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©  Hugo Boss
Ligue 1: Hugo Boss (tailor) extends deal with Paris Saint-Germain for two seasons (2016-2018)

Hugo Boss, a German brand, extended its deal as the Official Tailor of Paris Saint-Germain (Ligue 1) for two seasons (2016-2018), on 23/08/2016. Hugo Boss has held this label of the Parisian club since 2014-15, which is a fifth-level partnership in the sponsorship pyramid of PSG. The German brand…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 75042
• Published on 25/08/16 at 09:15
©  Perform
Japan: Perform Group launches DAZN, its OTT sports platform, for €15 per month, on 23/08/2016

DAZN, an OTT sports platform owned by the Perform Group, launched its new subscription service in Japan on 23/08/2016. The platform is free for the first month, and after it costs 1750 yen per month (€15 as of 23/08/2016). DAZN is available on all digital and mobile media platforms in high…
Domain(s): Media
• Category(ies): Agencies, Digital, Rights Acquisitions, …
• Article # 75055
• Published on 24/08/16 at 17:34
©  Tag Heuer
Premier League: Tag Heuer equips referees with their connected watches and dedicated application

The Swiss watchmaker Tag Heuer has equipped Premier League referees with the Tag Heuer Connected model watch since the beginning of the 2016-17 season, on 10/08/2016. The connected watch is accompanied by a dedicated application, specially designed for referees in the English top flight. Tag Heuer…
Domain(s): Sponsors & Partners
• Category(ies): Digital, Authorities, Marketing - Communication
• Article # 75030
• Published on 24/08/16 at 15:30
Bundesliga: competition to win the shirt of Mexican international Chicharito (Bayer 04 Leverkusen)

A competition to win a signed Javier "Chicharito" Hernández shirt, which the player wore during the Mexico - Venezuela match (1-1 in the Copa America Centenario, on 14/06/2016) has been set up by the Bundesliga, on 01/07/2016.To enter this competition, fans had to film their explanation of why…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 75031
• Published on 24/08/16 at 14:39
©  LaLiga
Spain: the "LaLiga Legends" team of former players play their first match in Tehran (Iran)

The "LaLiga Legends" team, which reunites former great players of the Spanish league, will play a match against an Iranian legends team at the Azadi Stadium (95,000 seats), in Tehran (Iran), on Thursday, 25/08/2016 (kick-off at 16:30 CET). This match will be the first played by LaLiga Legends…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication
• Article # 75024
• Published on 24/08/16 at 13:34
©  Juventus.com
Juventus Stadium: Philips (lighting) produces sound and light show for the announcement of the team

Juventus FC (Serie A TIM) and its "lighting" partner, Philips Lighting Italia SpA, provided a sound and light show for fans at Juventus Stadium (41,000 seats) for the announcement of the starting 11 against ACF Fiorentina (2-1, Matchday 1 of the 2016-17 Serie A), on 20/08/2016.The sound and light…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Stadiums, Marketing - Communication
• Article # 74991
• Published on 24/08/16 at 11:30
©  D.R.
O. Marseille: press announces takeover by Gerard Lopez, reports denied by club and M. Louis-Dreyfus

"Margarita Louis-Dreyfus (majority owner) formally denies the information published by France Football saying the club was sold. She questions the interest that could have a serious media to disseminate false and unverified information," read a statement on the website of Olympique de Marseille…
Domain(s): Clubs
• Category(ies): Finance, Authorities, Legal
• Article # 74988
• Published on 24/08/16 at 10:49
Bundesliga: Borussia Dortmund launch a Spanish version of its website

Borussia Dortmund (Bundesliga) have launched a Spanish version of its website during the off-season. This is the fourth version of the site, after those in German, English, and Japanese. "Spanish is one of the most widely spoken languages in the world and we have noticed an ever growing interest…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 75009
• Published on 24/08/16 at 10:15
©  Liverpool FC
Liverpool FC: InstaForex (trading) extends its regional partnership in CIS and Asia until 2017-18

InstaForex, a Russian foreign currency trading platform, extended its regional partnership with Liverpool FC (Premier League) in the CIS zone and Asia, for two seasons (2016-2018), on 17/08/2016. Both parties started their collaboration on 31/07/2014, for two seasons (2014-2016). InstaForex has…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Finance, …
• Article # 74973
• Published on 24/08/16 at 09:29
©  ACF Fiorentina
Serie A: Vorwerk Folletto (vacuum cleaners) becomes the main shirt sponsor of Fiorentina for 3 years

Vorwerk Folletto, an Italian subsidiary of Vorwerk, a German group specialising in electrics equipment, became the main sponsor of ACF Fiorentina (Serie A TIM), on 18/08/2016. Although the terms of the deal were not disclosed by either party, Italian media has reported a partnership as for three…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 74936
• Published on 24/08/16 at 09:05