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©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 153618
• Published on 02/08/19 at 12:59
©  RFEF
Spain: Iberdrola (wind turbines) title sponsor of the women's first division until 2024-25

Iberdrola, Spain's leading wind energy company, has extended as the title sponsor of the Spanish women's first division for six seasons, until 2024-25, announced the Real Federacion Espanola de Futbol (RFEF) on 01/08/2019. Called "Iberdrola Primera División Femenina RFEF" between 2016-17 and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Authorities
• Article # 153596
• Published on 02/08/19 at 10:10
©  OL Groupe
2019-20 Ligue 1: 5/20 clubs (Nice, Lyon, Marseile, Bordeaux, Amiens) have a stadium naming contract

Five of the 20 clubs participating in the 2019-20 Ligue 1 Conforama season have a stadium under a naming contract (25%). These five clubs, which are the only ones to play in stadiums that are under a naming rights agreement, are: OGC Nice (Allianz Riviera), Olympique Lyonnais (Groupama…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums
• Article # 153567
• Published on 02/08/19 at 09:35
©  Piero Cruciatti/LaPresse Piero Cruciatti/LaPresse / AC Milan
Serie A TIM: Banco BPM (bank, ITA) extends as a major partner of AC Milan for 2019-20

Banco BPM, an Italian banking group, has extended its partnership with AC Milan (Serie A TIM) until the end of the 2019-20 season, according to the club on 01/08/2019. Banco BPM has the status of a major partner, the second level in the sponsorship hierarchy of the Milanese club. The bank and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 153575
• Published on 01/08/19 at 14:59
©  NFL
eSports: Pizza Hut (restaurants) obtains virtual stadium naming rights for the NFL's competition

Pizza Hut, a network of fast food and takeaway restaurants belonging to the group Yum! Brands, has expanded its agreement with the NFL in the "first-ever official virtual stadium rights deal in eSports" by becoming the first virtual stadium naming partner in the NFL's eSports competition, the EA…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 153556
• Published on 01/08/19 at 13:39
©  FC Barcelone
LaLiga Santander: Agua Veri (Damm Group), official water of FC Barcelona for 3 seasons (2019-2022)

Damm, a Catalan beer brand, has expanded its partnership with FC Barcelona (LaLiga Santander) via its mineral water brand Agua Veri, which has been named as the club's official water for three seasons (2019-2022) on 30/07/2019. Damm has been a global partner of Barça since 2002-03, the second…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 153510
• Published on 01/08/19 at 09:49