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©  D.R.
Tour de France Femmes: "Desire to support & develop women's cycling" (A. Lanaya, UCI/J. Goupil, ASO)

"We have to be aware of the economic fragility of the women's circuit. A major player like ASO must be able to benefit from sufficient economic returns to organise such a race. It is important for us, we are not here to make them lose money! But ASO quickly understood our desire to develop women's…
Domain(s): Sponsors & Partners
• Category(ies): Social Responsibility, Marketing - Communication, Authorities, …
• Article # 260291
• Published on 01/08/22 at 16:20
©  Photo AS Monaco
AS Monaco FC: eToro (trading) succeeds Fedcom as main shirt sponsor for European Cup matches

eToro, a digital trading platform founded in Tel Aviv (ISR), has extended its partnership with AS Monaco FC (Ligue 1 Uber Eats) to become its main shirt sponsor for European Cup matches from 2022-23, announced the club on 01/08/2022. The agreement was negotiated by marketing agency…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260304
• Published on 01/08/22 at 15:30
©  Binance
Serie A TIM: SS Lazio and Binance (crypto) market season tickets and match tickets as NFTs

SS Lazio (Serie A TIM) and its main sponsor Binance (crypto-assets) have launched a blockchain-based ticketing solution and are offering match tickets and season tickets as NFTs for the 2022-23 season, announced the club on 29/07/2022. The Hong Kong-based platform, which specialises in…
Domain(s): Sponsors & Partners
• Category(ies): Ticketing, Clubs, Digital, …
• Article # 260276
• Published on 01/08/22 at 14:00
©  D.R.
Formula 1: Porsche to buy 50% of Red Bull Technology in order to return to F1 in 2026

Porsche, a brand belonging to the German car manufacturer Volkswagen, plans to acquire a 50% stake in Red Bull Technology, the branch of the Austrian group responsible for designing the single-seaters for the Oracle Red Bull Racing team, according to documents published by the Moroccan Competition…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Finance, Investment - Shareholding, Marketing - Communication
• Article # 260222
• Published on 01/08/22 at 12:30
©  SC Freiburg
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in reverse chronological order (newest first). This table allows you to sort the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities, …
• Article # 260228
• Published on 01/08/22 at 11:40
©  AS Monaco FC
Ligue 1 Uber Eats: Triangle Intérim (HR) extends as a shoulder sponsor of AS Monaco (2022-2024)

Triangle Interim, a French company specialised in human resources, has extended as a premium partner and shoulder sponsor of AS Monaco FC (Ligue 1 Uber Eats) for two additional seasons (2022-2024), announced the club on 29/07/2022. Triangle Intérim will continue to benefit from the status of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 260230
• Published on 01/08/22 at 11:00
©  FC Nantes / Arnaud Duret
Ligue 1 Uber Eats: ZEBet (sports betting), shorts sponsor of FC Nantes for 3 seasons (2022-2025)

ZEbet, a sports betting platform owned by the Maltese group ZEturf, has become an official partner and shorts sponsor of FC Nantes (Ligue 1 Uber Eats) for three seasons (2022-2025), announced the club on 28/07/2022. The sports betting operator has the status of official partner, the second…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 260182
• Published on 01/08/22 at 09:40