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©  UC Sampdoria
Serie A TIM: Lino Sonego (seating) shirt sponsor of Sampdoria until the end of the 2016-17 season

Lino Sonego, an Italian manufacturer and distributor of seating solutions, has become the main shirt sponsor of UC Sampdoria (Serie A TIM), on 31/03/2017. This partnership, in the second level in the sponsorship hierarchy of the club, will run until the end of the 2016-17 season.Lino Sonego and UC…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 90844
• Published on 07/04/17 at 16:39
©  FIFA
FIFA: Chinese group Hisense (electronics) official sponsor of the 2018 World Cup in Russia

The electronics group Hisense, number three worldwide in the television market specifically, has become an official sponsor of the 2018 World Cup in Russia, FIFA announced on 06/04/2017. This is partnership is in the second level in the sponsorship pyramid of the competition. As part of this…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Merchandising - Licensing, …
• Article # 90929
• Published on 07/04/17 at 12:55
©  The Honest Company
MLB: The Honest Company launches a range of baby diapers in the colours of six franchises

The Honest Company has partnered with Major League Baseball for the creation of a range of diapers called "Born a Fan" in the colours of a franchises, announced the US group which specialises in the production of organic products for hygiene and beauty, on 28/03/2017. These diapers, produced in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Merchandising - Licensing
• Article # 90721
• Published on 06/04/17 at 18:44
©  Saints
Southampton FC: shirt sponsor Virgin Media pays £10 for each ticket for fans to travel to Chelsea

Virgin Media, the main shirt sponsor of Southampton FC, will pays £10 (€11.50) for each ticket on sale for the club's fans to travel to the game against Chelsea FC (Matchday 34 of the Premier League), which will be played at Stamford Bridge (41,663 capacity) in London (ENG) on 25/04/2017. The 1512…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Marketing - Communication
• Article # 90280
• Published on 05/04/17 at 18:32
©  Vauxhall Motors
UK: Vauxhall to end its partnerships with the "Home Nations" federations after the 2018 World Cup

Vauxhall Motors, now owned by PSA since 06/03/2017, will cease to be the main partner of the "Home Nations" football federations, the English FA, the Scottish FA, Football Association Wales, and the Northern Irish FA, following the 2018 World Cup, the British automaker announced on…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 90614
• Published on 05/04/17 at 18:16
©  Odlo
Outdoor: the Canadian Kit Ha named director of marketing for the brand Odlo

The Canadian Kit Ha has been named the marketing director of the Odlo brand, announced the Swiss manufacturer of outdoor clothing, and running, cycling, and training wear, on 27/03/2017. This is a new feature in the organisational structure of Odlo. Kit Ha is under the direct responsibility of…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 90472
• Published on 05/04/17 at 18:10
©  TSG Hoffenheim
Bundesliga: Hoffenheim first German club to announce a shirt sleeve sponsor, proWIN (2017-2019)

proWIN, a German company specialising in direct sales, has expanded its partnership to become the shirt sleeve sponsor TSG 1899 Hoffenheim (Bundesliga), on 03/04/2017. TSG Hoffenheim thus become the first German club to announce the signing of a sleeve sponsor. The DFL authorised the marketing of…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Rights Acquisitions, Clubs, …
• Article # 90737
• Published on 05/04/17 at 10:14
©  Bistro Régent
Ligue 1: Bistro Regent (restaurants) becomes shirt sponsor of Bordeaux for away games until 2018-19

The chain of restaurants Bistro Regent has becomes a "main partner" and the primary shirt sponsor for away games, and back of the shirt sponsor for home games of FC Girondins de Bordeaux (Ligue 1), announced Marc Vanhove, the founder of the French company, on 31/01/2017. The contract runs until…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Marketing - Communication, …
• Article # 90485
• Published on 04/04/17 at 10:04
©  SV Darmstadt 98
Bundesliga: Software AG, Merck, and Entega extend with SV Darmstadt 98 through 2019-20

The German software and IT solutions company Software AG will continue as a major sponsor and main shirt sponsor of SV Darmstadt 98 (Bundesliga) for two seasons, until 2019-20. Software AG, which had previously extended with SV Darmstadt 98 for three additional seasons on 18/03/2015, pays an…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Clubs, Social Responsibility, …
• Article # 90458
• Published on 03/04/17 at 18:00
©  Tag Heuer
China: Tag Heuer (watchmaker) becomes official watch of the Chinese national team

The Swiss watchmaker Tag Heuer has become the official watch of the Chinese Football Association (CFA) and the Chinese national team, on 20/03/2017. Neither the duration of the partnership, the amount, nor the activation programme have been disclosed. Tag Heuer has been the official timekeeper and…
Domain(s): Sponsors & Partners
• Category(ies): Rights Acquisitions, Authorities, Marketing - Communication, …
• Article # 90457
• Published on 03/04/17 at 12:09