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AFCON 2017: Total, title sponsor, launches "Total Football Together" activation on 14/01/2017

Total has launched the "Total Football Together" activation to share the passion of football for "Total AFCON 2017 (in Gabon, from 14/01 to 05/02/2017), announced the French oil group on 12/11/2017. Total is a title partner of the Africa Cup of Nations and official sponsor of African football for…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Digital, Authorities, …
• Article # 84843
• Published on 17/01/17 at 15:35

Everton FC: Russian steel group USM acquires naming rights Finch Farm training centre (2017-2022)

The Russian steel group USM Holdings has acquired the naming rights to the training centre of Everton FC (Premier League) for an initial period of five years (2017-2022), on 06/01/2017. The training centre of the "Toffees" (nickname of the club) is located in the municipality of Halewood, and now…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing, …
• Article # 84911
• Published on 17/01/17 at 13:34

Premier League: Manchester United begin a partnership with Uber (application for driver-hire)

Manchester United FC (Premier League) and Uber, an application for smartphones that allows the linkage of independent drivers with passengers registered on the platform, announced the launch of a global partnership "which will enhance fans' matchday experience at Old Trafford and how they connect…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 84806
• Published on 17/01/17 at 10:59

Premier League: Thomas Cook (travel agency) extends partnership with Manchester United in China

Manchester United FC (Premier League) have strengthened its partnership with the travel agency Thomas Cook Sport, which specialises in sports travel and accommodation for fans, on 03/01/2017, announces the club. This agreement is concluded in association with Thomas Cook China, a joint venture…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 84799
• Published on 16/01/17 at 18:31

Africa: kit suppliers represented at the Total Africa Cup of Nations 2017 in Gabon

In addition to Senegal, who reached a deal to be equipped by the Emirati brand Romai Sports in December 2016, three other African national teams qualified for the Total Africa Cup of Nations 2017 in Gabon (from 14/01 to 05/02/2017), recently reached agreements with a new technical partner. Tunisia…

Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands
• Article # 81080
• Published on 13/01/17 at 18:39

Serie A TIM: Genoa CFC unveil first letter of its new shirt sponsor for the remainder of 2016-17

Genoa CFC (Serie A TIM) have sported the symbol "S ****" on the main sponsorship space of its home shirt for the game against AS Roma (0-1, Matchday 19 of the 2016-17 Serie A TIM), on 08/01/2017. This is the first of five letters of the club's new shirt sponsor. The partnership, which runs until…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Marketing - Communication, …
• Article # 84624
• Published on 12/01/17 at 12:10

Think!Sponsorship 2017: conference on sponsorship held in London (ENG), on 25/04/2017

The 2017 edition of the Think!Sponsorship conference is being organised at the premises of the art and design school Central Saint Martins in London (ENG), on Tuesday, 25/04/2017. The 24^th edition of this annual conference will consider "how sponsorship is evolving in a changing social and…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 84607
• Published on 11/01/17 at 16:10

Think Football!: "The future of football? The partners" (Nathalie Nenon Zimmermann, Kantar Sport)

"Football has a major power in terms of communication. The industry is changing. There are many adaptations. The business challenges arise from the new broadcast models (TV, social networks...) for media rights, but it also the partners that will become increasingly important in the financial…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 84528
• Published on 11/01/17 at 13:39

Think Football! 2017: innovation at the heart of the meeting at Paris-Dauphine, Tuesday, 10/01/2017

Filling stadiums like they are entertainment events, the emerging economy of eSports, brand identity and new revenue sources, innovation in governance models, and the 2019 Women's World Cup in France, these are some of the many themes of the programme for Think Football! 2017, a day of discussions…

Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Agencies, Ticketing, Clubs, …
• Article # 84443
• Published on 10/01/17 at 08:20

France: Orange (telecom) acquires the naming to the e-Ligue 1, the eSports competition of the LFP

The French telecommunications group Orange has acquired the naming rights to the 2016-17 e-Ligue 1, the new eSports competition based on the video game FIFA 17, announced, on 04/01/2017, the LFP, the organiser of the tournament launched partnership with US video game publisher EA Sports on…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Authorities, …
• Article # 84280
• Published on 09/01/17 at 16:50