Archives July, 2021 (page 5/25)

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©  AS Monaco

AS Monaco FC: friendly versus Real Sociedad pay-per-view (€1.09) via the club's Facebook page

The friendly match Real Sociedad (LaLiga Santander) - AS Monaco FC (Ligue 1 Uber Eats) will be broadcast in pay-per-view on the Monegasque club's Facebook page, at a price of € 1.09, on Wednesday 07/28/2021 at 18 hours. "This pay-per-view match is a test. All funds raised will be donated to…
Domain(s): Clubs, Media
• Category(ies): Clubs, Digital, Media, …
• Article # 224765
• Published on
©  PSG

Paris Saint-Germain: Autohero (used cars platform), premium partner for 2021-2024

Autohero, an online used car sales platform belonging to Berlin-based Auto1 Group SE, has become a global partner of Paris Saint-Germain (Ligue 1 Uber Eats) from 2021-22, announced the club on 27/07/2021. Autohero, a platform launched in France in 2019, has the status of premium partner, the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224752
• Published on
©  D.R.

Tennis: International Tennis Federation (ITF) 2020 annual report and financial statement published

The International Tennis Federation (ITF) has posted a $6.9m (€5.9m) deficit for the 2020 financial year disrupted by the coronavirus pandemic, according to the body in its 2020 annual report published on 25/07/2021. The ITF's annual revenues have been significantly reduced to $35.6m (€30.3m…
Domain(s): Public Authorities & Regulations
• Category(ies): Finance
• Article # 224760
• Published on
©  ziggosport

Netherlands: Ziggo acquires Ligue 1 TV rights and extends others (6 nations, Formula E)

The Netherlands pay-TV group Ziggo Sport, has acquired the broadcasting rights to the Ligue 1 Uber Eats in the Netherlands for the 2021-2024 cycle, on 26/07/2021. The French league has not had a broadcaster in the Netherlands for several seasons. On the same day, Ziggo Sport also announced the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 224728
• Published on
©  eToro

Sports sponsorship: "A big step forward in terms of exposure" (Valérie Kalifa, eToro)

"The acquisition of users is not done directly via the shirt sponsorship of AS Monaco FC, which above all offers us exposure and credibility. Sports sponsorship is above all a way for us to take a big step forward in terms of exposure," said Valérie Kalifa, marketing director at eToro France, to…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Clubs, Activation, …
• Article # 224711
• Published on
©  AC Milan

Serie A TIM: Premier Bet (betting), regional partner of AC Milan in Africa from 2020-21

Premier Bet, a sports betting operator belonging to the British group GOAT Interactive, has become a regional partner of AC Milan (Serie A TIM) in Africa from the 2021-22 season, announced the Italian club on 26/07/2021. Premier Bet joins carpooling app Jeeny (Saudi Arabia, Jordan and the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Betting
• Article # 224727
• Published on
©  Visa

Tokyo 2020/Visa: two $50,000 donations to causes chosen by two athletes nominated by fans

Visa, a US-based payment solutions and financial services company, has activated its partnership with the IOC through the launch of the "Visa Award", which allows fans to vote for their favourite moments featuring Olympians and Paralympians "that rise above the competition during Tokyo 2020," said…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 224704
• Published on
©  Tottenham Hotspur

Premier League: Kumho Tyre (tyres, KOR) extends as a partner of Tottenham Hotspur FC

Kumho Tyre (or Kumho Tire), a South Korean tyre manufacturer, has extended as the "official tyre partner" of Tottenham Hotspur FC (Premier League) from 2021-22 as part of a planned "long-term" agreement, announced the club on 26/07/2021. Kumho Tyre, the London club's tyre partner since 2016-17…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224696
• Published on
©  CIO

FAANG Deal Tracker: list of acquisitions, partnerships and activities in sports

The term FAANG directly refers to refers to the American groups in new technologies and the internet: Facebook (social network), Amazon (e-commerce and content), Apple (computing technology), Netflix (video on-demand and content), and Google (Alphabet group, internet). By extension, the term…
Domain(s): Public Authorities & Regulations, Media
• Category(ies): Rights Acquisitions, Agencies, Digital, …
• Article # 224521
• Published on