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©      Nent
Exclusive Media rights: "We like longer contracts" (Peter Nørrelund, Nent Group)

"We like longer contracts because they give us an opportunity to develop sports properties in partnership with rights owners, rather than needing to renegotiate every other year. These owners recognise the value our approach creates, and this has supported us in securing Premier League to 2028 and…
Domain(s): Media
• Category(ies): Marketing - Communication, Rights Acquisitions, Digital, …
• Article # 237586
• Published on 22/12/21 at 10:40
©  D.R.
Formula 1: Banco Santander (ESP) to become a partner of Scuderia Ferrari again from 2022

Banco Santander, a Spanish bank, is to become a partner of Scuderia Ferrari from 2022 and for several seasons, announced the Formula 1 team on 21/12/2021. Banco Santander will be one of the team's premium partners (second level), with Spaniard Carlos Sainz Jr. as one of the drivers from 2021. The…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Marketing - Communication, Social Responsibility
• Article # 237584
• Published on 22/12/21 at 10:00
©  USS 1919
US Salernitana: 10 days to find a buyer or "club will be excluded from the Serie A" (G.Gravina/FIGC)

"If a buyer is not found within 10 days, US Salernitana 1919 will be excluded from Serie A TIM on 01/01/2022," declared Gabriele Gravina, president of the FIGC, after an extraordinary meeting of the federal council on 21/12/2021. The reason: the Salerno club (Campania, ITA) is co-owned by Claudio…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 237583
• Published on 22/12/21 at 09:20
©  FIFA
FIFA/Women's World Cup 2023: Visa becomes the body's "first-ever women's football partner"

Visa has extended its agreement with FIFA to become the "the first global FIFA women's football partner to come on board under the newly launched commercial partnership structure, which comes into effect in 2023," announced the body on 21/12/2021. "As the exclusive payment service for the FIFA…
Domain(s): Sponsors & Partners
• Category(ies): Marketing - Communication, Authorities, Essentials Sponsors & Partners
• Article # 237520
• Published on 22/12/21 at 08:40
©  FCB
2021-22 LaLiga Santander: attendance for Matchday 18 (23,883 spectators on average per game)

Matchday 18 of the 2021-22 LaLiga Santander season drew an average of 23,883 spectators per game, from Friday 17 to Monday 20/12/2021. The average fill rate was 58.3%. The Spanish league is gradually regaining its pre-Covid-19 pandemic stadium attendance figures. Since Matchday 8, the partial…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 237564
• Published on 21/12/21 at 17:55
©  FIFA
"Biennial World Cup only part of the new international calendar being considered" (G. Infantino)

"As i said to the federations, we will take the time to come to some conclusions. It is important to analyse. We just finished a feasibility study (for a biennial World Cup) of over 700 pages. There is a lot of opposition, there are also a lot of voices in favour. The World Cup every two years is…
Domain(s): Public Authorities & Regulations
• Category(ies): Clubs, Finance, Legal, …
• Article # 237502
• Published on 21/12/21 at 17:25
©  D.R.
FFF: Mondelēz International (confectionery) extends partnership and promotes its Milka brand

Mondelēz International, an American confectionery group (Oreo, Toblerone, Cadbury, Belin, Tuc, Milka...), has extended its partnership with the French Football Federation until 2024, announced the FFF on 20/12/2021. A partner of the Federation since 2013 via the Tuc brand, then Belin in 2018…
Domain(s): Sponsors & Partners
• Category(ies): Activation, Authorities, Marketing - Communication
• Article # 237522
• Published on 21/12/21 at 16:30
©  AC Milan
2021-22 Serie A TIM: attendance for Matchday 18 (16,224 spectators on average per game)

Matchday 18 of the 2021-22 Serie A TIM season drew an average of 16,224 spectators per game from Friday 17 to Sunday 19/12/2021. The average fill rate was just 44.9%. Despite the capacity increase to 75% for Italian stadiums, approved by the authorities from Matchday 8 (mid-October 2021), from…
Domain(s): Public Authorities & Regulations
• Category(ies): Ticketing, Clubs, Stadiums
• Article # 237521
• Published on 21/12/21 at 15:40
©  SSC Napoli
Serie A TIM: 1.1 million viewers in Italy for AC Milan - SSC Napoli on DAZN (Auditel)

AC Milan - SSC Napoli (0-1), on Matchday 18 of the 2021-22 Serie A TIM season, drew an average of 1.118 million people, in Italy, on the pay platform DAZN, on Sunday 19/12/2021 (kick-off at 20:45 CET), according to data from the audience measurement institute Auditel. This figure represented an…
Domain(s): Media
• Category(ies): Media Audiences, Digital, Media
• Article # 237515
• Published on 21/12/21 at 15:00
©  Paris Saint-Germain
Paris Saint-Germain: artwork made from Parc des Princes seats sold for the benefit of the Foundation

Paris Saint-Germain (Ligue 1 Uber Eats), as part of its partnership with the cultural platform Underdogs, is marketing artworks made from former seats from the Parc des Princes (Paris, FRA), according to the club on 20/12/2021. The sale of these works, created by Portuguese artist Vhils, will help…
Domain(s): Clubs
• Category(ies): Activation, Finance, Marketing - Communication, …
• Article # 237485
• Published on 21/12/21 at 14:00