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©  McLaren
esports: Formula 1 team McLaren opens its first dedicated studio at its headquarters in Woking (ENG)

McLaren Racing has launched the "McLaren Shadow Studio", the first dedicated studio for the British Formula 1 team's esports team, on 22/07/201. "The McLaren Shadow Studio marks McLaren's commitment to esports and gaming as it continues to give greater access and develop its competitive presence…
Domain(s): Sponsors & Partners
• Category(ies): Stadiums, esport - gaming
• Article # 224663
• Published on 26/07/21 at 13:30
©  Geekvape
Paris Saint-Germain: Geekvape (CHN), first electronic cigarette brand to partner with a Ligue 1 club

Geekvape Technology, a Chinese company specialised in electronic cigarettes, has become an official partner of Paris Saint-Germain (Ligue 1 Uber Eats) from the 2021-22 season, announced the club on 23/07/2021. Geekvape, a company founded in 2015, has the status of official partner, the third…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224636
• Published on 26/07/21 at 12:20
©  LFP
LFP TV rights: League to take legal action against beIN Sports for the payment of Lot 3

"The decision of the Commercial Court of Nanterre has just been rendered in the dispute between beIN and Canal+, but neither the LFP nor its advisers have been able to have access to the content of the decision. It seems that the president of the Commercial Court has given clear instructions that…
Domain(s): Media
• Category(ies): Authorities, Legal, Media
• Article # 224620
• Published on 26/07/21 at 11:40
©  Premier League
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 224621
• Published on 26/07/21 at 11:00
©  Manchester United (manutd.com)
Manchester United FC: Renewable Energy Group, global partner for environmental sustainability

Renewable Energy Group, a US-based biodiesel production company has become a global partner of Manchester United FC (Premier League) "to tackle climate change and create a cleaner world," announced the club on 22/07/2021. As part of the agreement, "the club and Renewable Energy Group will work…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Social Responsibility
• Article # 224564
• Published on 26/07/21 at 10:20
©  Girondins de Bordeaux
Girondins de Bordeaux: Commercial Court validates purchase of club by Gérard Lopez's holding company

The Commercial Court of Bordeaux has validated the purchase of FC Girondins de Bordeaux (Ligue 1 Uber Eats) by the holding company Jogo Bonito, owned by the Spanish-Luxembourg businessman Gérard Lopez, on 23/07/2021. "Following long discussions in recent days, an agreement was finally found…
Domain(s): Clubs
• Category(ies): Authorities, Finance, Legal, …
• Article # 224619
• Published on 26/07/21 at 09:40
LFP TV rights: Commercial Court rules in favour of Canal+ in the group's dispute with beIN Sports

The Nanterre Commercial Court has ruled that the pay-TV group Canal+ can suspend its sub-licensing contract for Lot 3 of the Ligue 1 Uber Eats broadcasting rights acquired from beIN Sports, if the Qatari group does not sue the LFP to challenge the original contract, according to the RMC Sport…
Domain(s): Media
• Category(ies): Authorities, Legal, Media, …
• Article # 224587
• Published on 23/07/21 at 17:45
• Updated on23/07/21 at 17:41
©  Geekvape
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 224565
• Published on 23/07/21 at 16:50
©  Bridgestone
Tokyo 2020: Bridgestone (tyres) activates partnership as TOP Partner of the IOC and IPC

Bridgestone is contributing to the mobility of the IOC and International Paralympic Committee (IPC) vehicle fleets at the Tokyo 2020 Olympic and Paralympic Games "by providing high-performing tyres and tire services for approximately 3,000 vehicles, including cars, competition support vehicles…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication
• Article # 224541
• Published on 23/07/21 at 16:00
©  Sky
Euro 2020: UEFA welcomes preventative measures against match-fixing

Raising awareness of the problem of match-fixing, building the capacity of stakeholders in the field - from the football community to law enforcement authorities - and fostering transnational cooperation are the three objectives that UEFA believes it will have achieved at Euro 2020, as "government…
Domain(s): Public Authorities & Regulations
• Category(ies): Game - pitch, Legal, Betting, …
• Article # 224538
• Published on 23/07/21 at 15:20