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©  Montpellier HSC
Ligue 1: Montpellier HSC teams up with BeGenius to launch an eSports team on FIFA and Rocket League

Montpellier Hérault Sport Club (Ligue 1 Conforama) has launched its first eSports team by joining forces with the Montpellier-based BeGenius ESC for 2019-20, according to the club on 02/09/2019. The team will play on EA Sport's FIFA 20 (football simulation) video games and Rocket League (a car…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 155826
• Published on 11/09/19 at 17:59
©  D.R.
Serie A TIM: Illumia (energy) extends as a back shirt sponsor of FC Bologna for 2019-20

Illumia, an electricity and natural gas producer and distributor, has extended its partnership as a back shirt sponsor of Bologna FC 1909 (Serie A TIM) for 2019-20, a fifth consecutive season, according to the club's announcement on 10/09/2019. Illumia will continue to benefit from the status…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 155787
• Published on 11/09/19 at 16:15
©  ACF Fiorentina
Serie A TIM: Tomket Tires (tyres) becomes a partner of ACF Fiorentina for 3 seasons (2019-2022)

Tomket Tires, a Czech tyre manufacturer, has become a partner of ACF Fiorentina (Serie A TIM) for three seasons (2019-2022), according to the club, on 06/09/2019. Tomket Tires is an official partner, the second level in the Italian club's sponsorship hierarchy. The brand will benefit from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 155784
• Published on 11/09/19 at 14:53
©  D.R.
Premier League: Unibet succeeds SportPesa as official betting partner of Southampton FC from 2019-20

Unibet, a Maltese online sports betting and gambling operator belonging to Kindred Group, has become a partner of Southampton FC (Premier League) from 2019-20, according to the club on 05/09/2019. Unibet has the status of official partner, the second level in the sponsorship hierarchy of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 155720
• Published on 10/09/19 at 17:05
©  UDA
LaLiga SmartBank: 5 Saudi partners for UD Almería, recently acquired by Turki Al-Sheikh

Arabian Centres, a Saudi chain of shopping centres, has become a partner and main shirt sponsor of UD Almería (LaLiga SmartBank) for four seasons (2019-2023), announced the club on 07/09/2019.  Arabian Centres has the status of major partner, the first level in the sponsorship hierarchy of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 155701
• Published on 10/09/19 at 16:34
©  Schalke eSports
eSports: Backforce (Interstuhl, office chairs) becomes a sleeve sponsor of FC Schalke 04 Esports

Interstuhl, an office chair manufacturer, has become a partner of the FC Schalke 04 (Bundesliga) eSports team until 30/06/2022, via its new brand Backforce, on 06/09/2019. Backforce will be displayed on the shirt sleeves of FC Schalke 04 Esports players. "As a partner of FC Schalke 04 Esports…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 155689
• Published on 10/09/19 at 14:14
©  D.R.
Premier League: Ganzberg (beer) becomes a regional partner of Arsenal FC in Cambodia from 2019-20

Ganzberg, a German premium beer brand, has become a regional partner of Arsenal FC (Premier League) in Cambodia from 2019-20, according to the club on 09/09/2019. Ganzberg is "the number one beer in the region," said the club. Ganzberg has the status of regional partner, the third level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs
• Article # 155623
• Published on 09/09/19 at 17:45
©  Kosmos
Davis Cup 2019: Sony Music Latin (record label) and Kosmos to join forces for opening ceremony

Sony Music Latin Iberia, a music label specialised in Spanish-speaking artists, has entered into a "strategic agreement" with Kosmos, organiser of the new format Davis Cup by Rakuten, on 05/09/2019. The first edition of the Davis Cup by Rakuten will take place in Madrid (ESP) from 18 to…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 155587
• Published on 09/09/19 at 17:00
©  Valence CF : Skoda
LaLiga Santander: Skoda replaces Alfa Romeo as the official vehicle of Valencia CF (2019-2021)

Skoda, a Czech car manufacturer, has become a partner and official vehicle of Valencia CF (LaLiga Santander) for two seasons (2019-2021), according to the club on 06/09/2019. The brand belonging to the Volkswagen group has the status of "premium+ partner", the second level in the club's…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 155606
• Published on 09/09/19 at 16:15
©  InstaForex / Borussia Dortmund
Bundesliga: InstaForex (trading), regional partner of Borussia Dortmund for Asia and the CIS

InstaForex, a Russian-based Forex trading platform, has become a regional partner of Borussia Dortmund (Bundesliga) for Asia and Commonwealth of Independent States (CIS) from 2019-20, according to the brand on 05/09/2019. InstaForex has the status of "BVB regional partner", the fifth level in…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance
• Article # 155603
• Published on 09/09/19 at 15:25