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©  FC Barcelone
LaLiga Santander: Shimao (real estate) a regional partner of FC Barcelona in China until 2019

The Chinese real estate Shimao Group has become a regional partner of FC Barcelona (LaLiga Santander) in China, on 13/04/2017. The contract, in the 4th level in the sponsorship hierarchy of the club, runs until 2019. The annual amount is estimated at €1m by specialised Spanish media. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 91623
• Published on 20/04/17 at 17:56
©  Hublot
UEFA: sale of licensing rights for "watch category" for national team competitions in 2018-2022

The sales process for the licensing rights in the "watch category", for national team competitions organised by UEFA over the 2018-2022 period, begins in May 2017, announced the governing body of European football on 18/04/2017. The rights concern in particular the 2018-19 and 2020-21 editions of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 91646
• Published on 20/04/17 at 17:56
©  TLCBET
Premier League: TLCBET (sports betting) regional partner of Southampton in Asia until 2018-19

TLCBET, a sports betting operator based in the Philippines, has become an official betting partner in Asia and a "gloabl casino partner" of Southampton FC (Premier League), on 14/04/2017. The contract, in the second level in the sponsorship hierarchy of the club, runs until the end of the 2018-19…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 91720
• Published on 20/04/17 at 15:24
©  SIS
SIS Paris 2017: two days of conferences on innovation in sport, on 06 and 07/06/2017

The 2017 edition of the Sport Innovation Summit conference is scheduled in Paris (FRA), at the Auditorium Paris Centre Marceau on Tuesday 06 and Wednesday, 07/06/2017. "The conferences will cover topics such as: Fan Engagement, Smart Stadiums & Fan Experience, Media & Broadcasting, Sports…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Media Audiences, Ticketing, …
• Article # 91629
• Published on 20/04/17 at 12:14
©  FC Lorient
Ligue 1: Italian brand Kappa to succeed adidas as the kit supplier of FC Lorient (2017-2022)

The Italian sports equipment brand Kappa will succeed the Germany brand adidas as the kit supplier of FC Lorient (Ligue 1), from 01/06/2017, and will also becomes a major partner of the club, announced the two parties on 19/04/2017. The contract, in the first level in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 91756
• Published on 20/04/17 at 10:40
©  Nexen Tire
Bundesliga: partner Nexen Tire (tyres) extends with Eintracht Frankfurt until 2018-19

The South Korean tyre manufacturer Nexen Tire has extended its partnership with Eintracht Frankfurt (Bundesliga) until the end of the 2018-19 season, on 07/04/2017. The contract, in the third level in the sponsorship hierarchy of the club, was due to expire at the end of the 2016-17 fiscall year…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 91447
• Published on 18/04/17 at 18:28
Sportem 2017: catch up on all the latest sports marketing discussions in Europe

The third edition of Sportem, the European sports marketing trade fair, co-organised by the French branding and licensing agency Troisième Ligne and Paris Saint-Germain (Ligue 1), took place at the Parc des Princes in Paris (FRA) on Monday 27 and Tuesday, 28/03/2017."Sportem is an event for…
Domain(s): Clubs, Sponsors & Partners
• Category(ies): Rights Acquisitions, Agencies, Clubs, …
• Article # 91428
• Published on 18/04/17 at 18:27
©  Valence CF
Valencia CF: stadium tour and visit to the training grounds with a pair of adidas boots purchased

Valencia CF (LaLiga Santander) are offering a day at the Mestalla (55,000 capacity) for the purchase of a pair of adidas boots in official shops of the club between 01 and 30/04/2017, the Spanish club announced the 03/04/2017. The operation is for children. It includes a tour of the dressing rooms…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 91340
• Published on 18/04/17 at 18:04
©  MBNA
Premier League: MBNA (credit cards) renews and extends its regional partnership with Arsenal FC

The English company of credit cards MBNA has renewed and extended its partnership with Arsenal FC (Premier League), announced the club on 12/04/2017. MBNA has been a regional partner of Arsenal in the UK since 2004. The duration of the extension of the partnership was not disclosed. As part of…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 91512
• Published on 18/04/17 at 16:30
©  adidas
adidas: more than 100,000 pairs of shoes, with 3D printed soles, to be manufactured by 2018

The German sports equipment manufacturer adidas announced the "Futurecraft 4D", a running shoe with "midsoles crafted with light and oxygen using Digital Light Synthesis, a technology pioneered by Carbon", and provides for the establishment of "fast and large scaling with 100,000 pairs of high…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 91511
• Published on 18/04/17 at 12:15