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©  Nike
Exclusive Nike Academy: the brand to end its training programme at the end of the 2016-17 season

The American sports equipment brand Nike will end its Nike Academy training programme after the 2016-17 season, according to information gathered by News Tank Football on 10/04/2017. Based in St George's Park - the technical centre of the Football Association (of whom Nike are the official…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 91492
• Published on 14/04/17 at 14:49
©  Borussia Mönchengladbach
Bundesliga: Puma to return as kit supplier of Mönchengladbach from 2018 to 2024, will succeed Kappa

The German brand Puma, owned by the Kering Group, will succeed Kappa and become the kit supplier of Borussia Mönchengladbach (Bundesliga) from the 2018-19 season, "for at least six years", until June 2024, the club announced on 03/04/2017. The two parties have launched an operation called…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 90715
• Published on 14/04/17 at 12:39
©  RCD Espanyol
LaLiga Santander: Vebet.com (sports betting) becomes a regional partner of RCD Espanyol in Asia

Vebet.com, a sports betting, poker, casino, and online gaming operator based in Manila (Philippines), has become a regional partner of RCD Espanyol (LaLiga Santander) in Asia, on 05/04/2017. "This partnership confirms the will of the club to expand its brand internationally, and to settle…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Digital, …
• Article # 91256
• Published on 14/04/17 at 09:44
©  Coca-Cola
MLB: Coca-Cola replaces Pepsi as the soft drinks partner of the league from the 2017 season

Coca-Cola has replaced Pepsi as a partner and official soft drink of MLB from 2017 season, announced the league on 03/04/2017. Pepsi, a partner of MLB for "fifteen years", had previously extended, on 02/04/2014, for the 2014-2016 period. "Coca-Cola will engage with MLB fans utilizing MLB Advanced…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities
• Article # 91228
• Published on 13/04/17 at 17:31
©  feyenoord.com
Eredivisie: Qurrent (electricity) becomes main shirt sponsor of Feyenoord Rotterdam (2017-2021)

Qurrent, a Dutch supplier of green energy/electricity, has become the main shirt sponsor of Feyenoord (Eredivisie) from the 2017-18 season, the Rotterdam club announced on 07/04/2017. The contract covers four seasons, until the end of the 2020-21 fiscal year. The annual amount is estimated at…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 91405
• Published on 13/04/17 at 16:09
©  UC Sampdoria
Serie A TIM: Invent Srl (energy) shirt sponsor of UC Sampdoria until the end of the 2016-17 season

Invent Srl, an Italian manufacturer and distributor of alternative energy systems, has become the main shirt sponsor of UC Sampdoria (Serie A TIM), on 08/04/2017. This partnership, in the second level in the sponsorship hierarchy of the club, runs until the end of the 2016-17 season. This…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 91392
• Published on 13/04/17 at 14:30
©  Manchester United
Manchester United: partner Aeroflot (airline) renews agreement until 2022-23 (Russian press)

Aeroflot, the Russian airline, will continue its partnership with Manchester United FC (Premier League), according to Russian news agency Tass on 07/04/2017. The new contract, to take effect in 2018-19, would cover five years, until 2022-23. "We recently renewed our partnership with Manchester…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 91328
• Published on 12/04/17 at 17:40
©  DFL
DFL: Robert Klein named chief commercial officer of Bundesliga International GmbH as of 01/05/2017

Robert Klein, 47 years old, has been appointed the chief commercial officer of Bundesliga International GmbH, the new international subsidiary of the DFL, announced the latter on 11/04/2017. He will formally take office on 01/05/2017. Klein will be responsible for sales and marketing activities…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 91266
• Published on 12/04/17 at 14:29
©  RCD Espanyol
RCD Espanyol: InnJoo (electronics) becomes back of the shirt sponsor until the end of 2016-17 season

InnJoo, specialising in the manufacturing and distribution of smartphones, tablets, TVs, and computers, and headquartered in Dubai (UAE), has become the back of the shirt sponsor of RCD Espanyol (LaLiga Santander), on 06/04/2017. The contract is until the end of the 2016-17 season, but "there is…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 91063
• Published on 11/04/17 at 18:06
©  rsca
Jupiler Pro League: RSC Anderlecht begin a partnership with Uber (chauffeur service)

RSC Anderlecht (Jupiler Pro League) and Uber, an application for smartphones which connects independent drivers with passengers registered on the platform, announcd the launch of a partnership "to be used with the Constant Vanden Stock stadium ( 21,500 places)," the club said on 07/04/2017. As…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 91111
• Published on 10/04/17 at 17:02