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Italy: car brand Dacia becomes official partner of Serie B

The car brand Dacia, part of the Renault group, have become the official sponsor of the Serie B (the Italian second division) for the 2013-14 season.The contract was negotiated by the RCS Sport agency, the exclusive marketing advisors for the Serie B until the end of the 2016-17 season. RCS Sport…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12755
• Published on 13/12/13 at 17:20
Chinese brewer Tsingtao partner of the Asian Football Confederation until 2017

Chinese brewer Tsingtao has signed a partnership with the AFC (Asian Football Confederation), on the 10/12/2013. From the 01/01/2014 and until 2017, the brand will be the official sponsor of the Asian Champions League and all other AFC club competitions. The value of the partnership is estimated…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 12752
• Published on 13/12/13 at 17:00
©  Villarreal CF
La Liga: CaixaBank become partners of Villarreal until 2014-15

Spain's CaixaBank have become an official sponsor of Villarreal (La Liga), the club announced, on the 12/12/2013. Both parties are bound until the end of the 2014-15 season.CaixaBank will be present on the El Madrigal stadium's (25,000 seats) perimeter advertising, and will also install a "third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 12746
• Published on 13/12/13 at 16:40
©  D.R.
Media: ARD and ZDF sole broadcasters of 2014 World Cup in Germany

The German public service broadcasters ARD and ZDF will broadcast all 64 matches of the 2014 World Cup live, announced ZDF's Director of Sport, Dieter Gruschwitz, on the 11/12/2013. The amount of the acquisition is estimated between 150 and 180 million euro.ARD and ZDF have not managed to…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 12742
• Published on 13/12/13 at 16:20
©  D.R.
Bundesliga: mobile highlights service "Bundesliga bei Bild" receives 50,000 subscribers

"Bundesliga bei Bild", a service which offers highlights of the German first division on the Internet and mobile devices, has 50,800 paying subscribers, said Donata Hopfen, Managing Director of the German daily Bild, on the 11/12/2013.The "Bundesliga bei Bild" service, available since the start of…
Domain(s): Media
• Category(ies): Agencies, Digital, Finance
• Article # 12738
• Published on 13/12/13 at 16:00
©  CC
The dual stadium and shirt sponsorship between Arsenal and Emirates is best known in the UK

The partnership between Arsenal and Emirates Airline, the airline company based in Dubai, is the most recognisable partnership among sport fans in the United Kingdom— 62% of respondents knew the shirt sponsor of the London club, according to a Repucom study published on the 09/12/2013. The South…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Sporting Goods & Brands, …
• Article # 13566
• Published on 13/12/13 at 11:50
FIFA Club World Cup: tribute to Mandela and handshake for peace in every game

There will be a moment of silence before kick-off in honor of Nelson Mandela, who died on the 05/12/2013, and then a "handshake for peace", exchanged at the end of the game by the captains and referees. These are the special tributes that FIFA (Fédération Internationale de Football Association…
Domain(s): Public Authorities & Regulations
• Category(ies): Transfer Market, Sponsors - Partners
• Article # 12722
• Published on 12/12/13 at 18:50
UEFA: Euro 2016 on programme of the Executive Committee, meeting in Bilbao (ESP), on the 12/12/2013

The executive committee of UEFA (Union of European Football Associations), which is meeting for the last time in 2013, in Bilbao (ESP), on the 12/12/2013, will include an update on the preparation of Euro 2016, held in France from 10/06 to 10/07/2016.While the slogan for the competition, "UEFA…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Social Responsibility
• Article # 12691
• Published on 12/12/13 at 18:20
Ralf Koslowski resigns as Managing Director of Sales for Infront Germany

Ralf Koslowski has resigned as Managing Director of Sales for Infront Sports & Media Germany, the media and marketing rights agnecy, on the 05/12/2013. Reinhardt Weinberger, Managing Director of the company, temporarily takes over the responsibilities of Ralf Koslowski."During the last two and a…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Authorities, …
• Article # 12688
• Published on 12/12/13 at 18:00
©  D.R.
Glasgow Celtic: 128 fans issued "precautionary" suspensions and 250 relocated

128 Glasgow Celtic (Scotland) supporters were "issued precautionary suspensions pending further investigation", and 250 season ticket holders in the 111 section, an area of the stadium occupied by a group of ultras called the "Green Brigade", will be relocated to other areas in Celtic Park, the…
Domain(s): Clubs
• Category(ies): Stadiums, Legal, Social Responsibility
• Article # 12695
• Published on 12/12/13 at 17:30