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©  UEFA
Euro 2020 Final: Italy - England draws 29.5 million viewers in the UK and 20.6 million in Italy

Italy - England (1-1, 3-2 on penalties), the Euro 2020 final played in front of 67,173 spectators at Wembley (London, ENG), drew an average of 29.5 million viewers on the public TV channel BBC One and the free and private TV channel ITV, Sunday 11/07/2021 (kick-off at 20:00 BST, 21:00 CET). A peak…
Domain(s): Media
• Category(ies): Media Audiences, Media, Essentials Media
• Article # 223406
• Published on 12/07/21 at 14:20
©  FCGB
FC Girondins de Bordeaux: 2 charities to feature on shirts for the club's first friendly matches

FC Girondins de Bordeaux (Ligue 1 Uber Eats) will play its first friendly matches (see programme below) in shirts bearing the logos of the Toutes à l'Abri association (a shelter for women and children) and the Marie Curry catering company, two charitable structures focused on the social and…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Marketing - Communication, Social Responsibility
• Article # 223395
• Published on 12/07/21 at 13:20
©  D.R.
UEFA: executive committee allocates more resources to fight against match-fixing

The UEFA executive committee has agreed to increase the resources invested in the fight against match-fixing and to develop its internal expertise and investigation unit in this area, according to the European body during its meeting organised in London (ENG) on 11/07/2021, ahead of the Euro 2020…
Domain(s): Public Authorities & Regulations
• Category(ies): Legal, Marketing - Communication, Betting, …
• Article # 223369
• Published on 12/07/21 at 12:20
©  D.R.
MMA: Crypto.com (cryptocurrency), major partner of the UFC for $175m over 10 years (2021-2030)

Crypto.com, a Hong Kong-based cryptocurrency and NFT platform, has become the first official "cryptocurrency platform partner" of the Ultimate Fighting Championship (UFC, an American mixed martial arts organisation) from 2021, announced the platform on 06/07/2021. The deal will be worth $175m…
Domain(s): Sponsors & Partners
• Category(ies): Authorities, Marketing - Communication
• Article # 223351
• Published on 12/07/21 at 11:40
©  UEFA
Euro 2020 Final: Italy - England draws 11.81 million viewers in France on M6 (audience share: 52.8%)

The Euro 2020 final between Italy and England (1-1, 3-2 on penalties), played in front of 67,173 spectators at Wembley (London, ENG), drew an average of 11.81 million viewers, with a peak audience of 13.9 million, on the French free and private TV channel M6 on Sunday 11/07/2021 (kick-off at 21:00…
Domain(s): Media
• Category(ies): Media Audiences, Media
• Article # 223361
• Published on 12/07/21 at 11:00
©  FIGC
Italy: FIGC publishes anti-Covid protocol document for professional football in 2021-22

The planning, organisation and management of the 2021-22 season in terms of training, pre-match activities and matches played in Italy in the presence of spectators are set out in the reference document (available to download) published by the FIGC "for the containment of the Covid-19…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Legal, Marketing - Communication, …
• Article # 223355
• Published on 12/07/21 at 10:20
©  UEFA
Euro 2020: Italy crowned European champions (1-1, 3-2 on penalties in the final versus England)

Italy have been crowned Euro 2020 (played in 2021) champions by defeating England in the final (1-1, 3-2 on penalties) at Wembley (London, ENG) on Sunday 11/07/2021. The country has reached four European Championship finals but this is their second victory in the competition after 1968. The…
Domain(s): Public Authorities & Regulations
• Category(ies): Marketing - Communication, Clubs, Sponsors - Partners, …
• Article # 223352
• Published on 12/07/21 at 09:40
©  Norwich City FC
Deal Tracker: all the latest sponsorship/partnership agreements in football

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, and football players/managers around Europe and throughout the world, since 01/05/2017. By default, all deals have been sorted in a reverse chronological order (newest first)…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Sporting Goods & Brands, Authorities
• Article # 223322
• Published on 09/07/21 at 18:46
©  D.R.
Deal Tracker: all the latest TV and media rights agreements for football competitions

This infographic details the main acquisitions of audiovisual and broadcasting rights to football competitions, concluded by broadcasters, rights holders and/or agencies since 01/01/2018. By default, the rights acquisitions are sorted in reverse chronological order (newest first), and only the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Agencies, Authorities
• Article # 223316
• Published on 09/07/21 at 18:00
Piracy: broadcasters and rights holders condemn the illegal broadcasting by SatCon in Gabon

"beIN Sports, Canal+ International, Gabon Television, LaLiga, the Motion Picture Association (MPA), Startimes, Thema, TNT Africa and UEFA stress that only broadcasters who obtain broadcasting authorisation from the rights holders may carry the signals and content of these channels," said the nine…
Domain(s): Media
• Category(ies): Legal, Media
• Article # 223305
• Published on 09/07/21 at 17:20