Archives 2016 (page 121/254)

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©  The Drum

Tennis: Wimbledon sign a partnership with Snapchat which allows them to broadcast "live stories"

Snapchat, an application for sharing photos and videos, revealed, backstage of the Wimbledon tennis tournament (London), which started on 27/06/2016, a partnership for "live stories" (a sequence of photos or videos, maximum 10 seconds long, which are stored for 24 hours on the application) which…
Domain(s): Media
• Category(ies): Agencies, Digital, Marketing - Communication
• Article # 72351
• Published on
©  Bundesliga

Première Ligue Convention: "It's imperative to have the will to work together" (C.Seifert, DFL)

"In France, even if you do not seem convinced, you have a very good championship, with good, young players, football is in your DNA, you are neither China nor the United States, and it is a matter of time before for your return to the top. It's imperative to have the will to work together. A…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Social Responsibility, Marketing - Communication, …
• Article # 72320
• Published on
©  AS Saint-Étienne

Ligue 1: NetBet (sports betting), shirt pocket sponsor of AS Saint-Étienne until 2017-18

NetBet France, a French subsidiary of the Maltese operator of sports betting and online gaming, extended its deal as an official partner of AS Saint-Étienne (Ligue 1) for a period of two seasons, 2016- 2018, on 29/06/2016. The partnership was negotiated by the club's marketing agency, Lagardère…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Clubs, Digital, …
• Article # 72331
• Published on
©  CONMEBOL

Copa America Centenario: Argentina - Chile final draws 9.897 million viewers on average in the USA

Argentina - Chile (0-0, Chile won 4-2 on penalties), the final of the 2016 Copa America Centenario - the special edition of the Copa America which placed together national teams from CONMEBOL and CONCACAF, organised in the United States from 03/06 to 26/06/2016 - drew a total average audience of…
Domain(s): Media
• Category(ies): Agencies, Media Audiences
• Article # 72209
• Published on
©  D.R.

Africa: Infront and TV Media Sport sign distribution agreement for 2016 Olympics in 6 new countries

Infront Sports & Media signed a broadcast deal for the 2016 Olympic Games in Rio de Janeiro for six sub-Saharan countries, announced the Swiss marketing and media rights agency on 22/06/2016. This agreement, in partnership with the agency TV Media Sport, includes Nigeria, Angola, Kenya…
Domain(s): Media
• Category(ies): Agencies, Digital, Rights Acquisitions, …
• Article # 72305
• Published on
©  LNR

Rugby: record 99,124 spectators at Barcelona's Camp Nou for the final of the Top 14 (French rugby)

The final of the 2016 Top 14 (French first division rugby), RC Toulon - Racing 92 (21-29), drew 99,124 spectators to the Camp Nou in Barcelona (ESP, capacity of 99,354), on Friday, 24/06/2016. "This is a record attendance for a club rugby match," said FC Barcelona (LaLiga) on the that day. The…
Domain(s): Clubs
• Category(ies): Ticketing, Stadiums, Authorities
• Article # 72298
• Published on
©  DC

"The Premier League does not aim to become the NBA of football" (Mathieu Moreuil, head of PL-Europe)

"The Premier League does not aim to become the NBA of football. National competitions are very important throughout Europe. In Belgium, for example, people prefer the Jupiler Pro League, even though many Belgian players play in the Premier League. The Premier League took the lead on the sale of…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Marketing - Communication, Clubs, …
• Article # 72269
• Published on

Spain: the professional leagues to be called LaLiga and LaLiga2 from 2016-17

"LaLiga will not have a single sponsor because it is our belief that the brand can be better served with several sponsors. The Liga Adelante will now be known as LaLiga2," stated Javier Tebas, president of the Spanish professional football league, on 25/06/2016. Spanish football's first and second…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 72263
• Published on
©  D.R.

France: "We are bottom of the class" (Bernard Caïazzo, at the Première Ligue convention)

"...The amount of the German (domestic) TV rights for €1.4bn per year is almost double that of the French domestic rights. Then (we are also) behind the untouchable English, whose TV rights reach €3.7bn (per year), then there are the Spaniards at €1.6bn per season, and the Italians at €1.2bn. Then…
Domain(s): Clubs
• Category(ies): Finance, Stadiums, Authorities, …
• Article # 72115
• Published on