Archives October, 2021 (page 13/22)

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©  SS Lazio

SS Lazio: Binance (cryptocurrency), first main shirt sponsor since 30/06/2019 (€10m/year)

Binance, a Hong Kong-based cryptocurrency exchange platform, has become the main shirt sponsor partnership of SS Lazio (Serie A TIM) for two seasons (2021-2023) plus an optional additional (2023-24), announced the Roman club on 13/10/2021. "The partnership between Binance and Lazio has a…
Domain(s): Sponsors & Partners
• Category(ies): Clubs, Digital
• Article # 231178
• Published on
©  Eintracht Frankfurt

Bundesliga: Eintracht to reimburse the cost of PCR tests for fans for the club's next two matches

Eintracht Frankfurt (Bundesliga) will reimburse the cost of PCR tests for its supporters aged between 7 and 18, as well as for adults who are unable to be vaccinated, as part of their hospitality at the club's next two home matches, announced the club announced on 12/10/2021. The club is applying…
Domain(s): Clubs
• Category(ies): Ticketing, Authorities, Social Responsibility, …
• Article # 231174
• Published on
©  AS Rome

Italy: AS Roma, the first Serie A TIM club to launch a season ticket campaign in 2021-22

AS Roma has become the first Serie A TIM club to launch a season ticket campaign for the 2021-22 season on 11/10/2021. Prices for the 15 remaining Italian championship matches at the Stadio Olimpico (68,530 capacity), plus the two Europa League group stage matches still to be played and included…
Domain(s): Clubs
• Category(ies): Ticketing, Marketing - Communication, Stadiums
• Article # 231162
• Published on
©  UEFA

UEFA: launch of a call for tenders for the marketing of club competition rights

UEFA has launched a call for tenders as part of the development of its approach to the marketing and sale of commercial rights for men's club competitions, including the Champions League, for the 2024-2027 cycle, according to the European body on 12/10/2021. "This tender process seeks to…
Domain(s): Public Authorities & Regulations, Sponsors & Partners, Media
• Category(ies): Rights Acquisitions, Sponsors - Partners, Authorities, …
• Article # 231172
• Published on
©  DFL/Getty Images/Lukas Schulze Bundesliga Collection via Getty Images 2021 DFL

Bundesliga: Sony Pictures Networks India acquires 2021-2023 media rights in 7 countries

Sony Pictures Networks India has acquired the broadcasting rights to the Bundesliga in India, Bangladesh, Pakistan, Bhutan, Nepal, Sri Lanka and the Maldives for the 2021-2023 cycle, announced Bundesliga International, a subsidiary of the DFL, on 13/10/2021. The matches will be broadcast on the…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 231157
• Published on
©  English Football League

England: EFL launches a programme to support clubs in their efforts to protect the environment

The English Football League (EFL) has launched "EFL Green Clubs", a "new League wide scheme that will help support clubs across the country to improve their environmental practices and operations," announced the body on 11/10/2021. The programme is based on the environmental accreditation scheme…
Domain(s): Clubs, Public Authorities & Regulations
• Category(ies): Clubs, Authorities, Marketing - Communication, …
• Article # 231149
• Published on
©  beIN Sports

beIN Sports France: acquisition of NCAA rights (American football and basketball) from ESPN

beIN Sports France has acquired the broadcasting rights to NCAA College Football (American football) and NCAA College Basketball from the American pay-TV channel ESPN for two years, announced the pay-TV group on 12/10/2021. beIN Sports will also offer subscribers broadcasts of several…
Domain(s): Media
• Category(ies): Rights Acquisitions, Media
• Article # 231116
• Published on
©  FC Bayern Munich

Germany: Audi (car manufacturer), partner and sleeve sponsor of FC Bayern Munich's women's team

Audi, a German car manufacturer, has extended its partnership with FC Bayern Munich and will become a partner of its senior women's team (Flyeralarm Frauen-Bundesliga) from 2021-22, announced the German club on 11/10/2021. The Audi logo will now be displayed as a sleeve sponsor of Bayern's…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication
• Article # 231103
• Published on
©  Las Vegas Lights FC

USA: Las Vegas Lights FC (football) installs mattresses at the edge of the pitch

Mattress Firm, an American mattress company, has activated its partnership with Las Vegas Lights FC (USL Championship, second division) and is installing mattresses on the edge of the pitch at Cashman Field (9,334 capacity, Las Vegas), announced the club on 06/10/2021. "Las Vegas Lights FC…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Clubs, Marketing - Communication, …
• Article # 231086
• Published on