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©  SFR
France: SFR launches bundle offers containing SFR Sport and beIN Sports channels

"The SFR Sport and beIN Sport channels and will be offered in the SFR Sport "Box Power" offer for €29.99 per month for 12 months, thanks to a partnership with beIN Sports," announced the French telecommunications group SFR, on 16/08/2016. This offer, which includes the channels of the "Box…
Domain(s): Media
• Category(ies): Agencies, Digital, Finance, …
• Article # 74916
• Published on 22/08/16 at 17:04
Liverpool FC: "This club is not for sale... we could look at some small investment stake" (T.Werner)

"We've said it before and I'd like to say it again: this club is not for sale. We've said in the past, under the right conditions and absolutely with the right partner, we could look at some small investment stake in the club but only in the framework of doing what would be in the club's long-term…
Domain(s): Clubs
• Category(ies): Finance, Legal, Essentials Clubs
• Article # 74911
• Published on 22/08/16 at 16:25
©  DFL
Sky Deutschland: one Bundesliga game per matchday to be broadcast in Ultra HD from autumn 2016

Sky Deutschland, the official broadcaster of the Bundesliga in Germany, will broadcast one game per matchday of the German championship in Ultra HD (also known as 4K) from the autumn of 2016, announced the DFL on 17/08/2016. These games will be broadcast on "Sky Bundesliga UHD", one of Sky's two…
Domain(s): Media
• Category(ies): Agencies, Rights Acquisitions, Media Audiences, …
• Article # 74890
• Published on 22/08/16 at 15:29
©  LFP
France: "Increase the average fill rate of the stadiums 1% to 2% per year," (Didier Quillot, LFP)

"We want to increase the average fill rate of the stadiums 1% to 2% per year, and help clubs increase their matchday revenue by 15% in three years," stated Didier Quillot, the CEO of the LFP, during the launch the French league's new communication campaign #JeVaisAuStade ("I go to the stadium")…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Digital, …
• Article # 74853
• Published on 22/08/16 at 14:45
©  ARD
2016 Olympics: Brazil - Germany men's final drew 8.25 million viewers on ARD (audience share: 43.6%)

Brazil - Germany (1-1, 5-4 on penalties), the final of the men's football tournament in the 2016 Rio de Janeiro Olympic Games, at the Maracana (73,500 seats) in Rio de Janeiro, drew, in Germany, an average of 8.25 million viewers on the public television channel ARD, on Saturday, 20/08/2016…
Domain(s): Media, Public Authorities & Regulations
• Category(ies): Media Audiences, Authorities, Marketing - Communication
• Article # 74882
• Published on 22/08/16 at 14:00
Bundesliga: launch of the official fantasy game for the 2016-17 season

The Bundesliga launched the "Official Fantasy Bundesliga", its own virtual sports league for the 2016-17 season, on 06/08/2016.The game is available in a dedicated area on the official website of the Bundesliga. The "Official Fantasy Bundesliga" is free and available in German and English. As in…
Domain(s): Public Authorities & Regulations
• Category(ies): Digital, Marketing - Communication
• Article # 74874
• Published on 22/08/16 at 13:14
©  Konami
Bundesliga: Konami (JPN) becomes a partner of Borussia Dortmund for 2016-2020

Konami Digital Entertainment, a Japanese video game publisher, became a partner of Borussia Dortmund (Bundesliga) for an initial period of four seasons (2016-2020), on 17/08/2016. The announcement came at Gamescom 2016, a video game trade show held in Cologne (GER), in which two players from…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Stadiums, …
• Article # 74852
• Published on 22/08/16 at 12:29
NFL: Hard Rock International gets the naming rights to the Miami Dolphins stadium until 2034

The American restaurant chain Hard Rock International has acquired the naming rights to the stadium of the Miami Dolphins (NFL), which will become the Hard Rock Stadium (64,982 seats) until 2034, announced the club on 17/08/2016. The amount of the agreement is estimated at $250m (€221m) in total…
Domain(s): Sponsors & Partners
• Category(ies): Finance, Stadiums, Marketing - Communication
• Article # 74851
• Published on 22/08/16 at 11:30
©  Tag Heuer
Premier League: Tag Heuer (watchmaker) becomes the Official Timekeeper of Man United (2016-2019)

The Swiss watchmaker Tag Heuer has become the Official Timekeeper and global partner of Manchester United FC (Premier League) for three seasons (2016-2019), on 24/07/2016. The partnership was unveiled in Beijing (CHN), during the Chinese leg of "Manchester United Tour 2016" - the pre-season tour…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 74766
• Published on 19/08/16 at 16:44
LaLiga: 250,000 players already registered for the Spanish fantasy league with Marca

250,000 players from 152 countries have registered for the "LaLiga Fantasy MARCA" virtual league, created by LaLiga in partnership with the Spanish sports daily newspaper Marca, announced Marca on 16/08/2016.Launched on 06/08/2016, this free game is available worldwide and has two versions…
Domain(s): Public Authorities & Regulations
• Category(ies): Agencies, Digital
• Article # 74778
• Published on 19/08/16 at 16:17