Archives April, 2014 (page 3/20)

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Chevrolet acquires naming rights to Brazilian championship

The American automotive brand, Chevrolet, has acquired the naming rights to the Brazilian championship, which began on 19/04/2014. The Brazilian Serie A will officially be called the Brasileirao Chevrolet. The multi-year contract has not been formally announced by the brand and the CBF (Brazilian…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18285
• Published on 28/04/14 at 15:36

Median income of first division clubs was €2.5m in 2012

European first division clubs had a combined revenue of €14.1bn in the 2011-2012 season (or 2012 in the championships that take place during the calendar year), according to the 6^th Club Licensing Benchmarking Report published by UEFA (Union of European Football Associations) on 17/04/2014. This…

Domain(s): Clubs
• Category(ies): Agencies, Ticketing, Finance, …
• Article # 18335
• Published on 28/04/14 at 15:02

Euro 2016: "An attractive schedule and a balanced distribution between the cities" (J. Lambert)

"We got the desired result, i.e. both an attractive schedule for all host cities and a balanced distribution of the 51 matches of the competition between these cities," said Jacques Lambert, president of Euro 2016 SAS to News Tank on 25/04/2014, during the presentation of the match calendar and…

Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Stadiums
• Article # 18259
• Published on 28/04/14 at 14:33

France renounces Euro 2020, but is a candidate to host the 2019 Women's World Cup

"We are a candidate for organising the Women's World Cup in 2019. All items are ready and we will file an application with FIFA (Fédération Internationale de Football Association)," said Noël Le Graët, president of the FFF (French Football Federation), during the presentation of the match calendar…

Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 18254
• Published on 28/04/14 at 11:59

UEFA to market hospitality services of Euro 2016 from 12/06/2014

UEFA (Union of European Football Associations) will market hospitality services to companies for Euro 2016 from 12/06/2014, said the European federation on 25/04/2014. Hospitality marketing will be managed by UEFA by the revenue operations unit. A sales team is based at the EURO 2016 SAS offices…

Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Stadiums
• Article # 18252
• Published on 28/04/14 at 11:45

Euro 2020: 19 cities apply for 13 places, semi-finals and final in London or Munich

19 cities in 19 different countries submitted applications before the 25/04/2014 deadline, to be part of the 13 that will host Euro 2020, announced UEFA (Union of European Football Associations), on 26/04/2014. These 19 cities were Munich (Germany), London (England), Skopje (Macedonia), Baku…

Domain(s): Public Authorities & Regulations
• Category(ies): Stadiums, Marketing - Communication
• Article # 18245
• Published on 28/04/14 at 10:58

Swiss sports data company Sportradar signs partnership with Belorussian federation

Sportradar, a Swiss company specialised in providing statistics to media outlets and sports betting operations, is becoming the "official data partner" for the BFF (Belorussian Football Federation), the federation announced on 23/04/2014.This partnership, which lasts for five years, gives…

Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 18178
• Published on 28/04/14 at 10:41

Brazil 2014: FIFA works with channel NHK to shoot games in 8K

"We are working in partnership with the Japanese channel NHK on the production of matches in 8K. It will be a few matches, and the preparation will be very different than for matches produced in 4K (Ultra HD). There will be a handful of cameras, because only a few exist. But that means that we can…

Domain(s): Media
• Category(ies): Agencies, Digital, Authorities, …
• Article # 18172
• Published on 25/04/14 at 18:57

Havas Sports & Entertainment UK: Tove Okunniwa named CEO

The English woman Tove Okunniwa was named CEO of Havas Sports & Entertainment UK on 23/04/2014. Since 2007, she had held the position of executive director at MEC Access UK, a British sports marketing agency. Tove Okunniwa will work with Lucien Boyer, president of Havas Sports & Entertainment, and…

Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 18168
• Published on 25/04/14 at 18:30

Premier League: Subway, fast food company, becomes partner of Liverpool FC

The fast food chain Subway has become a partner of Liverpool FC (Premier League), the club announced on 23/04/2014. The contract covers at least the 2014-15 and 2015-16 seasons. The brand will be displayed on electronic advertising boards around Anfield and they will have the right to use the…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 18167
• Published on 25/04/14 at 17:59