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©  Nike
Premier League: Chelsea and the equipment manufacturer Nike formalise their partnership from 2017-18

The US sports equipment supplier Nike and Chelsea FC (Premier League) have formalise their partnership agreement, to from 2017-18, the two parties announced on 13/10/2016. The duration of this agreement - "which represents the largest commercial deal in the club's history" according Blues - was…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Sporting Goods & Brands, …
• Article # 78539
• Published on 14/10/16 at 16:59
©  Sacramento Kings
NBA: Blue Diamond Growers (almonds) becomes jersey sponsor of the Sacramento Kings from 2017-18

Blue Diamond Growers, the world leader in the production and distribution of almonds, has become the jersey sponsor of the NBA franchise Sacramento Kings, from the 2017-18 season, announced the team on 10/10/2016. The annual amount is estimated at $5m (€4.5m on 12/10/2016) by US media. The…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities, Legal, …
• Article # 78437
• Published on 14/10/16 at 11:39
©  Chevrolet
Premier League: Chevrolet invites eleven children from around the world to Manchester United game

The US automaker Chevrolet has selected eleven children from among the fans of Manchester United FC (Premier League), from around the world (China, Colombia, Mexico, South Korea, United States, and United Arab Emirates), so they could arrive to Old Trafford and meet their idols, announced the two…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Social Responsibility, Marketing - Communication
• Article # 78460
• Published on 14/10/16 at 10:45
©  Lotto Sport Italia
Italy: Lotto brand sponsor for "United for Peace" match at the Stadio Olimpico in Rome on 12/10/2016

The Italian sports equipment company Lotto Sport Italia was the technical sponsor of the second edition of the charity match "Uniti per la pace" ("United for Peace"), held at the Stadio Olimpico in Rome (ITA), on Wednesday, 12/10/2016 (kick-off at 21:15 CET, and broadcast in Italy on the public…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Stadiums, Marketing - Communication, …
• Article # 78411
• Published on 13/10/16 at 10:41
©  Atlético de Madrid
LaLiga: Philips Lighting official supplier of the future stadium of Atlético Madrid for 2016-2020

Philips Lighting España y Portugal, a subsidiary of the Dutch group Philips technology, has become the official supplier of the future stadium of Club Atlético de Madrid (LaLiga Santander) for four seasons (2016-2020), announced the two parties on 05/10/2016. The new stadium of the Madrid club…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 78350
• Published on 13/10/16 at 09:14
©  LaLiga
Spain: LaLiga wants to promote and help clubs more with partnerships, especially abroad

"Benchmarked against the Premier League, Bundesliga, Ligue 1, and Calcio (Serie A), we are not as successful at selling sponsorship. The stronger LaLiga becomes as a whole, the stronger the clubs as a property become," said Adolfo Bara Negro, managing director of LaLiga, in charge of sales and…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 78295
• Published on 12/10/16 at 10:30
©  Torino FC
Serie A TIM: GoldBet (sports betting and gaming) partners with Torino FC for the 2016-17 season

GoldBet, an Austrian sports betting and gaming operator, has partnered with Torino FC (Serie A TIM) for the 2016-17 season, the club announced on 30/09/2016. GoldBet gets visibility at the Stadio Olimpico Grande Torino (27,958 places) via "conventional visibility tools placed inside the stadium,…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 78071
• Published on 12/10/16 at 09:40
©  FC Barcelona
FC Barcelona: extension with Nike and Qatar Airways submitted to a vote of the socios on 29/10/2016

The executive committee of the FC Barcelona (LaLiga Santander) ratified, on 26/09/2016, the agenda for the annual general meeting of the club's socios (club association members) who hold voting rights, which will take place on Saturday, 29/10/2016. The agenda notably includes the validation of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 78286
• Published on 11/10/16 at 18:05
©  Macron
Serie A TIM: Nike, Kappa, Macron, and Joma (3 clubs each) most represented kit suppliers in 2016-17

With three of the 20 clubs (15%) under contract each, the Italian brands Kappa and Macron, the Spanish brand Joma and the American brand Nike are the most represented kit suppliers in Serie A TIM during the 2016-17 season. Nike was the most represented brand in the Italian first division during…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Merchandising - Licensing, …
• Article # 77782
• Published on 11/10/16 at 09:39
©  MCFC
Premier League: Vietnamese bank SHB extends its regional partnership with Manchester City

The Vietnamese bank SHB (Saigon Hanoi Commercial Joint Stock Bank) has extended its regional partnership with Manchester City FC (Premier League) in Vietnam, Laos, and Cambodia for "several seasons," on 03/10/2016. Both parties began this collaboration on 01/07/2014 for two seasons (2014-2016)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 78108
• Published on 11/10/16 at 09:04