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Twitter: practices and strategies of European clubs

The social network Twitter is a relationship marketing tool that can increase interactivity far beyond the 90 minutes of a match. It enables the club to communicate at any moment, and promotes proximity with fans, through its tone and content.While many clubs have first been reluctant towards the…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 8417
• Published on 15/11/13 at 19:00
Serie A: Indonesian Erick Thohir president of Inter Milan, Massimo Moratti honorary president

Indonesian businessman Erick Thohir was named president of Inter Milan (Serie A) at the general meeting of the club, on the 15/11/2013. He replaces Massimo Moratti, in office since 1995, who becomes honorary president."I really want to thank my friend and new partner Massimo Moratti for the trust…
Domain(s): Clubs
• Category(ies): Finance, Legal, Social Responsibility
• Article # 11766
• Published on 15/11/13 at 19:00
More Twitter followers of Barca than in the Premier League, Bundesliga, Serie A and Ligue 1 combined

FC Barcelona (La Liga champions in 2012/13), who have more than 17.7m subscribers on Twitter, total more than the Premier League (10.6m), the Bundesliga (1.5m), Serie A (2.8m) and Ligue 1 (1.9m) combined (16.8 million).FC Barcelona have several Twitter accounts, facilitating an accumulation of…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 9686
• Published on 15/11/13 at 19:00
©  D.R.
Eurosport acquire broadcast rights for Club World Cup in 2013 and 2014 in 36 European countries

The pay-TV channel Eurosport have acquired the broadcasting rights in 36 European countries, for the FIFA Club World Cup in 2013 (11 to 21/12/2013) and in 2014 (10 to 20/12/2014), the company announced, on the 14/11/2013.Both editions of the FIFA (Federation Internationale de Football Association…
Domain(s): Media
• Category(ies): Agencies, Clubs, Authorities
• Article # 11745
• Published on 15/11/13 at 17:30
©  D.R.
Serie A: IMG applies for role of media consultant and offers €3 billion for TV rights from 2015-2018

The marketing and media rights agency, IMG Media, have applied for the role of media consultant from 2015, of the LNPA (Lega Nazionale Professionisti Serie A), the national professional league that runs Serie A. They have also offered €3 billion for the TV rights of the Italian first division…
Domain(s): Media
• Category(ies): Agencies, Clubs, Finance, …
• Article # 11733
• Published on 15/11/13 at 17:00
FIFPro "deeply concerned about Belounis’ precarious situation", footballer held in Qatar

FIFPro (International Federation of Professional Footballers) said they were "deeply concerned about (Zahir) Belounis’ precarious situation ... who has been repeatedly denied an exit visa until he agrees to drop legal proceedings against his former club, Al-Jaish, over a claim of almost two years…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Social Responsibility
• Article # 11723
• Published on 15/11/13 at 15:00
©  Real Madrid
La Liga: Saudi Telecom Company extend partnership with Real Madrid until 2018

The Saudi Telecom Company (STC) have extended their partnership with Real Madrid (La Liga BBVA, ESP) the club announced, on the 11/11/2013. Having supported the club since 2009, STC and Real are now linked until the end of the 2017-18 season.STC are the official telecommunications partner of the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 11740
• Published on 15/11/13 at 14:30
©  Derby County
England: iPro drinks buy naming rights to Derby County's stadium for €800,000 per year

Energy drinks company iPro have bought the naming rights for Derby County's (Championship, English 2nd division) stadium for €800,000 per year, for the next 10 years, the club announced on the 13/11/2013.The 33,000 seat stadium, which is owned by the club, will replace the current name of Pride…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 11730
• Published on 15/11/13 at 14:00
©  D.R.
Borussia Dortmund: turnover of €59.5 million, up 15% in the first quarter of 2013-14

Borussia Dortmund (Bundesliga, GER) recorded a turnover of €59.5 million in the first quarter of 2013-14 (from 01/07 to 30/09/2013), up 15% in one year (€52 million), announced the club, on the 13/11/2013.All areas of revenue have increased, particularly merchandising (€15.4 million, +31.6%) and…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Marketing - Communication, …
• Article # 11721
• Published on 15/11/13 at 12:00
©  D.R.
Neymar becomes global ambassador for instant messaging application WeChat

Brazil and FC Barcelona (La Liga, ESP) striker Neymar has become the official ambassador for the instant mobile messaging application WeChat, announced Tencent Holdings, developer of the service, on the 12/11/2013.WeChat offers free voice and written communication. Users can also share photos…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication, Merchandising - Licensing
• Article # 11719
• Published on 15/11/13 at 11:25