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©  Panini
Licensing: Kylian Mbappé joins forces with Panini to market autographed cards & products

Kylian Mbappé, a French international playing for Paris Saint-Germain (Ligue 1 Uber Eats), has entered into an "exclusive multi-year deal" with trading card and sticker manufacturer Panini to market cards and products featuring the player's autographe, announced the Italian company on…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 262353
• Published on 31/08/22 at 14:40
©  LA28
Los Angeles 2028: Fanatics (USA) appointed as official distributor of licensed products

Fanatics, a US-based manufacturer and distributor of licensed sports products, has become the official retail and licensed product distributor for the Los Angeles 2028 Olympic and Paralympic Games, announced the Los Angeles (California, USA) Organising Committee on 30/08/2022. "LA28 will bring…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing
• Article # 262337
• Published on 31/08/22 at 14:00
©  Puma
Equipment suppliers: Puma presents the away shirts for its 13 federations under contract for 2022

Puma has unveiled the away shirts for its 13 national teams under contract for 2022, six of which will participate in the 2022 World Cup in Qatar, namely Serbia, Switzerland, Ghana, Morocco, Senegal and Uruguay, announced the German equipment manufacturer on 29/08/2022. The shirts have been…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 262332
• Published on 31/08/22 at 12:30
©  adidas
Qatar 2022: adidas unveils home & away shirts for its 5 qualified partner federations

adidas has unveiled the new home and away shirts for its national teams under contract participating in the 2022 World Cup in Qatar, namely Argentina, Germany, Japan, Mexico and Spain, announced the German equipment manufacturer on 29/08/2022. "adidas saw each federation kit as a canvas for…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Sporting Goods & Brands, Merchandising - Licensing, …
• Article # 262226
• Published on 30/08/22 at 14:50
Paris Saint-Germain: Qatar Airways launches "Fan Travel Packages" (flight+hotel+match)

Qatar Airways, the "official airline" of Paris Saint-Germain (Ligue 1 Uber Eats), has activated its partnership with the club and is offering packages including "match tickets, hotel accommodation and return flights" to fans wishing to attend a home game at the Parc des Princes (Paris, FRA)…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Ticketing, Clubs, …
• Article # 262096
• Published on 29/08/22 at 16:20
©  Audi
Formula 1: Audi (car manufacturer) officially registers as an engine manufacturer from 2026

"I want to officially announce that Audi has officially registered as a Formula 1 PU (Power Unit) manufacturer. So in 2026 we will start racing in F1," said Markus Duessmann, CEO of the German car manufacturer, who spoke on the sidelines of the Belgian Grand Prix Spa-Francorchamps, alongside…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Investment - Shareholding, Marketing - Communication
• Article # 261993
• Published on 26/08/22 at 17:50
©  SPL
Saudi Arabia: Roshn (real estate, PIF), new title sponsor of the Saudi Pro League (€25.5m/season)

Property developer Roshn, wholly owned by the Public Investment Fund (PIF, Saudi Arabia's sovereign wealth fund), has acquired the naming rights to the Saudi Pro League, which becomes the "Roshn Saudi League" for five years, announced the league on 23/08/2022. The total value of the agreement…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Finance, Authorities, …
• Article # 261989
• Published on 26/08/22 at 17:25
©  News Tank
Weekly News Extra (22-26/08/2022)

• adidas and UEFA have presented the official footballs to be used in the group stages of the men's and women's Champions League in 2022-23. • The Irish OTT platform InStatTV has acquired the exclusive worldwide (Spain and international) broadcasting rights to the Primera RFEF (Spanish third…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Social Responsibility, Marketing - Communication, Clubs, …
• Article # 261963
• Published on 26/08/22 at 16:00
©  D.R.
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 261865
• Published on 26/08/22 at 10:20
©  EA Sports
Tottenham Hotspur FC: EA Sports (video games), official partner since 2018, extends from 2022-23

EA Sports, an American video game publisher that holds the "FIFA" (video game) license, is extending its partnership with Tottenham Hotspur FC (Premier League) from 2022-23, announced the London club on 24/08/2022. "Electronic Arts Inc. creator of the EA Sports FIFA 23 computer game series…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, esport - gaming
• Article # 261834
• Published on 25/08/22 at 17:00