Watford FC, as part of the Matchday 1 of the 2016-17 Premier League season, on Saturday, 13/08/2016 (kick-off at 16:00 CET). The initiative of the British…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Stadiums, …
• Article # 74560
• Published on 11/08/16 at 14:19
©  Hull City
Premier League: Kenyan firm SportPesa (betting) partner Arsenal, Hull City, Southampton in 2016-17

SportPesa, a Kenyan operator of online sports betting, has extended and expanded its partnership with Arsenal FC (Premier League), on 05/08/2016. SportPesa, the official betting partner of Arsenal in Kenya since 06/02/2016, and until the end of the 2015-16 season, extended its partnership with the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 74526
• Published on 11/08/16 at 09:05