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©  D.R.
David Beckham to become ambassador of Haig Club whiskey of British group Diageo

The former English footballer, David Beckham has become the worldwide ambassador of Haig Club whiskey, property of British group Diageo, on 09/04/2014.The former player of Paris Saint-Germain (Ligue 1) will appear in the communication campaign of the Haig Club brand and will work to establish the…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 17527
• Published on 11/04/14 at 16:54
©  Adidas
Adidas, HP and Microsoft, first brands to use the new Twitter interface

Adidas, HP and Microsoft are the first brands to have updated the interface of their Twitter profile page, on 09/04/2014.This new interface is more visual with a large cover photo (1500 x 500) and a profile picture that has been moved to the left of the page and has tripled in size (from 73 x 73…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Marketing - Communication
• Article # 17520
• Published on 11/04/14 at 16:20
©  Adidas
Champions League 2013-14: Paris Saint-Germain will receive €55.1m, and Marseille €32.9m

Paris Saint-Germain (Ligue 1), eliminated (3-1, 0-2) by Chelsea FC (Premier League) in the quarter-finals on 02 and 08/04/2014, will receive €55.09m for the 2013-14 Champions League (excluding other revenue directly generated by the club, especially home game tickets). This amount represents a…
Domain(s): Clubs
• Category(ies): Agencies, Finance, Authorities, …
• Article # 17490
• Published on 11/04/14 at 12:29
©  TM
2013 Confederations Cup benefited the Brazilian economy by €3.08 billion

The 2013 Confederations Cup benefited the Brazilian economy by €3.08b, announced the Ministry of Tourism of Brazil, on 07/04/2014. These figures come from a study published by the FIPE (Foundation of the Brazilian Institute of Economic Research) to measure the impact of the Confederations Cup on…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance
• Article # 17511
• Published on 11/04/14 at 11:26
Brazil 2014: 90% of English Twitter users will follow the World Cup

90% of English Twitter users will follow the 2014 World Cup (Brazil, 12/06 to 13/07/2014) according to a study by GlobalWebIndex, a British consumer behavior analysis agency, published on 08/04/2014. 87% of users surveyed said that they will follow the competition live on TV, and that 79% of them…
Domain(s): Media
• Category(ies): Digital
• Article # 17508
• Published on 11/04/14 at 10:34
Major League Soccer: Atlanta could become the 23rd franchise from 2017

Atlanta may become the 23rd franchise of MLS (Major League Soccer), according to the American press on 06/04/2014, adding that the official announcement should be formalised on 16/04/2014 by the North American professional soccer league and Arthur Blank, owner of the Atlanta Falcons (NFL, American…
Domain(s): Clubs
• Category(ies): Stadiums, Authorities
• Article # 17477
• Published on 11/04/14 at 09:25
©  MLB
Baseball: 5 million downloads in a week for MLB smartphone apps

The apps, "At the Ballpark" and "At Bat" by MLB (Major League Baseball, the USA’s professional baseball organisation) were downloaded over 5 million times between 31/03 and 07/04/2014, the league announced. Both apps have been updated for the start of the MLB’s season on 22/03/2014."At the…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 17451
• Published on 10/04/14 at 18:32
©  FC Schalke 04
Bundesliga: Schalke 04 reach 200,000 subscribers on Chinese social network, Sina Weibo

FC Schalke 04 (Bundesliga) reached 200,000 subscribers on the Chinese social network, Sina Weibo, the club said on 07/04/2014. Already present on Facebook, Twitter, Instagram, Tencent Weibo and YouTube, Schalke 04 opened its sixth official account on the Sina Weibo social network, on 03/02/2014…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 17474
• Published on 10/04/14 at 17:30
©  D.R.
Pay-TV: +6.3% subscribers worldwide in 2013, according to 2013 Multiscreen Index

Pay-TV operators saw their number of subscribers grow by 6.3% in 2013, according to the Multiscreen Index, a study published by the British media specialists, informativ, on 07/04/2014. This quarterly indicator takes into account 100 pay-TV services in 30 countries, covering about 320 million…
Domain(s): Media
• Category(ies): Agencies, Digital
• Article # 17463
• Published on 10/04/14 at 16:28
©  FC Porto
FC Porto: Portugal Telecom displays different brands on shirts according to players’ ages

Portugal Telecom, shirt sponsors of FC Porto (Liga Sagres), changed the brands displayed on each shirt according to the age of the player. It thus displayed “Moche,” its mobile brand targeted to young people, on the shirts worn by those under 25, and the logo for “MEO” (ADSL and cable-TV) on the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 17452
• Published on 10/04/14 at 15:59