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©  MCFC
Manchester City to formalise partnership with TRX, specialising in suspension training

Manchester City (Premier League) formalised a partnership with the American company TRX (Total Resistance Exercise), a global leader in suspension training, on 07/04/2014. As part of the agreement, Manchester City players will use equipment provided by TRX, with tailor made programmes to fit the…
Domain(s): Clubs
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 17351
• Published on 09/04/14 at 14:30
Ligue 1: Rodania official watch of Olympique de Marseille until 2016-17

The Swiss watchmaker, Rodania, has become the official partner of Olympique de Marseille (Ligue 1) until 2016-17, the club announced on 07/04/2014. Rodania will sponsor the countdown clocks on the new giant screens at the Stade Velodrome and appear on multiple media sources at matches. Olympique…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17388
• Published on 09/04/14 at 14:00
©  Puma
Brazil: Puma to supply EC Vitoria until 2018

German sporting goods brand, Puma, has become the official kit supplier of Esporte Clube Vitoria (Brazilian Serie A) as of the 2014 season, announced the Salvador de Bahia based club on 04/04/2014. The agreement between the two parties will run until 2018. Puma replaces Brazilian kit supplier…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 17357
• Published on 09/04/14 at 13:59
©  D.R.
Bundesliga: turnover of Mönchengladbach down by 25.3% in 2013, €515,800 profit

Borussia Mönchengladbach (Bundesliga) achieved a turnover of €91.4m during the 2013 financial year, down €31m (or 25.3%) compared to the record sales achieved in 2012 (€122.4m), the club announced at its members general meeting on 07/04/2014. The German club recorded in 2013 €1.1m in earnings…
Domain(s): Clubs
• Category(ies): Ticketing, Finance, Legal, …
• Article # 17366
• Published on 09/04/14 at 13:06
©  D.R.
Havas Sports & Entertainment: Bruno Baracho appointed CEO in Brazil

Brazilian man, Bruno Baracho, became CEO of Havas Sports & Entertainment in Brazil on 08/04/2014. He was previously an account manager at 9ine Sports & Entertainment, the Brazilian sports marketing agency of the WPP communications company.Bruno Baracho will work with Noémie Claret, director of…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 17347
• Published on 09/04/14 at 12:36
Premier League: 50.5% of Hull season pass holders support the name change from City to Tigers

2,565 of Hull City (Premier League) season pass holders, 43.6% of overall voters or 50.5% of votes cast (pros and cons), voted "Yes to Hull Tigers with the Allam Family continuing to lead the club," in the referendum held by club management about the name change from "Hull City" to "Hull Tigers…
Domain(s): Clubs
• Category(ies): Legal, Marketing - Communication, Social Responsibility
• Article # 17304
• Published on 08/04/14 at 17:09
©  Nike
Mexico: Nike to launch shirts for four partner clubs in Mexican colour green

American sporting goods brand, Nike, launched green shirts for its four partner clubs in Liga MX; Pachuca, Atlas, Club America and Xolo (Club Tijuana), to show support for the Mexican national team as part of its advertising campaign for the 2014 World Cup on 06/04/2014.Each kit maintains the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication
• Article # 17303
• Published on 08/04/14 at 16:00
©  D.R.
Marion Mora appointed strategic planning director at Havas Sports & Entertainment

Marion Mora was appointed strategic planning director at Havas Sports & Entertainment, on 07/04/2014. She takes over Pierre Sensey who left the company "for personal reasons." She has previously served as strategic planning director at the Win-Win agency. Marion Mora will work with Jérémy Guesnon…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 17299
• Published on 08/04/14 at 15:30
©  D.R.
Premier League: BT Sport expected to win bid for 2016-2019 TV rights, according to HSBC bank

London analysts of the bank HSBC advised their clients, in a note published on 03/04/2014, to sell their shares in BSkyB because BT Sport was "likely to win" the tender for 2016-2019 TV rights of the Premier League. BSkyB shares fell 2.9% on 03/04/2014, which was the worst performance of the day…
Domain(s): Media
• Category(ies): Agencies, Clubs, Digital, …
• Article # 17288
• Published on 08/04/14 at 14:59
©  Warrior
Premier League: Warrior to stage the arrival of the 2014-15 Liverpool shirt

The American kit supplier, Warrior, has staged the arrival of the new shirts of Liverpool FC (Premier League) with the delivery of a container in front of Anfield stadium (45,000 seats) on 07/04/2013. This red container, which displayed the hashtag #Demand and the Warrior Sports logo, is expected…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17291
• Published on 08/04/14 at 14:30