Archives July, 2021 (page 10/25)

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Premier League: JD Sports (distributor) extends as a partner of Leeds United FC for 2021-22

JD Sports, a UK distributor of sporting goods, has extended its partnership with Leeds United FC (Premier League) and become an "official retail partner" (second level) for the 2021-22 season, announced the English club on 19/07/2021. JD Sports initially became a sleeve sponsor (first level…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Merchandising - Licensing
• Article # 224138
• Published on 20/07/21 at 15:00

TV rights/Spain: Competition Authority rejects the RFEF's call for tenders for the third division

The Comisión Nacional de los Mercados y la Competencia (CNMC), Spain's competition regulator, has ordered the Royal Spanish Football Federation (RFEF) to amend the terms of the tender it issued for the broadcasting rights to the new third division club competition "la Primera RFEF" on 16/07/2021…

Domain(s): Media
• Category(ies): Authorities, Legal, Media
• Article # 224132
• Published on 20/07/21 at 14:20

Tour de France 2021: €2.27m in overall prize money from ASO, €619,580 in for UAE Team Emirates

UCI WorldTour cycling team UAE Team Emirates will take home €619,580 in prize money from the 2021 Tour de France, including €500,000 thanks to Slovenian rider Tadej Pogačar's victory (+3 stages), €25,000 for his best climber polka dot jersey and €20,000 for his best young rider white jersey…

Domain(s): Public Authorities & Regulations
• Category(ies): Finance, Sponsors - Partners
• Article # 224117
• Published on 20/07/21 at 13:20

Deal tracker: naming rights partnerships for football competitions

Please find in the infographic below the main naming rights partnerships for football competitions concluded by federations, leagues and regulatory bodies in Europe and worldwide, collected by News Tank Football, since 01/07/2019. The infographic also allows for filtering by league, country…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Betting, Authorities, …
• Article # 224019
• Published on 20/07/21 at 12:20

Tokyo 2020: "Potential audience of over 5 billion with more coverage than any previous Games" (IOC)

"Tokyo 2020 Olympic and Paralympic Games will be broadcast globally to a potential audience of over 5 billion people, with more coverage by broadcast partners than any previous Olympic Games across both linear TV and digital," according to the International Olympic Committee (IOC) website. The…

Domain(s): Media
• Category(ies): Marketing - Communication, Media, Essentials Media
• Article # 224102
• Published on 20/07/21 at 11:40

Premier League: Scope Markets (forex trading) extends as sleeve sponsor of West Ham United FC

Scope Markets, a forex trading platform based in Limassol (Cyprus), has extended as a partner and sleeve sponsor of West Ham United FC (Premier League) as part of a "multi-year extension," announced the club on 15/07/2021. Scope Markets has the status of "shirt partner", the second level in…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224095
• Published on 20/07/21 at 11:00

Formula 1: Alfa Romeo renews as co-title sponsor of the Alfa Romeo Racing Orlen (Sauber) team

Alfa Romeo, an Italian car manufacturer belonging to the Stellantis Group (merger of Fiat Chrysler Automobiles and PSA), has extended its partnership with Sauber Motorsport and will continue to be the title sponsor of the Alfa Romeo Racing Orlen team as part of a multi-year agreement, announced…

Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication
• Article # 223858
• Published on 20/07/21 at 10:20

Rugby/EPCR: Vincent Gaillard to step down as CEO in autumn 2021

"Vincent Gaillard is to leave his position as European Professional Club Rugby's (EPCR) chief executive officer after six years in the role to pursue various business opportunities and non-executive functions," announced the body on 15/07/2021. "After a handover transition period and planned…

Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal
• Article # 223927
• Published on 20/07/21 at 09:40

Burnley FC: Spreadex Sports (betting) succeeds LoveBet as main shirt sponsor for the 2021-22 season

Spreadex Sports, a British sports betting operator, has become a principal partner and main shirt sponsor of Burnley FC (Premier League) for the 2021-22 season, announced the club on 19/07/2021. Spreadex Sports will display its logo on Burnley FC's home, away and third shirts. "The…

Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Betting
• Article # 224036
• Published on 19/07/21 at 17:40

AS Saint-Étienne: 2021-22 season ticket prices frozen at between €160 and €450

AS Saint-Étienne (Ligue 1 Uber Eats) has launched its 2021-22 season ticket campaign to attend all 19 French league matches at the Stade Geoffroy-Guichard (42,000 capacity) at the same prices as 2020-21, ranging from €160 to €450 (excluding discounts, hospitality and the "Club 12e Homme" offer…

Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 224014
• Published on 19/07/21 at 16:20