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©  D.R.
Premier League: Manchester United announce £133.8m Q2 turnover, expect to top £500m in 2015-16

Manchester United FC (Premier League) declared £133.8m (€172.3m) in turnover for Q2 of the 2015-16 season (quarter ending on 31/12/2015), up 26.6% from Q2 2014-15 (£105.7m; €136.2m), the club announced on 12/02/2016. This brings the turnover of the club for the first half of the 2015-16 season to…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Stadiums, …
• Article # 62350
• Published on 15/02/16 at 17:10
The PGA Tour Partners with GoPro to mount cameras on the players and members of the public

The PGA Tour, the men's professional golf circuit, has signed a partnership with GoPro (US manufacturer of portable, mini-cameras) and SkratchTV (video platform specialising in golf) to produce content from cameras mounted on the player's caps, announced the organising committee of the tour on…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 62358
• Published on 15/02/16 at 16:15
©  D.R.
Swiss international Granit Xhaka (Borussia Mönchengladbach) becomes an ambassador for Under Armour

Swiss international Granit Xhaka (VfL Borussia Mönchengladbach) has become a football ambassador for Under Armour, announced the US sports equipment brand on 11/02/2016.The 23-year-old will wear the ClutchFit Force 2.0 boots developed by Under Armour in the coming months. The brand also counts…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication
• Article # 62359
• Published on 15/02/16 at 10:49
©  adidas group
adidas Group: turnover increases by 16% up to €16.9bn, net profit up 12% to €720m in 2015

The adidas Group has announced a 16% increase in turnover, up to €16.9bn for 2015 (compared to €14.5bn in 2014) and a 12% increase in net profit up to €720m (€642m in 2014), on 11/02/2016. The German group is expecting "double-digit" growth in sales and operating profit for 2016.This strong rise…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Finance, Marketing - Communication
• Article # 62306
• Published on 12/02/16 at 15:14
Ligue 1: Engie (energy) and Paris Saint-Germain organise a photo competition for fans

Paris Saint-Germain FC (Ligue 1) and its partner Engie (energy provider) are organising a fan photo competition, announced the club on 04/02/2016. For the digital activation, fans must post photos illustrating their support for the club on the official PSG Twitter account @PSG_inside (3.13 million…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 62271
• Published on 12/02/16 at 10:54
©  Nissan
Mexico: the North American subsidiary of Nissan becomes the automotive partner of the Federation

The North American subsidiary of the Japanese automobile manufacturer Nissan has becomes a partner of the Mexican Football Federation for several seasons, announced the brand on 11/02/2016. Nissan are entitled to visibility on advertising boards during national team matches during Mexico's US tour…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 62241
• Published on 12/02/16 at 09:20
Gatorade to launch a platform aimed at athletes to improve their performance

Gatorade (sports beverages) has partnered with the social networks Facebook and Twitter, the music streaming platform Spotify and the sports performance applications developer CoreSyte for the launch of "Bolt Breakers", a platform that aims to provide digital advice to top athletes, the US company…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 62234
• Published on 11/02/16 at 17:24
©  D.R.
France: Domino's Pizza should receive title naming rights to Ligue 2 (2016-2020)

The American fast food franchise Domino's Pizza should receive the title naming rights to Ligue 2 from the 2016-17 season until the end of the 2019-20 season, according to information obtained by News Tank Football on 10/02/2016. Sport & Co, the marketing agency owned Heptacom group, was mandated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Marketing - Communication
• Article # 62132
• Published on 11/02/16 at 13:10
©  D.R.
Premier League: SportPesa becomes the 4th betting partner of Arsenal, with exclusive rights in Kenya

The sports betting operator SportPesa has become a betting partner of Arsenal FC (Premier League) in Kenya, announced the club on 06/02/2016.The multi-year contract entitles SportPesa to launch digital campaigns using the image rights of Arsenal FC, as well as first team players and club legends…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 62079
• Published on 10/02/16 at 15:05
©  D.R.
Ligue 1: Kia announces the end of its shirt sponsorship with Bordeaux effective June 2016

Kia Motors France announced that it will end its shirt sponsorship with FC Girondins de Bordeaux (Ligue 1) at the end of the 2015-16 season, on 05/02/2016.The automaker has been the shirt sponsor of the French club since the 2006-07 season. The amount of the contract was estimated at between €2m…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 62070
• Published on 10/02/16 at 13:39