Archives July, 2018 (page 10/23)

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©  LFP

France: LFP signs a two-year pitch and groundskeeping agreement with the French Golf Federation

"The Professional Football League signs a two-year agreement with the French Association of Golf Course Groundskeepers (AGREF) and the French Golf Federation (FFGolf) for the integration into its grounds research and surveillance network," announced the LFP on 17/07/2018. "Following Euro…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Stadiums
• Article # 125291
• Published on
©  LaLiga

LaLiga: a single complaint for non-payment of wages in 2017-18, versus 153 in 2012-13

"The LaLiga-AFE (Association of Spanish Footballers) Joint Commission have confirmed that only one player reported their club over non-payment of wages in the 2017-18 season. Since Javier Tebas became the president of LaLiga during the 2012-13 campaign, the number of complaints brought by players…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Legal
• Article # 125260
• Published on
©  MLB

MLB: license agreement with Lucid Sight (blockchain gaming) to launch the "MLB Crypto Baseball" game

Lucid Sight, an American blockchain gaming company, has launched the "MLB Crypto Baseball" game via a license agreement with MLB on 13/07/2018. Players will need to use the Ethereum cryptocurrency for their internal transactions, notably to improve their digital avatars. They will then be…
Domain(s): Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Digital, Authorities
• Article # 125249
• Published on
©  D.R.

Juventus: 520,000 Cristiano Ronaldo shirts sold or pre-ordered within 24 hours of his transfer

Juventus FC (Serie A) sold or received pre-orders for 520,000 Cristiano Ronaldo flocked shirts during the first 24 hours following the announcement of the player's transfer to the club on 10/07/2018, announced Yahoo Sport Italia on 12/07/2018. During these 24 hours, 500,000 shirts were…
Domain(s): Clubs
• Category(ies): Digital, Sporting Goods & Brands, Marketing - Communication, …
• Article # 125254
• Published on
©  Paris Saint-Germain

Ligue 1: Renault succeeds Citroën as automobile partner of Paris Saint-Germain (2018-2021)

The French automobile manufacturer Renault has become an official partner of Paris Saint-Germain (Ligue 1 Conforama) for three seasons (2018-2021), on 12/07/2018. This is a second level partnership in the sponsoring hierarchy of PSG. The annual amount is estimated at €6m by French media…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 125236
• Published on
©  D.R.

AS Roma: "over 100,000 fans" watch the first match of a Serie A club to be broadcast on Twitter

AS Roma (Serie A) have become "the first Serie A club to broadcast an entire match live on Twitter (social network)," said the club on 14/07/2018. The pre-season friendly versus Latina Calcio 1932 (Serie D, Italian fourth division) - AS Roma (0-9) played at the Stade Domenico Francioni (6,850…
Domain(s): Clubs, Media
• Category(ies): Clubs, Digital, Marketing - Communication
• Article # 125240
• Published on
©  Levante UD

Levante UD: club signs a collaboration agreement with the Polytechnic University of Valencia

Levante Union Deportiva (LaLiga Santander) have signed a collaboration agreement with the Polytechnic University of Valencia (UPV) to ensure the management of the historical and cultural heritage of the club, according to the Spanish club on 02/07/2018. "Although Levante has been working for…
Domain(s): Clubs
• Category(ies): Marketing - Communication, Stadiums
• Article # 125232
• Published on
©  Apple

FC Bayern: partnerships with Apple Music (streaming) and Beats (headphones) extended until June 2019

Apple Music, a music pay-streaming service from the US technology and content group Apple, and FC Bayern Munich (Bundesliga) have extended their "exclusive commercial collaboration" until the end of the 2018-19 season, according to the Bavarian club on 16/07/2018. Both parties have been…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital, Marketing - Communication, …
• Article # 125216
• Published on
©  Eleven Sports

Eleven Sports Italy: Giuliano Giorgetti (formerly Inter and AC Milan) appointed managing director

Giuliano Giorgetti has been appointed managing director of Eleven Sports Italy on 17/07/2018. Giorgetti was previously media content director for FC Internazionale Milano (Serie A). "Giuliano will also act as head of digital and commercial partnerships at leading global investment company and…
Domain(s): Media
• Category(ies): Agencies, Digital, Authorities
• Article # 125213
• Published on
©  Chelsea FC

Premier League: Chelsea FC launch "The 5th Stand", a new mobile app available on iOS and Android

Chelsea FC (Premier League) have announced the launch of a new official mobile application, "The 5th Stand", available to download for iOS and Android via the club's website, on 29/06/2018. With the new app, fans will be able to access a range of exclusive Chelsea FC content for free such as…
Domain(s): Clubs
• Category(ies): Digital, Marketing - Communication
• Article # 125123
• Published on