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©  D.R.
Bundesliga: Bet-at-home (online betting) becomes shirt sponsor of Hertha Berlin until 2017-18

The German betting operator Bet-at-home.com has replaced Deutsche Bahn (railway) as the shirt sponsor of Hertha BSC Berlin (Bundesliga), announced the club on 06/08/2015. The three-year contract will expire at the end of the 2017-18 season. The agreement was negotiated by Sportfive Germany. The…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Betting, …
• Article # 48652
• Published on 07/08/15 at 11:20
©  D.R.
Serie A: coffee brand Kimbo partners with Napoli, their 10th Serie A TIM partnership for 2015-16

Kimbo, the Italian coffee brand, has become a partner of SSC Napoli (Serie A TIM) until the end of the 2016-17 season, the club announced on 05/08/2015. Kimbo, who wishes to increase its visibility within Italy, has partnered with 10 Serie A clubs in the 2015 off-season. The brand of Neapolitan…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48643
• Published on 07/08/15 at 10:42
©  D.R.
Twitter: Barcelona most followed club in Europe with 30.4 million followers across all accounts

FC Barcelona (Liga BBVA) are Europe's most followed club on Twitter with 30.4 million followers across its 8 official accounts, according to figures recorded by News Tank Football, on 05/08/2015. With 15.7 million followers, the Catalan club remains the second most followed European club on its…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Digital, Essentials Clubs
• Article # 48564
• Published on 07/08/15 at 10:01
©  lfp.es
China: LaLiga will sign an agreement with the government to send 40 coaches to Chinese schools

"We are on the verge of signing a pilot programme in which 40 Spanish coaches will come to Chinese schools to offer their knowledge and promote a new football course," announced Javier Tebas, the president of LaLiga, during the Chinese leg of the LFP World Challenge friendly tournament, which…
Domain(s): Public Authorities & Regulations
• Category(ies): Social Responsibility, Marketing - Communication
• Article # 48636
• Published on 07/08/15 at 09:24
©  D.R.
Portugal: CTT (postal service) acquires the naming rights to the Taça CTT (league cup) until 2017-18

CTT, the national postal service of Portugal, has become the title sponsor of the Portuguese league cup for three seasons (2015-16 to 2017-18), announced the LPFP on 15/07/2015. The competition is now called the Taça CTT. The Portuguese company will activate the partnership with the broadcast of a…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 48633
• Published on 06/08/15 at 18:00
©  Vodafone beIN Sports
Spain: Vodafone TV is the first pay-TV platform to distribute beIN Sports channels

The Spanish telecommunications group Vodafone España has partnered with the Spanish broadcaster Mediapro to distribute, through its pay-TV platform Vodafone TV, the beIN Sports pay-TV channels on 04/08/2015. Vodafone, which bought the Ono operator in January 2015, is the third largest actor in the…
Domain(s): Media
• Category(ies): Agencies, Digital, Finance, …
• Article # 48631
• Published on 06/08/15 at 17:04
©  D.R.
Bundesliga: Volkswagen remains a partner of Hannover 96 until 2017-18

The German automobile group Volkswagen remains the exclusive partner of Hannover 96 (Bundesliga) until the end of the 2017-18 season, the club announced on 31/07/2015. The company has supported the club since 2007. Volkswagen retains visibility on the LED advertising boards in matches at the HDI…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 48621
• Published on 06/08/15 at 16:21
©  NUFC
Premier League: 14,000 attend Newcastle United Open Day, with training open to the public

14,000 spectators attended the Newcastle United FC (Premier League) Open Day, the club announced on 04/08/2015. Each season, before the resumption of the Premier League, the English club allows its supporters to attend a first team training session at the club's stadium, St. James Park (52,387…
Domain(s): Clubs
• Category(ies): Social Responsibility, Marketing - Communication
• Article # 48615
• Published on 06/08/15 at 15:19
©  D.R.
Cristiano Ronaldo launches headphone brand "ROC - Live Life Loud" via a viral video

Cristiano Ronaldo, the Portuguese international who plays for Real Madrid CF (Liga BBVA), launched his own brand of headphones, "ROC - Live Life Loud", in partnership with Monster, the American manufacturer of headphones and earphones, via a viral video on 03/08/2015.In the clip, Ronaldo appears…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Merchandising - Licensing
• Article # 48595
• Published on 06/08/15 at 14:20
©  D.R.
UEFA: Konami receives the license to develop the official video game of Euro 2016

Konami Digital Entertainment, the Japanese video game publisher, has received the license to develop the official video game of Euro 2016, UEFA announced on 05/08/2015. Konami, which publishes the Pro Evolution Soccer franchise, already has the exclusive gaming license rights of the two major UEFA…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Merchandising - Licensing
• Article # 48612
• Published on 06/08/15 at 13:39