Archives 2013 (page 25/133)

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©  Warrior

Thomas Ince (Blackpool FC) in promotional video for Warrior's new "Superheat" boots

Warrior, the American sports equipment manufacturer, have launched a new range of football boots called "Superheat", on the 14/11/2013. Touted as the competitor to Nike's Mercurial Vapor, the Adidas F50, and Puma's evoSPEED, the "Superheat" range will be available from the 05/12/2013.To promote…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 11787
• Published on
©  D.R.

Switzerland: reopening of the Olympic Museum in Lausanne on the 21/12/2013

The Olympic Museum in Lausanne (Switzerland) will reopen its doors on the 21/12/2013, after 23 months of expansion and renovation work, carried out by the architects Brauen & Wälchli. The new exhibition space covers over 3000 square metres and three floors.The permanent exhibition covers the…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 11778
• Published on
©  D.R.

Sommet Sports acquire broadcasting rights in New Zealand for 2013 Club World Cup

New Zealand free-TV channel, Sommet Sports, have acquired the broadcasting rights in New Zealand for the 2013 Club World Cup, the company announced on their Twitter account on the 12/11/2013.The competition, organised by FIFA (Federation Internationale de Football Association), takes place in…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 11772
• Published on
©  D.R.

Premier League: Arsenal appoint Vinai Venkatesham as sales and marketing director

Vinai Venkatesham has been named sales and marketing director of Arsenal FC (Premier League), on the 14/11/2013. He replaces Angus Kinnear, who will become managing director of West Ham United in January 2014.Vinai Venkatesham served as commercial executive of Arsenal FC from June 2013. While head…
Domain(s): Clubs
• Category(ies): Authorities, Marketing - Communication, Merchandising - Licensing, …
• Article # 11774
• Published on
©  D.R.

Manchester United launch official Sina Weibo and Twitter accounts

Manchester United (Premier League champions in 2012-13) launched their official Twitter and Sina Weibo (the Chinese equivalent of Twitter), on the 10/07/2013.After just 24 hours of existence, the club's Twitter account (@ ManUtd) listed more than 360,000 followers. Manchester United were the last…
Domain(s): Clubs
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 7741
• Published on
©  NTF

Sport Numericus: "Twitter is good for the club and the player" (R. Stopford, Manchester City)

"The use of social networks like Facebook and Twitter can be beneficial for the players and the clubs. There is an interest for both parties if the use is relevant," said Russell Stopford, head of digital for Manchester City, on the occasion of the debate on "the athlete 2.0 manual", organised as…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 11755
• Published on
©  Boris Helleu

Twitter: "It's not about making money, it's about what it brings to the fan" (Boris Helleu)

"Twitter enables the club to communicate at any moment and to promote proximity with fans, through its tone and content. Actually, moments of interaction are not limited to the 90 minutes of a match any more," says Boris Helleu, digital expert and senior lecturer at the University of Caen…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 8424
• Published on