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Liga BBVA: Telefonica acquires domestic TV rights of Celta de Vigo for 2015-16

The Spanish telecom group Telefonica has acquired the 2015-16 domestic TV of RC Celta de Vigo (Liga BBVA), announced the club on 27/12/2014. The domestic TV rights of Celta de Vigo were held by the audiovisual group Mediapro over the 2007-2012 period (for an amount estimated at €17m per season)…
Domain(s): Media
• Category(ies): Agencies, Clubs, Finance, …
• Article # 30737
• Published on 05/01/15 at 15:20
©  Real Madrid
Liga BBVA: Official inauguration of the "Real Madrid Cafe Dubai", the first club cafe abroad

Real Madrid CF (Liga BBVA) officially opened the "Real Madrid Cafe Dubai", the first official club cafe abroad, at Jumeirah Beach Residence, a Dubai residential complex (UAE), on 29/12/2014. Florentino Perez, president of Real Madrid, as well as members of the club's association, participated in…
Domain(s): Clubs
• Category(ies): Stadiums, Marketing - Communication
• Article # 30731
• Published on 05/01/15 at 14:44
Bundesliga: average amount of €7.4m for a shirt sponsorship in 2014-15

The shirt sponsorships of the 18 Bundesliga clubs are estimated at an average €7.4m for the 2014-15 season. In total, the various agreements of the German championship amount to a total allocation of €133m, or stable compared to 2013-14 (€132m). The largest Bundesliga contract connects the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37276
• Published on 05/01/15 at 13:28
The airline industry is the largest sponsor of Top 5 clubs, with €142.5m in 2014-15

The airline industry is the largest sponsor of Top 5 clubs, with €142.5m in shirt sponsorship contracts for the 2014-15 season. Airlines are the main contracts in both the Liga BBVA and Ligue 1. Emirates airline (UAE) is the shirt sponsor of a club in each league's Top 5: Real Madrid CF (Liga…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37277
• Published on 05/01/15 at 13:28
5.1 sponsors on average present on the shirts of Ligue 1 clubs in 2014-15

With 5.1 with sponsors on average on the official uniform, Ligue 1 clubs have the most shirt partners of the five major leagues in 2014-15. The number of advertisers present on the shirts of French clubs has increased compared to 2013-14 (4.7). The clubs are especially more likely to now show a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37278
• Published on 05/01/15 at 13:28
Premier League: average amount of €10.4m for a shirt sponsorship in 2014-15

The shirt sponsorships of the 20 Barclays Premier League amount to an estimated average of €10.4m for the 2014-15 season. In total, the various agreements of the English championship amount to €208m all together, the largest sum of all the European leagues.The cumulative amount of the contracts…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37275
• Published on 05/01/15 at 13:28
Shirt sponsorships of European Top 5 clubs in 2014-15

All the main shirt sponsorship deals of clubs in the European Top 5 leagues (Liga BBVA, Barclays Premier League, Bundesliga, Serie A TIM, and Ligue 1) together represent a total allocation estimated of €548m for the 2014-15 season. The various agreements in the Premier League represent a total of…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37279
• Published on 05/01/15 at 13:27
Serie A: average amount of €3.8m for a shirt sponsorship in 2014-15

The shirt sponsorship contracts of the Serie A TIM amount to an estimated average of €3.8m for the 2014-15 season. In total, the various shirt sponsorship agreements in the Italian championship amount to €76m all together, or 36.5% of the overall total of the Barclays Premier League in 2014-15…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37274
• Published on 05/01/15 at 13:27
Ligue 1: average amount of €2.3m for a shirt sponsorship in 2014-15

The shirt sponsorships of the 20 Ligue 1 amount to an estimated average of €2.3m for the 2014-15 season. In total, the various agreements amount to €47m all together, for fifth place in the European Top 5 leagues.The partnership between Paris Saint-Germain and Emirates airline (valued at €20m per…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37273
• Published on 05/01/15 at 13:27
La Liga: average amount of €4.2m for a main shirt sponsorship in 2014-15

The 20 main shirt sponsorships in the Liga BBVA are estimated at an average of €4.2m for the 2014-15 season. In total, the various agreements in Spain amount to a total allocation of €84.2m, the third largest European market behind the Barclays Premier League (€208m) and the Bundesliga (€133m)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 37272
• Published on 05/01/15 at 13:27