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©  CIO
Tokyo 2020: Coca-Cola's activation programme promoting diversity and inclusion

The Coca-Cola Company proposed a series of initiatives to promote diversity and inclusion at the opening ceremony of the Tokyo 2020 Summer Olympic Games on 24/07/2021. Coca-Cola, a partner of the Olympic Movement since the 1928 Amsterdam Games, "selected a diverse group of placard bearers to…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Digital, Authorities, …
• Article # 224914
• Published on 29/07/21 at 12:30
©  Digi Sport
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 224927
• Published on 29/07/21 at 11:40
©  AGCM
Italy: Competition Authority decides not to take action against the DAZN-TIM Serie A deal

The Italian Competition Authority (AGCM) "has concluded the precautionary procedure regarding certain clauses of the agreement between TIM and DAZN for the viewing of Serie A matches during the three-year period 2021-2024. In the Authority's view, in light of the measures presented by the two…
Domain(s): Media
• Category(ies): Authorities, Legal, Media
• Article # 224948
• Published on 29/07/21 at 11:00
©  D.R.
esports: Fosun Sports (CHN) forges a partnership between its two teams, Wolves and Evil Geniuses

Wolverhampton Wanderers FC (Premier League), will become a partner of the American club Evil Geniuses from 2021, according to the two entities on 28/07/2021. "Evil Geniuses will be the first esports team with a physical presence in North America, Europe and Asia-Pacific," said the esports…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Investment - Shareholding, esport - gaming
• Article # 224949
• Published on 29/07/21 at 10:20
©  FIGC
Italy: "I have proposed a merger between the Serie B and Serie C from 2024-25" (G. Gravina, FIGC)

"Three levels of professionalism are no longer sustainable. I have proposed a merger between the Serie B and Serie C from 2024-25 in order to achieve better conditions for the sustainability of the system. It is time for change to give Italian football a long-term perspective," said Gabriele…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Stadiums, Legal, …
• Article # 224938
• Published on 29/07/21 at 09:40
©  Daimler AG
F1: Lewis Hamilton and the Mercedes team launch CSR initiative dedicated to diversity and inclusion

The Mercedes-AMG Petronas F1 Team and its driver Lewis Hamilton (GBR) have launched Ignite, "a joint charitable initiative to support greater diversity and inclusion in motorsport," announced the German group Daimler AG, the team's shareholder, on 27/07/2021. "The focus of effort for the…
Domain(s): Clubs, Public Authorities & Regulations, Sponsors & Partners
• Category(ies): Marketing - Communication, Social Responsibility
• Article # 224878
• Published on 28/07/21 at 17:40
©  Sportfive
Agencies: US investment firm HIG Capital now owns 100% of Sportfive (formerly Lagardère Sports)

The American investment firm H.I.G. Capital has acquired the 24.9% of Sportfive's capital that it did not already own, according to the sports marketing agency on 26/07/2021. Lagardère Sports and Entertainment has reverted to Sportfive, following the sale of the business by the Lagardère group…
Domain(s): Sponsors & Partners
• Category(ies): Agencies, Investment - Shareholding, Marketing - Communication
• Article # 224906
• Published on 28/07/21 at 17:00
©  D.R.
Basketball: Barack Obama (USA) becomes a strategic partner and minority shareholder of NBA Africa

Barack Obama, President of the United States from 2009 to 2017, born to a Kenyan father, has become a strategic partner and minority shareholder of NBA Africa, the investment firm responsible for managing the affairs of the National Basketball Association in Africa, on 27/07/2021. "President…
Domain(s): Public Authorities & Regulations
• Category(ies): Investment - Shareholding, Marketing - Communication, Sponsors - Partners
• Article # 224874
• Published on 28/07/21 at 16:10
©  Sport TV
Portugal: Sport TV extends Serie A TIM broadcasting rights (2021-2024)

The Portuguese pay-TV group Sport TV has extended its Serie A TIM broadcasting rights in Portugal for the 2021-2024 cycle on 27/07/2021. These rights were acquired from the Swiss agency Infront, which markets the rights of the Italian championship internationally (excluding the USA and the MENA…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 224869
• Published on 28/07/21 at 15:20
©  Simone Arveda via UC Sampdoria
Serie A TIM: Banca Ifis (bank), main shirt sponsor of UC Sampdoria for 2021-22

Banca Ifis, a Genoese bank, has extended its partnership with UC Sampdoria (Serie A TIM) to become the club's main shirt sponsor for the 2021-22 season, announced the Italian club on 27/07/2021. The agreement also covers the Sampadoria's women's team, which will play in Serie A TIMvision for the…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication
• Article # 224852
• Published on 28/07/21 at 14:40