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©  D.R.
Adidas-Manchester United: Herbert Hainer predicts sales of €1.89bn over 10 years

The partnership between Adidas and Manchester United (Premier League) "marks a milestone for us when it comes to merchandising potential. We expect total sales to reach £1.5bn [€1.89bn] during the duration of our partnership," said Herbert Hainer, CEO of Adidas, on 14/07/2014. Adidas will replace…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Marketing - Communication, …
• Article # 22607
• Published on 16/07/14 at 14:52
©  D.R.
Brazil 2014: ARD gets 34.65m viewers, breaking German ratings record

34.65m people on average watched the Germany - Argentina final (1-0 aet) of the 2014 World Cup (Brazil, from 12/06 to 13/07/2014) on the German public TV channel ARD from the 21:00 kickoff to midnight CET in Germany on 13/07/2014. This meant an audience share of 86.3%, which indicates that at…
Domain(s): Media
• Category(ies): Agencies, Marketing - Communication
• Article # 22577
• Published on 16/07/14 at 13:59
©  Twitter
Brazil 2014: Germany-Argentina sets new Facebook record with 280m interactions

The 20th World Cup's Germany-Argentina final (1-0 aet at the Maracanã Stadium in Rio de Janeiro, 13/07/2014) set a new record for a sports game on the social network Facebook with 280m interactions. The game also generated 32.1m messages on the micro-blogging platform Twitter.The posts, comments…
Domain(s): Media
• Category(ies): Agencies, Digital, Authorities, …
• Article # 22561
• Published on 16/07/14 at 12:59
©  UEFA
Brazil 2014: "The World Cup in Brazil was and is a gigantic festival" (Joseph Blatter, FIFA)

"Right from the kick-off on 12/06/2014, football took centre stage and has remained there ever since. The World Cup in Brazil was and is a gigantic festival -- a festival of football from Copacabana to Maracanã, from Manaus in the tropical north to Porto Alegre in the deep south, where the…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 22519
• Published on 16/07/14 at 11:59
©  D.R.
Premier League: Barclays picks Havas Sports & Entertainment as sponsorship agency

Havas Sports & Entertainment was named the sponsorship agency of the British bank Barclays on 15/07/2014. The agency beat out, among others, Fuse and Octagon in the tender. Havas SE will advise the bank on its sponsorship strategy, evaluate existing partnerships, and implement communication…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Marketing - Communication
• Article # 22589
• Published on 16/07/14 at 11:25
©  CBF
2014 World Cup: Second-best total attendance in history, with 3,429,873 spectators

3,429,873 spectators watched the 64 fixtures of the 2014 World Cup in Brazil (from 12/06 to 13/07/2014), for an average of 53,592 spectators per game, said FIFA (Fédération Internationale de Football Association) on 13/07/2014.The 12 stadiums of the 2014 World Cup had an average fill rate of…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Stadiums
• Article # 22554
• Published on 15/07/14 at 18:51
©  Achilles Zaluar
Brazil 2014: "Very positive for the morale of Brazilians" (Zaluar, Brazilian Embassy in Paris)

"I think that the outcome was very positive for the morale of Brazilians because they realised that their country was able to organise and host this great event in a hot climate without incident," said Achilles Zaluar, minister-counsellor at the Embassy of Brazil in France, speaking to News Tank…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Stadiums, …
• Article # 23525
• Published on 15/07/14 at 18:03
©  Hublot
Brazil 2014: Hublot gets 21 minutes of screen time on 4th official's board, worth €82.3m

Hublot, the Swiss watchmaker and official timekeeper of the 2014 World Cup, got a total of 21 minutes of screen time for its brand by sponsoring the fourth official's board, the company told News Tank on 11/07/2014. Hublot's screen time during the 62 fixtures (before the final and the third-place…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 22514
• Published on 15/07/14 at 17:42
©  ADIDAS
Brazil 2014: Adidas announces more than 2m German team shirts sold before final

More than 2m shirts for the German national team were sold before the final according to Herbet Hainer, CEO of Adidas, on 11/07/2014. The team won its fourth World Cup (1-0 aet against Argentina) on 13/07/2014. The shirts were out of stock in most of German stores; approximately 500,000 shirts…
Domain(s): Sponsors & Partners
• Category(ies): Sporting Goods & Brands, Marketing - Communication, Merchandising - Licensing
• Article # 22553
• Published on 15/07/14 at 17:05
©  D.R.
Brazil 2014: 180,000 tourists spent €111m in Natal

180,000 tourists spent 333.74m reais (approximately €111m) during the four matches of the group stage of the 2014 World Cup in Natal from 12 to 25/06/2014, the Brazilian government announced on 13/07/2014. A large proportion of the tourists (49.4%) were aged 35 to 59 and came to Natal with their…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Marketing - Communication
• Article # 22549
• Published on 15/07/14 at 15:15